As an entrepreneur or small business, you need to find ways to meet your target audiences where they are and engage with them in an authentic way.

Setting a standard with your team for how, when and where you reply to customer comments and complaints can help get ahead of negative comments and build stronger relationships. 

Setting a brand standard for your social media profiles will ensure customers recognize you across all platforms.

Your website's speed could be losing you business. Understanding what is working and not working on the backend will help you create an exceptional user experience. 

Google Page Speed Insights: https://pagespeed.web.dev/

Getting the perspective of a third party is a great way to find out if your content is converting for customers the way you intended.

Leveraging what you know about your customers is the first step in creating personal offers that build brand loyalty and help you achieve your sales goals.

Email automation can be a time saver when you're running a small business and trying to ensure you engage new online contacts.

Try these email services for automation:

Joining a local business group is one way to keep yourself sane and focused as a small business owner.

If you're still searching for your niche, check out MeetUp.com.

Sharing your expertise by publishing columns in local newspapers and non-profit magazines can help grow your audience and lay the groundwork for even greater things.

As your website begins to age, some of the content will no longer be necessary. But before you start deleting pages, be sure to take a look at how older pages are performing.