Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

If you’ve noticed that your podcast downloads are stagnant or experiencing a dip, you are not alone. Over the last year, many podcasters saw anywhere from a 15-30% drop in their downloads, causing some concern. While we know now that much of this download dip had to do with changes to how Apple Podcasts records downloads and not a reflection of the podcasts themselves, however, these download numbers are important for those of us that are focused on growing our show. This week, episode 30 of Successful Podcasting Unlocked answers the question: How do I get more people to listen to my podcast?

In this episode, I share:

• Set SMART (specific, measurable, achievable, relevant, and time-bound) goals for podcast growth. 
• Focus on one or two goals for at least 6 months before switching the focus. 
• Examples of podcast growth goals may include doubling your downloads or increasing your follower count. 
• 6 actions to focus on when trying to grow your podcast listenership. 

To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue 

Ep 29: Podcast Branding: How to Establish Thought Leadership and Boost Visibility

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Do your interviews feel repetitive or shallow? Most podcasters jump straight into the interview format without any formal training in journalism, leading to cookie-cutter episodes that fail to stand out in a crowded market. This lack of interview strategy often results in missed opportunities for deep emotional connections and long-term listener engagement. In this episode of Podcasting Unlocked, Alesia sits down with former investigative journalist and award-winning storyteller Tanya Targett Camacho. They discuss how to move beyond the surface-level "journalist" role and become a master interviewer who can sit in silence, ask intentional questions, and create an experience that is truly unique for your listeners. If you’re tired of asking the same questions as everyone else and want to learn how to uncover the powerful, untold stories within your guests, this episode is for you. This week, episode 262 of Podcasting Unlocked is about journalism secrets for high-impact podcast interviews! 

Often called the “Media Darling,” Tanya Targett Camacho is an award-winning former investigative journalist turned video storytelling strategist for female entrepreneurs. Known for her fearless approach to uncovering golden soundbites, Tanya has helped women in 12 countries turn interviews into binge-worthy content — generating $7.4M+ in free publicity and features in The New York Times, Forbes, HuffPost, CNN, BBC, and FOX. 

In this episode of Podcasting Unlocked, Tanya Targett Camacho is sharing the importance of listening to the answers your interviewees give you and actionable steps you can take right now to go deeper in your podcast interviews. 

Tanya and I also chat about the following: 

• Why sitting in silence is often the most powerful tool in an interviewer's toolkit.
• The importance of focusing on what your listeners need to hear, not what makes your guest look perfect.
• Using intentional questions to uncover the "why" behind the guest's experiences, transforming a simple Q&A into a high-impact storytelling session.
• Harnessing the power of hope to leave your listeners feeling empowered.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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Ep. 252: The Future of Podcasting in 2026

Ep 155: Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Many purpose-driven podcasters reach major episode milestones only to realize their backlog feels like a content graveyard, where great insights go to be forgotten. This leads to missed opportunities for podcast growth, lower engagement, and stagnant lead generation. If you feel like your past hard work isn't working for you anymore, this episode of Podcasting Unlocked is your wake-up call. In this episode of Podcastin Unlocked, you’ll learn how to breathe new life into old episodes, reduce listener overwhelm, and turn your archives into a consistent source of income and authority as Alesia explores how to transform your extensive archive into a strategic asset. She also breaks down the four essential pillars of backlog repurposing: Growth, Engagement, Impact, and Conversion. This week, episode 261 of Podcasting Unlocked is about repurposing your podcast content for growth, engagement, and revenue! 

In this episode of Podcasting Unlocked, I’m sharing the importance of SEO and discovery for podcast growth and actionable steps you can take right now to utilize your backlog of content to build trust with your audience and bring in new clients. 

