Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?

In this episode, I share:

• Promoting episodes featuring guests with upcoming book releases or promotions can provide publicity for both the podcast and the guest. 
• Resharing evergreen, yet timely episodes can be a great way to reconnect with your audience throughout the year. 
• Creating roundups of related episodes can help listeners find valuable content on specific topics. 
• Social media schedulers can automate the sharing of past episodes on multiple platforms without extra work on your end. 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Meet Edgar*

14 Ways to Repurpose Your Podcast Content

Podcasting and AI Repurposing Mini Course 

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We all know that diversity and inclusion are important, but how do we move beyond just having a diverse guest list to actually creating a space where people feel like they belong? If you're looking to build an authentic and inclusive community around your show, this episode is for you. In this episode of Podcasting Unlocked, we're talking with Faith Clarke about why inclusion should be the first part of your diversity work, and how we as podcasters can avoid tokenism by creating a space for true belonging. This week, episode 232 of Podcasting Unlocked is about inclusion first podcasting for authentic diversity! 

Faith Clarke is an organizational culture and teamwork specialist dedicated to helping business leaders create values-driven, inclusive environments where people belong and can deliver on business and social impact goals.  With a background in computer engineering and doctoral research in teamwork, Faith uses a systematic, high-touch approach to build strong teams, improve operations, maximize productivity, and increase revenue.

In this episode of Podcasting Unlocked, Faith Clarke is sharing the importance of noticing and addressing moralized differences to create inclusive environments. and actionable steps you can take right now to start modeling inclusion and vulnerability in spaces like podcasts. 

Faith and I also chat about the following: 

• Exploring how feminism can increase equity in the world.
• How true inclusion involves building practices that facilitate belonging and address small differences.
• The role of podcasters in creating truely inclusive content.
• The power of individuals holding space and modeling inclusion.

Creating a community that feels like a home for your audience is a powerful way to make an impact. As podcasters, we have an opportunity to lead with empathy and a true desire to connect with people on a human level. What is one small step you can take today to make your podcasting community more inclusive?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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LINKS MENTIONED:

Listeners to Leads Ep 154: Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp

Free Download: 15 Ways to Improve Your Podcast

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Are you a podcaster who feels like you are just on the edge of burnout? Or maybe you're a new host struggling to maintain a consistent schedule and sacrificing your entire week just to get things done? You're not alone. Many podcasters face the same challenge, but what if you could create a workflow that feels effortless and consistent, allowing you to make the impact you want without the stress? This week, episode 231 of Podcasting Unlocked is about the podcaster’s playbook for sustainable content! 

In this episode of Podcasting Unlocked, I’m sharing the importance of knowing your capacity to build a sustainable schedule and actionable steps you can take right now to avoid podcast burnout. 

I also chat about the following: 

• The importance of creating solid workflows to help you manage tasks.
• Choosing a cadence and posting schedule that works for you and your business.
• Batching tasks such as recording, outlining, and content repurposing to save time and mental energy.
• Taking a seasonal approach to your podcast, even if it’s ongoing.

Building a sustainable podcast workflow is about giving yourself the freedom and flexibility you need to be consistent without sacrificing your well-being. Take action this week and perform a time audit on your show to find out where you can make some changes. If you need support, head over to helpmypod.com for links to all of our resources!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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Should My Podcast Be Weekly, Biweekly, or Monthly?

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Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators! 

Bestselling author of two nonfiction marketing books, Kat Kennan wrote the poetry collection Beneath the Silence and is cooking up a fiction trilogy. As founder of Radical Customer Experience (RCX), she flips the script on marketing—swapping fear for empathy, trauma wisdom, and downright human kindness. Because let’s face it: kindness sells way better.

In this episode of Podcasting Unlocked, Kat Kennan is sharing the importance of looking at the whole person who reads your marketing material and actionable steps you can take right now to adjust your marketing messages to be driven by empathy. 

Kat and I also chat about the following: 

• Moving away from marketing that relies on fear or scarcity messaging.
• Approaching holiday messaging with consideration and compassion.
• Showing up as human for your audience and letting them know how much of a difference they make in your business.
• Being intentional and deliberate about the words you choose for your products and sales copy.

Building an empathy-driven marketing strategy is not just about being kind; it's about building lasting customer loyalty. How can you take one step this week to make your marketing more human?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

LINKS MENTIONED:

The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change By Maggie Patterson

Six Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow By Maggie Patterson

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Free Download: 15 Ways to Improve Your Podcast

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Admittedly, I am not good at naming things out of the blue, BUT when it comes to podcast titles, you know exactly what to expect with my shows. This week, episode 19 of Successful Podcasting Unlocked answers the question: How important is a podcast name?

In this episode, I share:

• Although your podcast title is not the only factor, it is an important one when it comes to attracting listeners. 
• Market research helps to understand your 
• Brainstorm multiple title ideas, check availability, and seek feedback from friends and listeners before settling on a title.
• Your podcast title can change as your show evolves. 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media! 

Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With over two decades of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results.

In this episode of Podcasting Unlocked, Katie Brinkley is sharing the importance of strategic content creation and actionable steps you can take right now to understand what your audience wants.

Katie and I also chat about the following: 

• The impact of AI on social media and podcasting.
• Katie’s “Awareness to Action” 4-step strategy for social media posts.
• The importance of having a consistent posting cadence, whatever it may be.
• How to engage with your ideal clients and bring them over to your podcast.

Social media can be overwhelming, but it doesn't have to be. Take one of the tips from today's episode and implement it this week. Whether it's using the search bar to find new listeners or engaging with someone you admire, start taking small steps.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today’s episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about how to build an engaged podcast community! 

In this episode of Podcasting Unlocked, I’m sharing the importance of understanding your audience and their needs and actionable steps you can take right now to build a safe, thriving community for your listeners. 

I also chat about the following: 

• My experience joining a podcast community - what drew me in and why.
• How to cater to your audience’s interests and values.
• Choosing the right platform to allow for two-way conversation.
• The importance of a code of conduct and monitoring engagement.

Your podcast is a powerful tool, and a community can make it even stronger. Take a moment to consider who your listener is and how a community space would add value for them. What could you create that would encourage them to move from just listening to being an active part of your mission?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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Did you know you could be missing out on a huge portion of your potential audience? As podcasters, we tend to focus on audio, but by doing so, we might be unintentionally excluding the deaf and hard of hearing community. Creating an accessible show isn’t just good practice; it's a powerful way to expand your reach and the impact of your content. In this episode of Podcasting Unlocked, we're diving into simple, impactful strategies to make your show more inclusive and loyal to all listeners. This week, episode 227 of Podcasting Unlocked is about making your podcast accessible for the deaf community! 

Michael Leung is the CEO and Founder of The Flo Group, who offers affordable, health-focused, open-ear bone conduction hearing devices. Their mission is to empower seniors and individuals with disabilities, especially those with hearing or vision loss, by making transformative technology accessible. They aim to support low-income families and those seeking simpler alternatives to traditional hearing aids. Their vision is global hearing accessibility, allowing anyone to purchase and use their devices without a hearing test.

In this episode of Podcasting Unlocked, Michael Leung is sharing the importance of developing affordable, accessible adaptive technology and I share actionable steps you can take right now to make your podcast more accessible to the deaf and hard of hearing communities. 

Michael and I also chat about the following: 

• How advancements in technology can improve media access for those that are deaf or heard of hearing.
• Why transcripts and captions are your secret weapon for improving accessibility and SEO.
• Using plain language and avoiding technical jargon to be more easily understood.
• Why high-quality, clear audio should always be your top consideration for your podcast.

Your message is too important to leave anyone out. Pick one of the accessibility strategies from this episode and implement it this week. Once you have, share this episode with another podcaster who cares about inclusivity and making a difference in the world. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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LINKS MENTIONED:

Listeners To Leads Ep 141: How to Improve Your Podcast’s Accessibility with Maxwell Ivey

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If you’ve ever edited a podcast episode before, you know how time-consuming it can be. That’s why I wanted to share some things you can do and tools you can leverage to cut down on some of that time spent editing. This week, episode 18 of Successful Podcasting Unlocked answers the question: Why does editing a podcast take so long?

In this episode, I share:

• Podcast editing is time-consuming, with the general rule being that editing takes about 4x the length of the raw audio.
• When you make a mistake, pause and give yourself space to start over instead of stumbling through your words. 
• Consider using an outline to stay on track and avoid side tangents that don’t provide value. 
• Tools you can use to help edit and enhance your podcast audio, allowing you to cut down on time spent editing.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Audacity

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Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the power of community building, and why you should focus on your message, not the algorithm. This week, episode 226 of Podcasting Unlocked is about the evolution of podcasting for business owners! 

Amy Stone is an author, coach, and creator of The Art of Imperfect Adulting, where she champions adults navigating life's rich complexities. Through her engaging interview-style podcast and vibrant online community, she empowers individuals to embrace non-linear life journeys and continuous personal growth. She’s a mom, a stepmom and a seven-time Ironman finisher who bakes sourdough bread. Amy combines lived experience with practical guidance to foster authentic personal development.

In this episode of Podcasting Unlocked, Amy Stone is sharing the importance of being flexible with your podcast marketing strategies and actionable steps you can take right now to start growing your audience and community. 

Amy and I also chat about the following: 

• The importance of sharing stories from regular people to help others navigate life's challenges.
• The limitations of niche-specific podcasts and the value of a broader, inclusive approach.
• Lessons Amy has learned about how podcasting has changed in the last few years.
• Maintaining flexibility and adaptability as media and algorithms change with consumer behavior.

The podcasting world is always changing. It's time to stop trying to do what used to work and start building a strategy that works for you now.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.