Podcircle Podcast

Welcome back to the Podcircle Podcast! This episode dives into practical steps for podcasters to set up and optimize their YouTube channel following the recent migration from Google Podcasts to YouTube Music Podcasts. We cover essential tips such as creating a business-specific Google account, uploading branding assets, adding channel descriptions, and setting up playlists. We also explore the importance customizing your channel, including designing a compelling banner image and using a watermark. Tune in next week for detailed steps on uploading and optimizing your videos.

✅ New podcaster? Grab your FREE Podcast Starter Kit.

01:44 Setting Up Your YouTube Channel

05:37 Customizing Your YouTube Channel

08:03 Advanced YouTube Features and Verification

10:21 Conclusion and Next Steps

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► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

April 2, 2024 marks the end of Google Podcasts as Google makes a significant shift towards hosting podcasts on YouTube Music. What does that mean for your show? And what if you're creating a new show? We're breaking it all down for you in this episode. We're also going to cover the importance of setting up a YouTube channel, utilizing YouTube Studio for podcast management, and the advantages of YouTube as a podcasting platform — including enhanced discoverability and the ability to engage with audiences through video content. 

✅ New podcaster? Grab your FREE Podcast Starter Kit.

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► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

Have you heard of the bestselling book 'Steal Like an Artist'? Well, today we're going to teach how to steal like a podcaster — how to overcome creativity slumps and refresh your content. We're giving you techniques for identifying key influences and remixing ideas to create something new, all while maintaining your show's authenticity. We also touch on overcoming imposter syndrome and share our own strategies for continuous improvement and audience engagement.

✅ New podcaster? Grab your FREE Podcast Starter Kit.

--------------------------------------------

► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

Welcome back to the Podcircle Podcast! For those of you who recently found the podcast, we're re-airing one of our most popular episodes.

“I have an idea, let’s push record and figure it out as we go.” Unfortunately, this is not a winning strategy to launching a successful podcast. There’s a lot that goes into making a podcast from ideation to putting your first episode out into the world. We’re here to break it all down for you — from strategy and production to distribution and marketing.

✅ New podcaster? Grab your FREE Podcast Starter Kit.

PRODUCTION
8:00 Gather equipment
9:52 Select music
11:26 Write intro and outro segments
12:50 Recording remote podcasts?
13:35 Record your first episodes

DISTRIBUTION
15:08 Setting up podcast host
16:14 Distributing to Apple, Spotify, Google, etc
17:12 Create a podcast website
18:17 Create social media templates
19:39 Publish trailer and first episode
20:04 Celebrate!!

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► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

We're re-airing one of most popular episodes of the Podcircle Podcast this week. If you've notice a big change in your download numbers, tune in — it may not actually mean a drop in listenership!

Did your download numbers drop late last year? We discuss the recent iOS 17 update, its impact on your podcast downloads and why this shift isn't necessarily a sign that your podcast audience is declining — we'll explain everything! We also emphasize the importance of looking beyond download numbers alone to properly gauge a show's success. Join us!

Mentioned in this episode:  Episode 9. Are You "Winning" With Your Podcast?

✅ New podcaster? Grab your FREE Podcast Starter Kit.

01:18 The Impact of Apple's Podcast’s Recent Update

06:01 The Effect on Podcast Metrics

06:27 Looking Beyond Downloads Numbers

10:34 The Importance of Quality Content

11:02 Optimizing Your Show

12:52 Keeping Your Show Top of Mind

14:35 Tracking Your Show's Performance

--------------------------------------------

► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

This week, we're re-airing our very first (and most popular) episode of the Podcircle Podcast. If you're new to the show, we wanted to introduce ourselves by going back to the very beginning and asking maybe the most important question — why should I (or shouldn't I) start a podcast?

You’ve got an idea to share, a message to spread, or customers to reach, and you’re ready to start! Podcasting has the potential to meet your goals and beyond. Did you know that only 21% of podcast achieve more than 10 episodes? So before you press record, check out why we think you shouldn’t start a podcast and the four reasons we think you should.

✅ New podcaster? Grab your FREE Podcast Starter Kit.

WHY YOU SHOULD START A PODCAST
13:48 You want to increase brand awareness and loyalty
17:00 You have a product or service to talk about
19:55 You want to establish yourself as an authority in your space
20:47 You want to network with others in your field

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► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

We are delving into the crucial distinction between a target market and a target audience and emphasizing the importance of specificity in content creation to effectively connect with and appeal to your desired audience. We're also offering practical tips to analyze your current client base, understand audience demographics and habits, and aligning content with your audience's goals, problems, and fears. Whether you are a new or seasoned podcasters, we're here to provide valuable insights into optimizing podcast content and marketing strategies to meet your target audience's needs.

✅ New podcaster? Grab your FREE Podcast Starter Kit.

01:08 Defining and Connecting with Your Target Audience

03:56 Identifying Your Audience's Habits and Preferences

06:16 Aligning Your Content with Customer Goals

08:12 Addressing Problems and Fears

09:41 Iterative Feedback: Refining Your Audience Strategy

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► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

This week, we're sharing 5 strategic ways podcasters can promote and sell their products and services. We emphasis the importance of building trust and rapport by freely offering expertise, demonstrating value through problem-solving, sharing customer success stories, and inviting listeners to a deeper relationship. If you're looking to level-up your podcast to market your business's products and services, this episode if for you. Let's dive in!

✅ New podcaster? Grab your FREE Podcast Starter Kit.

--------------------------------------------

► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

What is the 'why' behind starting a podcast? How do you set clear goals and identify your ideal listener? What success looks like in your show? These are all crucial questions to ask before you start your podcast. And if you already have a podcast, it's never too late to return to these questions to increase clarity and focus around your show. We're here to help you think strategically about their podcast's direction and goals. Join us!

✅ New podcaster? Grab your FREE Podcast Starter Kit.

--------------------------------------------

► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

Podcasting is an EXPENSIVE hobby — if that's all that it is. In this episode, we're talking about why treating your podcast purely as a hobby is a bad idea. The challenges of time, necessity of research, and the required financial investment in creating and maintaining a high-quality podcast are why most "hobby podcasts" fail — especially for those attempting to do everything on their own. As always, we recommend outsourcing as much as you can (editing, clip creation, etc), but comes with its own costs. Rather, it is important to think of your podcast as a business. Tune and to find out why!

✅ New podcaster? Grab your FREE Podcast Starter Kit.

--------------------------------------------

► Need help launching a B2B podcast? We can help!
► Need a professional podcast editor? It's our specialty.

► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam

► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.

Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.