I also chat about the following: 

• Pillar 1: Growth through SEO Audits – Stop letting bad titles hide your best work. Identify your top-performing past episodes and perform an SEO audit by renaming titles and updating descriptions with high-intent keywords to improve discoverability in podcast players.
• Pillar 2: Engagement with Curated Playlists – Deep backlogs can overwhelm new listeners. Reduce the "barrier to entry" by creating curated playlists around specific themes—such as "Business Strategy" or "Self-Discovery"—to guide your audience through your most valuable content.
• Pillar 3: Impact through Authority Building – Use your archives to cement your professional reputation. Create "RoundUp" episodes or "Best Of" segments that showcase your expertise and remind your audience why you are a leader in your niche.
• Pillar 4: Conversion using Dynamic Ads – Your old episodes are still being discovered by new listeners every day. Update your dynamic ads in your backlog to ensure your current offers, lead magnets, and calls to action are reaching those "evergreen" ears.

Your backlog shouldn't be a source of guilt; it should be your greatest business tool. My challenge for you this week is to pick just one pillar. Either rename five old episode titles for better SEO or curate a simple 5-episode playlist for your new listeners. Don't let your impact stop at the release date.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ALESIA GALATI:

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LINKS MENTIONED:

Ep 135: Setting Business Podcast Goals

Ep 255: Creating Your Podcast Emergency Plan

Proud member of the Feminist Podcasters Collective.

Many purpose-driven podcasters face the constant pressure of trying to be the "perfect host," leading to burnout and a disconnect from their audience. This frustration often stems from not understanding your internal motivations and how they influence your creative process and team dynamics. In this episode of Podcasting Unlocked, Alesia dives deep into the Enneagram with expert Sandhya Sudhakar. We explore how understanding your personality type can become your superpower, allowing you to create content with more ease, lead your team effectively, and build deeper relationships with your clients. This week, episode 260 of Podcasting Unlocked is about how the enneagram impacts podcast strategy and team dynamics!

Sandhya Sudhakar is a certified coach, Enneagram practitioner, speaker, facilitator, the founder of Self At Work, and the host of the Working Your Way podcast. She takes a trauma-informed, inclusive approach to leadership development and team building, focused on showing up authentically and cultivating a sense of belonging in the workplace.

In this episode of Podcasting Unlocked, Sandhya Sudhakar is sharing the importance of understanding your personal motivations and actionable steps you can take right now to tailor your podcasting strategy to your enneagram type. 

Sandhya and I also chat about the following: 

• The Enneagram as a Creative Lens: Learn how each of the nine types uniquely approaches content creation and storytelling. Understanding your type allows you to double down on your natural strengths and identify the specific challenges that might be holding you back from podcasting with ease.
• Optimizing Team and Client Dynamics: Discover how the Enneagram can improve your communication with your production team and guests. By identifying the motivations of others, you can tailor your management style to reduce friction and foster a more collaborative environment.
• Moving Toward Authenticity: Sandhya explains how self-discovery leads to a career that feels genuine. Stop following "cookie-cutter" podcast strategies and start building a show that reflects your true values and personality.
• Self-Referencing vs. External Referencing: Shift your focus from what the "market" wants to what resonates with your internal mission. This shift is key to creating long-term, sustainable content that doesn't lead to creator fatigue.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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Working Your Way podcast

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Turning Listeners into Meaningful Conversations with Nathalie Dorémieux

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

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Your podcast is more than a podcast. It is an incredible tool that helps you elevate your brand, establish your thought leadership, and impact your audience on a deeper and more personal level. By showing up as the expert you are, you have the ability to make a difference in people’s lives. How incredible is that? This week, episode 29 of Successful Podcasting Unlocked answers the question: How can I use my podcast to become a thought leader in my industry?

In this episode, I share:

• Use the SMART acronym (specific, measurable, achievable, relevant, and time-bound) to create goals for establishing yourself as a thought leader.
• Impactful goals might include increasing social media mentions and shares, guesting on other people’s podcasts, and growing your email subscribers. 
• Actionable strategies you can use to achieve your thought leadership goals and increase your impact. 

To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

LINKS MENTIONED

Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue 

Proud member of the Feminist Podcasters Collective.

