Podium Time

If you haven't seen Tár yet. Pause the podcast and go watch it!

Tár is the story of Lydia Tár, Music Director of the Berlin Phil, whose life starts to spiral out of control after a series of controversial revelations.

In this PT Chat episode, Jeremy and Luke discuss the movie, their favorite parts, and the negative messages it sends.

Part of what makes this movie so great is the depth of research and authenticity in the classical world. The conductor John Mauceri was consulted when developing the script, and the film features lots of real playing by the Dresden Phil.

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Ruth Hartt is an arts marketing genie! Join us to discuss how we can fix our concerts and our marketing to be more welcoming to the outsiders that we desperately need. 

Insider audiences are too small, and we don't know how to attract classical music outsiders to our concerts. So how do we get new people to listen to classical music?

Through "The Art of Gathering" and "Jobs to Be Done Theory," Ruth Hartt has developed principles for attracting, welcoming, and changing new audiences for the better.

• 1:47 Why classical music organizations are struggling and how Ruth is helping build back audiences
• 5:37 How “The Art of Gathering” redefines the purpose of our concerts
• 9:45 "Jobs to be Done" Theory and its radical implications for arts marketing
• 22:07 New marketing examples for arts organizations
• 24:33 Why unspoken concert etiquette is anti-diversity
• 33:28 Ego-Centric Marketing and how to fix our message
• 42:00 What has Ruth changed her mind about?
• 44:04 Closing: Plugs, Hidden Gem, and Billboard

Find this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. If you’re in the market for a new baton, use our promo code “PodiumTime” at Pagubatons.com for 20% off your first order. 

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My fancy podcasting program isn't working, so I took this chance to share an overview of the basics of building back audiences.

These are the critical mindset shifts that we NEED to embrace to reach new audiences and keep them coming back. 

Let us know what you think by sending us a message on our website, our social media, or via email at [email protected]

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Building audience diversity is not about PR programs, Black History Month concerts, or playing diverse composers on a few programs.

It's about not reducing an entire population in our community to the color of their skin. 

Building audience diversity is about realizing that "diversity" is more nuanced. It's about realizing that we connect by building relationships. 

It's about not Expensive PR campaigns that attract diverse audiences to a single concert (if at all). These don't result in lasting change because diverse audiences don't feel welcome in our art form. They may know that we are having a concert, but they do not care. 

Even the fact that we refer to diverse audiences as "they" in these paragraphs makes it clear that this discussion is long overdue.

Today, we talk with Jeri Lynne Johnson about her consulting work with DEI Arts Consulting and how they take classical music organizations through the process of understanding diversity. She shares why standard "diversity" programs aren't effective, what actually motivates diverse audiences to attend events, and how telling diverse stories in the arts is the key to equity and inclusion for the rest of our culture.

Learn more about Jeri Lynne at JeriLynneJohnson.com, DEI Arts Consulting at DEIArtsConsulting.com, and the Black Pearl Chamber Orchestra at BlackPearlCO.org.

00:00 Intro

01:30 Jeri's DEI Arts Consulting practice and why diversity consulting is not about a one-time fix

03:14 Redefining "Diversity" and what organizations, especially classical music organizations, get wrong about diversity, equity, and inclusion.

10:22 Diversity beyond race and building relationships with your community

18:44 Black Pearl Chamber Orchestra: how it developed from a need to engage audiences of color and change what orchestras were offering.

23:56 The importance of diversity on the stage and the role it plays in the diversity of the audience

27:19 Closing and Plugs

 Connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. Continue the conversation in our Facebook Group, the Podium Time Inner Circle. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. 

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Conductor Tiffany Chang has become a force to be reckoned with; a confident, vulnerable, and inspirational force to be reckoned with.

In part 1 of our discussion with Tiffany, we talk about leadership as the idea of taking care of those within our care, and how we can support and empower the musicians that make the music on stage.

Learn more about Tiffany at TiffanyChang.net and on her blog at ConductorAsCEO.com

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Today we talk with David Taylor all about how we can attract new audiences, engage with them, and get our old audiences coming back. That all has to do with the experiences that we provide all around our concerts: before, after, and during.

Watch the full video of this interview on our Youtube channel.

Learn more about David Taylor at David-Taylor.org

Find this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. 

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 We are joined by THE Aubrey Bergauer to talk about why classical musicians and organizations must make big changes to survive in our new world.

We talk about the trends in the classical music industry, why we must redefine who we think of as our audiences, how to program for audience building and retention, and how to change the concert experience to get first-time audiences to come again. 

Watch the full video of this interview on our Youtube channel.

Learn more about Aubrey Bergauer at AubreyBergauer.com

00:00 Intro
00:22 Introducing Aubrey Bergauer
01:47 Defining "Building Back Audiences
05:00 Why 90% of Classical Music Audiences never come back
10:16 Programming for audience retention and growth
14:54 Upleveling concerts with visuals and stories
23:18 Plugs
23:42 Outro

Find this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. 

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Hey there! We are building into our new season on "Building Back Audiences" and we want to know what questions you have that we can answer!

Reach out to us on our website, Facebook, Instagram, or by email and let us know what you want to know about building back audiences, being relevant, and building your ensembles a solid base for the future.

Aubrey Bergauer's Orchestra X research on the audience experience.

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Today we discuss: (note, timecodes may be up to two minutes off depending on pre-episode announcements)

• How Enrico came to specialize in pops and family programming (3:23)
• How Enrico structures a Pops season and how the Nashville Symphony competes with all the other music available in Nashville. (6:24)
• Enrico shares his process for creating family concerts and the goals behind them (18:07)
• How Symphonica productions is helping orchestras build audiences for the future (28:58)
• Advice on how regional, community, and educational directors can improv their pops and family programming (36:30)
• Enrico’s Final Advice: Don’t treat pops or family as lesser than classics (49:24)
• Gem and Billboard (55:40): Lucía, by Vinicio Meza

Visit Enrico on his website, or click below to learn more about The Upbeat Podcast, Everything Conducting, and Symphonica Productions.

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Don't listen to this if it's your first episode of Podium Time!

Link to the blog post I wrote in 12 minutes about this: https://jdcuebas.com/being-a-conductor-is-hard-becoming-a-conductor-is-harder/

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