Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success

ORIGINALLY RECORDED LIVE WEDNESDAY, AUGUST 7TH

If you've been tuning in to Let's Blow This Up Live since it first debuted in May of 2024, you know the conversations have been unscripted, real, and, if I may...spectacular.

You may have also picked up on another trend: the majority of these sitdowns have focused on the art, science, psychology, and business of podcasting.

And while that was never my intention with this podcast, it's where I spend my time each and every day.

So I figured...why not lean into it?

In this episode of Let's Blow This Up, I'm officially rolling out the new direction of this podcast/livestream!

Not only will you discover what to expect from this show as we press on, I'll also be sharing what's happening with my other podcast, Podcast Theory, as well as a new livestream I'm developing known as The Cercone Chronicles.

Crank up the volume and get ready to consume responsibly!
________________________

Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption. 

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

PREVIOUSLY RECORDED LIVE 7.31.24

Ever get that nagging feeling of just burning everything to the ground and starting over?

Don't lie...we've all been there.

Sometimes, it's forced upon us by unfortunate circumstances (downsizing, layoffs, etc). Other times, feelings of frustration and being stuck in neutral can bring these emotions raging to the surface.

Guess what? There's nothing wrong with this. In fact, sometimes "blowing things up" and taking a different path can be the ultimate game changer in your life.

In this episode of Let's Blow This Up Live, I was joined by life coach, podcaster, and award-winning author Karin Freeland. Karin had things blow up for her back in 2020 and she made the decision to go all-in on herself, niche down who she was serving, and create amazing opportunities for herself.

Today, she's going to share how you can do that, too.

In addition, Karin and I discuss her two books, how she's taken the core lessons of those books and parlayed them into her podcast "Rock Your Reinvention," the value of niching down until it hurts, and ways you can elevate your podcast to deliver tangible results AND keep yourself from burning out after just a few episodes.

RESOURCES MENTIONED IN THIS EPISODE

Get your hands on Karin's free Career Compass: A Decision-Making Guide for High-Achieving Women Ready to Transform Their Career. Click here to get yours free
________________________

Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

PREVIOUSLY RECORDED LIVE ON 7.24.24

Have you embraced AI in your practices yet?

You should...because it's not going anywhere. And if history is any guide, its ascent will be rapid and revolutionary...meaning NOW is the time to understand how it can impact what you do on a daily basis.

I'm pumped to be joined by Nick Nalbach, Co-Founder of NextGen Podcaster on this installment of Let's Blow This Up Live!

Nick is actually building a podcast (with full disclosure, no attempt to fool anyone) that's 100% generated by AI - that's right...the host, the content, everything - and he's got some interesting facts to share with you about how this project has evolved and what he's learned in the process.

Throughout this episode, we take a deep dive into AI as a whole and how Nick sees this phenomenon impacting our lives, personally and professionally, for the long-term.

We also get a visitor from a "special guest" at the end...stay with us to have your mind officially blown! *Apologies for the echo on my end of the mic when this guest joins us*

If you'd like to see Nick's AI-generated podcast, visit youtube.com/@nextgenpodcaster and dig in!

You can also connect with Nick at https://nextgenpodcaster.com and on Instagram
________________________

Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

PREVIOUSLY RECORDED LIVE ON 7.10.24

As we've talked about a lot on this show, we live in amazing times where technology continues to advance, evolve, and give us new ways to accomplish goals and grow our brands.

But regardless of how far AI and automation goes, the fundamentals that make businesses hum - leadership, communication, human interaction - can never be ignored or overlooked.

And at the heart of all of those fundamentals is one common denominator: People.

In this episode of Let's Blow This Up Live, I was joined by Mike Nassar, Co-Founder of Talking Heads Productions, Strategic Advisor at AutoMato AI, and Founder/President of NASCO Consulting Group.

I've had the privilege of working with Mike in the past and can speak from experience that he brings a high-quality leadership acumen to work with him each and every day.

His principles are rooted in leading people to be their absolute best and giving them the autonomy to be creative and find solutions that lead to the betterment of their respective organizations.

Throughout this episode, we discuss:

✅ The continued importance of strong leadership
✅ Where AI and automation is helping (and hurting) the business landscape
✅ Why physically talking will always trump emails, texts, and DMs
✅ Why brands need to put more emphasis on their people and less on automation

Connect with Mike Today
Website | LinkedIn | Email

________________________

Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

PREVIOUSLY RECORDED LIVE ON 6.26.24

We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of technology and Artificial Intelligence (AI) is unparalleled.

If you're resisting it, it's time to change your perspective...

And what you're about to consume may just help you do so.

In this episode of Let's Blow This Up Live, I was joined by Anika Jackson, an all-star podcaster and communications professional who's parlayed the success of her podcast, Your Brand Amplified, into a number of huge opportunities.

Anika is currently teaching students at USC the benefits of podcasting and utilizing her experience to lock down speaking opportunities across the globe.