Many podcasters feel pressured to "pick a lane," fearing that if they talk about all their expert topics in the same show, they’ll confuse their audience. This "niched-down" anxiety often leads to burnout or a show that feels incomplete because you aren’t bringing your whole self to the mic. In this episode of Podcasting Unlocked, Alesia sits down with Brittany Biggett-Heeren, a group fitness instructor and health law expert, to discuss how she successfully integrated her diverse expertise into her show, The Wednesday Wellness Debrief. Beyond podcast strategy, we dive deep into the critical need for postpartum advocacy and maternal health awareness, especially for Black women who face unique societal pressures to "put the cape back on" immediately after childbirth. This week, episode 259 of Podcasting Unlocked is about bringing your full expertise to your podcast strategy! 

Brittany Biggett-Heeren is the host of a holistic wellness podcast dedicated to empowering professional mothers through the journey of Matrescence using the evidence-based Nine Pillars of Wellness framework. As a certified Pre- and Postnatal Fitness Specialist and former corporate manager with a background in Health Law, she brings a unique, highly-niche perspective to content strategy and business growth. 

In this episode of Podcasting Unlocked, Brittany Biggett-Heeren is sharing the importance of understanding your whole self when podcasting and actionable steps you can take right now to have a multi-faceted show. 

Brittany and I also chat about the following: 

• The "Whole-Self" Strategy: You don’t have to choose between your professional expertise (like law) and your personal passions (like fitness). Use podcast segments to transition between topics, allowing you to serve as a comprehensive resource for your audience.
• The Postpartum Gap: Most pregnancy resources focus on the birth, but the postpartum period (the "fourth trimester") is often the most dangerous and under-supported phase for parents. Advocacy is essential to ensure mothers aren't treated as "afterthoughts" once the baby arrives.
• Dismantling the "Superwoman" Stigma: Black mothers, in particular, face intense societal pressure to recover instantly and handle everything alone. True recovery requires "getting back to the foundation" and treating postpartum healing like the major physical and mental event it is.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH BRITTANY BIGGETT-HEEREN:

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CONNECT WITH ALESIA GALATI:

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Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Do you spend 45 minutes in a deep, incredible conversation with an expert, only to hit "stop" and never speak to them again? If your podcast guest relationships feel transactional—or worse, non-existent once the recording ends—you are leaving valuable business connections, potential clients, and collaborations on the table. Many podcasters struggle with treating their show as a content factory rather than a networking powerhouse, missing out on the long-term assets these relationships can become. In this episode of Podcasting Unlocked, I’m breaking down my exact six-step workflow to turn a standard interview into a lasting professional relationship. This week, episode 258 of Podcasting Unlocked is about how to turn every podcast guest into a long-term connection, collaboration, or client! 

In this episode of Podcasting Unlocked, I’m sharing the importance of building trust early with your podcast guests and actionable steps you can take right now to build meaningful relationships with your guests. 

I also chat about the following: 

• Demonstrate Expertise through Storytelling: During the interview, don't just ask questions—share relevant client success stories and examples of your work. This positions you as an expert to both your listeners and your guest without turning the episode into a full infomercial.
• The Power of Post-Recording Reciprocity: Use the "golden opportunity" immediately after hitting stop to ask how the guest feels and how you can support their current goals. By offering help first, you trigger the law of reciprocity, often leading to guests asking how they can support you in return.
• Automate Your Gratitude: Set up a one-week automated follow-up email to thank your guest again and let them know you’re working on their episode in the background. This simple touchpoint keeps the connection warm without requiring manual effort for every single guest.
• Quarterly Re-engagement Strategy: Don't let the relationship die after the release date. Every quarter, use tools to summarize top lessons from your show, quote your past guests, and tag them in social media posts to reignite the conversation and show you genuinely care about their insights.

Your guests aren't just a download number; they are humans who can become your greatest collaborators or clients if you treat the relationship with intention . This week, look at your upcoming guest list and ask: What is one way I can support them today?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang

Proud member of the Feminist Podcasters Collective.

Many business owners and coaches fall into the trap of the "cookie cutter" podcast: standard intro, standard guest questions, and zero strategy for growth. The result? You’re putting in hours of work but missing the mark on lead generation and authority building. In this episode, Alesia sits down with podcast strategist Carl Richards to discuss how to stop being "invisible" and start being "seen and heard". This week, episode 257 of Podcasting Unlocked is about your podcast strategy for collaboration and conversion! 

