Podwrecked

Episode #015

• We question the reasons behind why Luminary tweeted: “Podcasts don’t need ads”, then apologized and then deleted the tweet.

• This leads to a conversation that begins with, “Well, is Luminary technically correct? The best kind of correct?”

• We then weigh the pros and cons of having skip buttons in apps and if listeners are skipping most podcast ads.

• Tim talks about how a podcast ad led him to buy a new product based on the host’s recommendation — and how it worked out well!

What did we learn?

• Both Kyle and Tim agree that we are not against podcast ads, we just want better ads that take your audience into consideration.

• Practice moderation. Too many ads — no matter if they are host read or not — is still too many ads.

• If the advertising message or product matches the host AND the host’s audience, then the ad works up to 25 percent of the time.

• Host Read ads appear to fit the content better because the host can personally connect the ad to the podcast.

• However, automated ad placement is still tone-deaf by creating a jarring listening experience created by poor dynamic ad placement and untested content alignment (SNL even made fun of this fact).

• The data shows that loyal followers will both trust a sponsor AND buy their product if they advertise with their favorite host.

• Sponsors are still the best way to monetize a podcast, even if you only sponsor yourself.

• Sorry, Luminary. Ads or no ads, paywalls for podcasting are still a bad idea (like we told you back in Episode #3).

Additional Reading

• Podcast Ads Are As Effective As TV Commercials, Study Says

• Podcasting Has An Ad-Skipping Problem, Too

• January Top 15: Skillshare learns podcast advertising

• U.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017, Marking 86% Growth Year-Over-Year, According to IAB & PwC Research

• The #2 radio advertiser is also the #2 podcast advertiser

Quotes

“The #2 radio advertiser in 2017 is now also the #2 podcast advertiser, according to data from Magellan’s podcast ad report for January. Magellan details all 110 ads the company found in the US top 2,000 Apple Podcasts trending chart. The top three: #3 Indeed, #2 Geico, and #1 ZipRecruiter. While this does show that US radio’s $15.9bn annual revenue is beginning to come to podcasting (which stands at a more meager $314m), none of radio’s other big advertisers are yet visible in the podcast top 15.”
― Podnews.net

[A Sponsor] HAS to fit my audience. [That’s why I charge $90 an episode]. How did I come up with this? I felt $50 wasn’t worth the extra effort and paperwork involved. $70 didn’t seem enough as I have a niche audience. $120 I was worried that they may not get their money back. I settled at $90. I’m thinking in the future I might charge $100 as I can do that and still sleep, and look at myself in the mirror”
― Dave Jackson, School of Podcasting

Transcripts

• JSON Transcript

• SRT Transcript

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Tim and Kyle discover which podcast categories have the most shows and analyze why that is and what it might mean to how you categorize your own podcast.

Episode at a Glance:

• Tim and Kyle talk about the top three categories that have the most shows.
• This leads to talking about why some categories are at the bottom of the list.
• We then move into talking about the podcasts that produce the most episodes.
• We finish off the show by talking about why your primary category is a factor in podcast discovery.

What did we learn?

• The number one category in Apple Podcasts iTunes Directory is Religion and Spirituality: Christianity.
• Choose a category that your audience will think your podcast is in, not the category you think works best for you.
• The categories with the most podcasts are also producing the most content per show.
• The categories at the bottom may not be crowded because there is not much demand for their content. However, they may also represent opportunities to dominate an underserved niche.
• Many of the categories that have both the most podcasts and the most episodes per show are producing daily podcasts.
• Just because a podcast category is crowded doesn't mean they are good shows nor does it mean they are all current shows either.
• Your category helps your audience find you, but it is your content that keeps them listening regardless of how many shows there are.

Additional Reading:

• These are the most crowded categories in Apple Podcasts
• Apple Podcasts Categories
• Podcasters, have you looked at your secondary categories lately?
• iTunes podcast categories | What are they & are they important?

Industry Predictions:

• Kyle predicts that Apple will institute a new policy that will change the way they rank podcasts in the Apple Podcasts (iTunes) Directory by 2020.
• Kyle also predicts that Apple will start punishing podcasters this year (in the rankings) that have not released an episode in over 6-months.
• Read more of our growing list of podcast industry predictions for 2020!

Industry Quotes:

• “You may say, 'Well, dragons don't exist.' It's, like, yes they do - the category 'predator' and the category 'dragon' are the same category. It absolutely exists. It's a superordinate category. It exists absolutely more than anything else. In fact, it really exists.” ― Jordan Peterson
• “Categories are rarely permanent, and most important work is done by people who don't easily fit in.” ― Seth Godin

Signal to Podwrecked:

• Email Us: podwrecked AT GMAIL DOT com
• All our Show Notes: podwrecked.com
• All our Episodes: podwrecked.libsyn.com

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

Episode #014

• We talk about the top three categories that have the most shows.

• This leads to talking about why some categories are at the bottom of the list.

• We then move into talking about the podcasts that produce the most episodes.

• We finish off the show by talking about why your primary category is a factor in podcast discovery.

What did we learn?

• The number one category in Apple Podcasts iTunes Directory is Religion and Spirituality: Christianity.

• Choose a category that your audience will think your podcast is in, not the category you think works best for you.