As Anika brings her knowledge and wisdom to Let's Blow This Up Live, she and I dive into where podcasting is heading, how AI has changed the game for so many current and aspiring podcasters, where the rapid growth and evolution of technology is taking us, and why you need to tap into the podcast medium for your brand and business TODAY.

Connect with Anika
Website | Instagram

________________________

Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

PREVIOUSLY RECORDED LIVE ON 6.19.24

Creating a podcast delivers a ton of benefits, including powerful content that can be utilized and repurposed in multiple ways.

But have you ever slowed down and appreciated some of the benefits that often get overlooked?

The relationships that are forged.

The networks that are built.

The impact that's made on a listener's life.

This just scratches the surface, but adopting podcasting into your life should bring you much more than just creating content.

In this episode of Let's Blow This Up Live, I was joined by my friend and fellow podcaster Simona Costantini. Simona and I share many of the same perspectives on podcasting and, in this unscripted conversation, we took a deep dive into the benefits of podcasting that deserve to be heaped with more praise.

We also talked about Simona's recent trip to Italy, as well as the Empowered Podcasting Conference taking place June 28th - June 30th.

Click here to get your tickets to the Empowered Podcasting Conference!

Connect with Simona
Website | Instagram

________________________

Every Wednesday at 7:00pm EST, I go live and will be joined by a variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

PREVIOUSLY RECORDED LIVE ON 6.12.24

You've probably heard me say that podcasting features a lot of moving parts.

I'm not saying it just to say it. It's the truth.

But in addition to that, it also features a ton of tremendous benefits that will lead to significant gains in your life, both personally and professionally, if you tap into them with the right mindset and purpose.

On this installment of Let's Blow This Up Live, I was joined by the one and only Lloyd George, a talent manager and content creator who's mastered the art of using podcasting to build relationships and strengthen his network.

Join Lloyd and I as we tap into the best ways to use podcasting for relationship building, impactful strategies for monetizing your podcast, how to avoid potential pitfalls that could get your podcast cancelled, and what you'll experience when you join us at the Empowered Podcasting Conference June 28-30, 2024 in Charlotte, NC.

I'm a firm believer that networking is the most powerful way to grow your business...and podcasting, without question, is the most effective digital networking tool at your disposal.

IF...you use it the right way.

Click here to get your tickets to the Empowered Podcasting Conference!
 
________________________

Every Wednesday at 7:00pm EST, I go live and will be joined by a variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

PREVIOUSLY RECORDED LIVE ON 6.5.24

If you've spent any time on social media lately, you've learned these networks - Facebook, Instagram, TikTok, etc. - have become less about organic content and more about advertising.

Depending on your point of view, that can be a good thing or a bad thing.

As a podcaster and content creator, it's critical to cut through the noise...and sometimes that requires developing a paid ad strategy to help you reach the right people.

And if you've never done this, it can be intimidating.

But fear not, Bomb Squad. To quote Mrs. Doubtfire, "help is on the way!"

In this installment of Let's Blow This Up Live, I'm joined by Matt & Megan Shields, the braintrust behind Chimehouse Media. Matt and Megan specialize in paid advertising campaigns and strategies for podcasters, helping you reach the right listeners, grow a more robust audience, and achieve positive returns from your campaigns AND podcast as a whole.

Don't let paid advertising scare you. Discover what Matt and Megan have to say and do this thing up right!

This episode also contains a nice segment about The Sopranos. Just in case you needed another reason to press play...

________________________

Every Wednesday at 7:00pm EST, I go live and will be joined by a variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

*PREVIOUSLY STREAMED LIVE 5.29.24*

In order to succeed at podcasting, it's important to establish the right mindset and set clear, realistic expectations for your efforts.

It's also imperative to build your content around a subject you're passionate about and create said content in a way that fits your schedule and keeps you engaged in the process.

In this installment of Let's Blow This Up Live, I was joined by the one and only Marc Ronick, my podcast brother from another mother, for a candid sitdown about the state of today's podcast industry and the fractured mindset many creators unfortunately bring to the table.

Together, Marc and I tackle many questions about podcasting mindset, production practices, podcasting becoming the new social media, and much more.

We also talk about the new conference Marc and company are launching June 28th thru 30th and you're invited to join us live! Click here to learn more

________________________

Every Wednesday at 7:00pm EST, I go live and will be joined by a variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

*PREVIOUSLY STREAMED LIVE 5.28.24*

In this installment of Let's Blow This Up Live, I was joined by the man, the myth, the legend - Wylie McGraw for a very in-depth, unscripted conversation about:

• whiskey
• bull riding
• serving in the military 
• baseball
• broken coaching models
• unfucking your mindset
• why humans crave instant results when they're simply not attainable
• re-enlisting in the military at the age of 44

Now, before you ask how the hell any of that is related, I highly recommend you click the play button because, after consuming this conversation, it'll all make sense.

Enjoy the show!
________________________

Every Wednesday at 7:00pm EST, I go live and will be joined by a variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.

This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.

You can catch the live feed every Wednesday on:

Facebook | LinkedIn | YouTube

You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.

Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

📆 Schedule a Free Strategy Kickstart Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!