Carl Richards has spent more than 25 years behind the microphone, on radio and on stage, entertaining and influencing audiences world wide. He’s a 3x best selling author, TEDx Speaker and emcee, Podcast host and the founder and CEO of Carl Speaks and Podcast Solutions Made Made Simple. Carl helps coaches, consultants and other subject matter experts become the go to authority by launching world class podcasts. 

In this episode of Podcasting Unlocked, Carl Richards is sharing the importance of collaboration and community in podcasting and actionable steps you can take right now to present yourself as an expert in your field. 

Carl and I also chat about the following: 

• Ditch the "Cookie Cutter" Format: Avoid following the same standard templates and rapid-fire questions as everyone else in your niche . To win in 2026, your show must be "uniquely you," separating your brand from the "yawn podcasts" that lack personality.
• Reclaim Your Runway: Stop giving 95% of the airtime to your guests. You are the expert and the host; ensure you are sharing your own insights and thought leadership so the audience builds trust with you, not just your guest.
• Master the Strategic CTA: Don't wait until the final 30 seconds to tell people what to do. Integrate "strategically placed" and conversational calls to action throughout your episode that lead listeners to an assessment, an email list, or a discovery call.
• Guest with a Plan: When appearing on other shows, don't just "show up." Have a specific goal in mind, such as growing your email list, and use an easy-to-remember link to capture leads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH CARL RICHARDS:

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Communication, Connection, Community: The Podcasters' Podcast

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LINKS MENTIONED:

Listeners to Leads Ep. 189: Unlocking Impact: How to Use Market Research to Make Your Podcast a Success

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

If you’re tired of constantly showing up on your podcast, talking about your products and services, and still not seeing any sales, you are not alone. While most podcasters don’t make any sales from their podcasts or struggle to generate leads with their show, it’s not an impossible task. This week, episode 28 of Successful Podcasting Unlocked answers the question: What are the proven strategies to increase sales through podcasting?

In this episode, I share:

• Talk about your products and services consistently, mentioning them in every relevant episode. 
• Create SMART (specific, measurable, achievable, relevant, and time-bound) goals.
• Examples of SMART goals that are aimed toward converting listeners into leads. 
• Strategic and actionable ways to increase conversions with your podcast. 

To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Many purpose-driven podcasters find themselves stuck in an "inner circle" bubble, hesitant to invite guests with differing views or cultural backgrounds because they fear causing unintentional harm or facing backlash. This fear of making "messy mistakes" often prevents us from having the deep, impactful conversations that actually bridge divides and grow our audience’s perspectives. In this episode of Podcasting Unlocked, Alesia sits down with Danielle Marshall to discuss how to navigate the discomfort of cultural differences with accountability and transparency. This week, episode 256 of Podcasting Unlocked is about messy conversations and meaningful growth! 

Danielle Marshall is an Equity Strategist, Executive Coach, and Host of Unpacked: Culture Chronicles, a podcast exploring how curiosity can bridge cultural divides and bring people closer across differences. Danielle has dedicated her 25+ year career to challenging assumptions, shifting narratives, and fostering meaningful change.

In this episode of Podcasting Unlocked, Danielle Marshall is sharing the importance of allowing people the space to change their mind and actionable steps you can take right now to hold space for learning to be more inclusive in your podcast. 

Danielle and I also chat about the following: 

• "Pre-Game" for Potential Conflict: Before hitting record on a sensitive topic, decide how you want to handle it if you do say the wrong thing. Acknowledging that mistakes are a possibility allows you to respond with intention rather than reacting out of fear .
• Transform Mistakes into Teachable Moments: If you are called out or corrected (like being "called in" about pronoun usage), don't get defensive. Use it as an opportunity to apologize, acknowledge the impact, and publicly share what you will do differently next time to help your audience learn alongside you .
• Lead with Curiosity, Not Expertise: You don't have to be an expert on every culture to have a meaningful conversation. Approach your guests with a "natural curiosity"—asking questions and being open to unknown paths is often more rewarding than following a rigid, "safe" script.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH DANIELLE MARSHALL:

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LINKS MENTIONED:

Danielle’s LinkedIn Article

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.