When you're running a small business, you have to be nimble and often cut costs. Take advantage of free ad credits from companies like Facebook and Google to give your advertising efforts a boost.

Reviews are important – no matter what you're offering online. From businesses to content creators, you need to provide a way for your audience to leave and view reviews, and then utilize those in your marketing efforts.

Once you launch a website, you need an ongoing plan to keep your content up-to-date, links active, and everything in working order. 

Sometimes simple content is the best content. Consider more bite-sized types of content as a part of your overall content marketing strategy. 

Try reintroducing your earlier blogs and podcasts to your current audience. There's a strong possibility that some of your newer users have not discovered all of your original content. 

Lead magnets come in many forms and can be a great way to build your contact list. In this episode, I touch on how to structure your content for a lead magnet.

Even if you are just beginning your social marketing journey, think forward about scooping up social media handles. 

Giving your audience a look behind-the-scenes at how you create your podcast can help build a stronger connection and show a little more of who you are to them.

Ensuring your photos are perfect, without the messy background clutter, just got easier.

Check out: https://www.remove.bg

Podcasting 4 Good is our way to help the podcasting community support their favorite charities by doing what they love – podcasting!

Check it out: https://www.thepodops.com/podcasting-4-good