Threads is Meta's alleged Twitter killer.  It's built on the infrastructure of Instagram's two billion monthly active users. And while Threads currently lacks essential features for podcast discovery, such as search functionality and marketing tools, it has all of the characteristics of a growing and viable distribution channel for podcasters.

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @ZMCPodcasts or on Instagram @ZMCpodcasts. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. 

This episode is different. I wanted to talk with someone I’ve worked with who has had a successful podcast launch, who is podcasting to build their brand authority, and who is focused on storytelling, which is at the heart of everything that I do here at ZMC.

So, naturally, I started talking with Eman Ismail. She is an expert copywriter and email strategist, and the host of Mistakes That Made Me, which I produce and edit.

In this episode, we walk through how she landed on the concept of her show, the most difficult part about podcasting, how the podcast has impacted her business and advice she has for anyone who wants to start a podcast.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE: 

• Mistakes That Made Me
• MTMM: Falling prey to new ideas with Caroline & Jason Zook
• Eman Copy Co. 

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @zuriberry or on Instagram @zuriberry.

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. 

Podcasting the news helps build effective relationships with your listeners, increases the trust between the listener and the host, and is a cost-effective way to educate your audience on an ongoing basis. A weekend filled with news events illustrates why. 

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE: 

• Prof G Podcast
• Financial Samurai

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @ZMCPodcasts or on Instagram @ZMCpodcasts. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. 

A recent Morning Consult survey showed that 46% of active podcast listeners prefer consuming podcasts with video. Only 42% wanted audio-only podcasts.

The reason? 51% said they wanted to see the reactions of the host and guest, and 50% of their survey respondents indicated that video helps them better focus on the podcast. 

This new data demonstrates that video podcasts help your engagement efforts. And there are several more benefits to using a video-first podcasting strategy that make that clear. Listen to the episode to understand why. 

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE: 

• Morning Consult survey
• Tips for video podcasts
• How AI tools will drive podcasting in 2023

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Linkedin at https://www.linkedin.com/company/zmcpodcasts/. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. 

Podcasters need to understand how artificial intelligence will drive the industry forward in 2023 and specifically how these new tools will help their production and business needs.

0:00 Intro

0:30  How can artificial intelligence tools help podcasters?

3:59 Transcripts lead to new opportunities

5:15 Instantly generated marketing and promotional materials

6:42 Summary

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE: 

• ChatGPT: https://chat.openai.com/
• Descript: https://descript.com
• Deciphr AI: https://www.deciphr.ai/
• Dubb.media: https://www.dubb.media/

Need some help? See how ZMC Podcasts can help you enhance your brand and save precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Linkedin (https://linkedin.com/company/zmcpodcasts) or on Instagram https://instagram.com/zmcpodcasts. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. 

The easiest way to edit a podcast for audio storytellers is by simplifying your storytelling devices, music, and tools. But simple isn’t always good, and in fact, it can be quite boring. So, the only way to easily produce a great podcast is by using a storytelling framework and process that you can duplicate. 

This month, I walk through what you should consider in your storytelling framework and your production process to help make creating a great podcast as seamless as possible.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

Mentions in the episode:

The podcast interview framework that’ll improve your storytelling: https://zmcpodcasts.com/2022/05/podcast-interview-framework/

The Pivot Fund Pod: How news orgs can be smarter with their money: https://www.youtube.com/watch?v=hkGW98PiVSc

Descript (All-in-One Audio & Video Editing): https://www.descript.com/?lmref=ocEPcA

Use these questions to build your storytelling framework:

• What problem or complication am I addressing?
• What’s my hook?
• What insights do I want my audience to get or think about?
• What is my chief insight or takeaway?
• For my resolution, how do I want my audience to think about the problem or complication moving forward?
• What other audio elements am I going to include in my podcast? 

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on LinkedIn or on Instagram @ZMCpodcasts. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. For more on me, visit https://zuriberry.com.

The best way to start your podcast is by demonstrating value. I’m going to break down what that means here. So if you really want to nail your podcast introduction, follow along for tips and advice that’ll help boost your creativity and storytelling.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @ZMCPodcasts or on Instagram @ZMCpodcasts. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. For more on me, visit https://zuriberry.com.

I explain how Freytag’s Pyramid is the only podcast interview framework that has universal appeal to brands and individual content creators. Use this framework to improve your audio storytelling. Listen to find out how. 

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE: 

• Here’s the podcast interview framework that’ll improve your storytelling: https://zmcpodcasts.com/2022/05/podcast-interview-framework/
• The Ezra Klein Show: https://www.nytimes.com/column/ezra-klein-podcast
• More examples of Freytag’s Pyramid: https://www.clearvoice.com/blog/what-is-freytags-pyramid-dramatic-structure/

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @ZMCPodcasts or on Instagram @ZMCpodcasts. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. Now, I help people enhance their brand through high-quality audio storytelling. Find out more about me by visiting https://zuriberry.com.

We all need microphones, audio editing software, music, and a storytelling framework. But we also need a foundation to ensure each podcast can launch and grow successfully. Here’s what you need to go beyond the basics and avoid the pain points in the podcast development process.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE: 

• What do you need to start a podcast? Go beyond the basics: https://zmcpodcasts.com/2022/10/what-do-you-need-to-start-a-podcast-beyond-the-basics/
• Transistor.fm website example: https://saas.transistor.fm/
• Podcast website builder Podcastpage.io: https://podcastpage.io/
• The Pivot Fund is a good example of a video graphics package for a podcast: https://www.youtube.com/watch?v=qrQhUK0GA58
• Khalida DuBose’s podcast: https://www.khalidadubose.com/podcast
• AirTable’s podcast editorial calendar template: https://airtable.com/shrwUUBeDPGFUkgRv/tblGCz6U8Ym692EqE/viwTcoNcRPxvRONh2
• My startup checklist for podcasts [2022]: https://zmcpodcasts.com/2021/03/my-startup-checklist-for-podcasts-and-a-guide-for-beginners/

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @ZMCPodcasts or on Instagram @ZMCpodcasts. 

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. Now, I help people enhance their brand through high-quality audio storytelling. Find out more about me by visiting https://zuriberry.com.