Podette: Podcasting for Business Made Easy

Are you waiting for a sign to start your podcast? Experiencing FOMO but still not sure it’s the right step for you? Then you’re in luck, because I’m sharing 5 signs you and your business are ready to launch a podcast.

I’m talking:

- Who a business podcast would work best for

- The surprising benefit of having a podcast for your business

- The one piece of information you may be missing

Interested in joining the beta programme? Register your interest at https://weareparler.co/contact and I’ll drop you an email back with more details.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

Just where does your podcast fit into your marketing strategy? While there’s no one-size-fits-all approach to marketing your business, I do have strong opinions on what the best way to go about it is if you, like me, prefer to spend more of your time working on your business instead of marketing it. I know, strong opinions? Me? Shocker right? So in this post I’m going to be sharing my approach to content marketing, where a podcast fits into that, and what the benefits are of following my lead.

I’m talking:

- What goes into content marketing

- The three platform types you need for success

- Putting together your content marketing strategy

- Strategic content marketing topics

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

The biggest challenge I see my clients facing is figuring out how to market their business without the marketing turning into a full time job all on its own. Content marketing is a Big Deal, but it’s easy to become overwhelmed. Throw video into the mix and things can become … demanding, which is why I’m sharing my thoughts on what is essentially audio vs video.

I’m talking:

- Why everyone says video is so important

- Why long form video isn’t actually important

- The benefits (and joys) of audio content

- Balancing your content formats for greater success

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

So I accidentally took 3 months off from everything except client work without telling anyone Taking time off when needed is something I believe in big time, just disappearing isn’t. So for that, I apologise. But it lit a fire under my arse for this episode because there’s ways I think a break, planned or unplanned, should be handled and I failed to do any of it. Hindsight (and learning) is 20/20.

I’m talking:

- incentivising your return to podcasting

- managing expectations

- apologising taking a break

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

We don’t have any stats on the structure of business podcasts, at least none that I could find after an exhaustive two minute Google search, so I’m going to go out on a limb here and say that 86.3% of all business podcasts use the interview format. I mean, don’t take my word for it because I just pulled that number out of thin air , but it feels like you can’t scroll through a podcast directory without falling over interview shows.

If you’re new to podcasting and are wondering what format to use for yours, it can be easy to follow the crowd because they must know something you don’t, right? So in this post I’m walking you through how to pick the best format for your podcast so that by the end you’ll be able to confidently choose what format, or formats, you’re going to use for your show that’ll help with your business.

I’m talking:

- What exactly is a podcast format

- The three podcast formats I recommend for business owners

- How the Interview format really gets you results

- When you want to take advantage of the Solo format

- How the Co-Hosted format makes your audience feel about you

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

Quit worrying so much about your podcast’s intro music and start thinking about these 5 things instead, because if you can’t bake why you do what you do and how you do it differently from everyone else in your market into your business podcast, especially if they’re charging less than you, then we need to press pause and figure it out. Whether you’re new to podcasting and trying to build authority, or you’re going through a bit of a show refresh, keep listening for my five tips for creating a bingeable business podcast.

I’m talking:

- What a is business podcast

- Know what you want your podcast to do for you

- Get really clear on who you’re talking to

- Being okay with it taking a lot of time

- Content and content marketing are not the same thing

- Define your podcast’s USP

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

As a business owner, marketing is a pretty darn important activity that, I don’t know about you, but I certainly need to devote more time to. I’d even go as far as to say that marketing is the lifeblood of your business. Dramatic much? Well yes, I will admit I indulge in drama llama tendencies in these episodes, but without a way to bring in new clients, your business is really just an expensive hobby. Wanna know my favourite way to market my podcasting agency, Parler? My podcast, Podette - a business podcast designed to help me market and scale my business. Listen to get the lowdown on what makes a business podcast a business podcast, how that’s different to a normal podcast, and why you might want a business podcast of your own.

I’m talking:

- What a business podcast is

- What makes a business podcast different

- Examples of a business podcast

- Why you want a business podcast for yourself

Get in contact over at https://weareparler.co/contact

Follow us on Instagram: @torsgrantham and @weareparler

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://weareparler.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

A day in the life of a business podcaster can look very different … but when it comes to the show itself, there’s some skills that everyone can use to make their show more impactful. Whether you’re outsourcing everything but the recording to an agency like ours, or you’re DIYing the entire thing from your dining table, focusing on these five skills and honing your craft can make a big difference to the success of your podcast. And that’s what we’re here for right? Making a difference with our shows.

I’m talking:

- Why the every podcaster needs these core skills

- Leaning into your personality on the mic

- Relationship building

- Creating a content marketing strategy

- Selling your services with no sleaze

- Structuring content for repurposing

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

There’s nothing like the smell of a fresh new year to get your goal setting juices running so if you haven’t yet set any podcast goals, then this is the episode for you. By the end of this episode, you’re going to have a clear idea of what podcast goals you should be focusing on and what you can safely ignore. Spoiler alert, you’re probably focusing on the wrong ones.

I’m talking:

- Why podcast goals are important

- What kind of goals will help your business and podcast grow

- And what kind won’t

- The six steps to building out your podcast goals for success

Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://weareparler.co/coach where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

It’s easy to feel like you’ve missed the boat on a content format when so many other people have already beaten you to it. Like the two million podcasts Apple have on their platform, that can make it seem like there’s no space for you in the podcasting niche. Which is why I’m sharing the real impact of 2 million podcasts and why it’s definitely not too late for you to start your own.

I’m talking:

- What two million podcasts on Apple really means for you

- Why industry numbers aren’t relevant

- The real reason it’s not too late to start a podcast

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/