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Podcasting Websites: Your 2024 Guide to Success – PCI 410


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Podcast Websites: What Do You Need in 2024?

As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners.

Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast’s reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website.

Today’s Hosts: Mike Dell and Todd Cochrane
Reasons for a Podcast Website:
A central hub for your show – Moonbase Alpha!
  • There is no better place to send your listeners than YOUR site.
  • If you disappear from one of the apps, people know where you are.
  • SEO

    • Feeding the search engines is going to help you get found when someone searches your subjects and guests.
    • Allows you to write better show notes that can be found by the search bots.
    • Branding

      • Having your own website gives you total control over your branding.
      • Engagement

        • Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show
        • Monetization

          • Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads
          • Extra content

            • Blogs
            • Video
            • Transcripts
            • Additional resources
            • Analytics (web)

              • You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site.
              • A place to put…

                • Your podcast player(s)
                • Episode Archive or playlist player
                • Expanded show notes
                • Contact info
                • Announcements
                • Merch store
                • Ads
                • Your services/products
                • Why you might NOT want a website

                  Short on Time

                  • Maintaining a website CAN take some time
                  • Technical Skills

                    • Not everyone is cut out to build a website, But it’s not as hard as you might think
                    • Cost

                      • Domains
                      • Web hosting
                      • Blubrry will give you a website with podcast hosting
                      • Focus on Core content (the audio)

                        • You just want to do the show and not mess with the rest
                        • Keeping it simple
                        • Social Media

                          • If you already have a big following on social media and that is where your listeners interact with you
                          • Thanks for listening! Check back next week for another Episode of Podcast Insider!

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                              Stay tuned for more episodes and visit our website for the latest updates and resources.

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                              Podcast InsiderBy Todd Cochrane, Mike Dell & MacKenzie Bennett

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