• The categories with the most podcasts are also producing the most content per show.

• The categories at the bottom may not be crowded because there is not much demand for their content. - However, they may also represent opportunities to dominate an underserved niche.

• Many of the categories that have both the most podcasts and the most episodes per show are producing daily podcasts.

• Just because a podcast category is crowded doesn’t mean they are good shows nor does it mean they are all current shows either.

• Your category helps your audience find you, but it is your content that keeps them listening regardless of how many shows there are.

Additional Reading

• These are the most crowded categories in Apple Podcasts

• Apple Podcasts Categories

• Podcasters, have you looked at your secondary categories lately?

• iTunes podcast categories | What are they & are they important?

Quotes

“You may say, ‘Well, dragons don’t exist.’ It’s, like, yes they do - the category ‘predator’ and the category ‘dragon’ are the same category. It absolutely exists. It’s a superordinate category. It exists absolutely more than anything else. In fact, it really exists.”
― Jordan Peterson

“Categories are rarely permanent, and most important work is done by people who don’t easily fit in.”
― Seth Godin

Transcripts

• JSON Transcript

• SRT Transcript

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Tim and Kyle ponder the struggle behind naming your podcast by pointing out what works, what doesn't, and why it might not matter.

Episode at a Glance:

• Tim and Kyle talk about the three principles of naming a podcast: Be Original, Allow for Growth, and Don't Be too Abstract.
• We explore the things that mess every podcaster up when they get to name their show.
• We talk about how limiting Apple Podcasts search is right now and how that won't last forever.

What did we learn?

• Pick a name - You can always change it later.
• But do the work of trying to find a good name because it is the first thing your potential audience sees.
• Google wasn't Google until it WAS Google - which means don't stress too much over this process.
• You may get known for your podcast so make sure your name is something you can live with for a while.
• Do the Bar Test and the Friends and Family Test for every name you experiment with.
• You can always change your podcasts name later, or better yet, start a new one.

Additional Reading:

• How to Choose a Name For Your Podcast
• What Makes a Good Podcast Name?
• How Do I Name My Podcast?

Industry Predictions:

• Read our growing list of podcast industry predictions for 2020!

Industry Quotes:

• “Who knows a man's name, holds that man's life in his keeping. Thus to Ged, who had lost faith in himself, Vetch had given him that gift that only a friend can give, the proof of unshaken, unshakeable trust.” ― Ursula K. Le Guin, A Wizard of Earthsea

Signal to Podwrecked:

• Email Us: podwrecked AT GMAIL DOT com
• All our Show Notes: podwrecked.com
• All our Episodes: podwrecked.libsyn.com

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

Episode #013

• We talk about the three principles of naming a podcast

• We explore the things that mess every podcaster up when they get to name their show.

• We talk about how limiting Apple Podcasts search is right now and how that won’t last forever.

What did we learn?

• Be original, allow for growth, and don’t be too abstract.

• Pick a name - You can always change it later.

• Do the work of trying to find a good name because it is the first thing your potential audience sees.

• Google wasn’t Google until it WAS Google - which means don’t stress too much over this process.

• You may get known for your podcast so make sure your name is something you can live with for a while.

• Do the Bar Test and the Friends and Family Test for every name you experiment with.

• You can always change your podcasts name later, or better yet, start a new one.

Additional Reading

• Zinzin Naming Process

• How to choose a great podcast name

• How to Choose a Name For Your Podcast

Quotes

“Who knows a man’s name, holds that man’s life in his keeping. Thus to Ged, who had lost faith in himself, Vetch had given him that gift that only a friend can give, the proof of unshaken, unshakeable trust.”
― Ursula K. Le Guin, A Wizard of Earthsea

Transcripts

• JSON Transcript

• SRT Transcript

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Tim and Kyle present the unique advantages that recording your podcast before a live audience can provide you.

Episode at a Glance:

• Tim and Kyle talk about Podcasting Live both as a location idea and in front of an audience.
• We explore the challenges and pitfalls that can befall a live performance.
• We talk about our own experiences both recording a live show and seeing other podcasters record live shows.

What did we learn?

• A live show is like going to a real play or concert.
• Seeing your favorite podcasters live is not always what you expect but is like meeting your heroes.
• Your podcast heroes are very approachable.
• Live podcast performance is true fan service and makes you very relatable to your tribe.
• Share our experience seeing Radiotopia and Congressional Dish recording their episodes live.
• Live shows give you automatic, first-hand feedback that you can only get from.

Additional Reading:

• Here’s An Idea That Will Help Podcasting Grow
• Gaining listeners by marketing your podcast: a key ingredient in Radiotopia and RadioPublic’s recipe for success

Industry Predictions:

• More podcasters will discover that recording before their audience live is one of the primary ways to grow their podcast 10-fold in 2019.

Industry Quotes:

• "Stake out the smallest market you can imagine." ― Seth Godin

Reach out to Podwrecked:

• Email Us: podwrecked AT GMAIL DOT com
• All our Show Notes: podwrecked.com
• All our Episodes: podwrecked.libsyn.com

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

Episode #012

• We talk about Podcasting Live both as a location idea and in front of an audience.

• We explore the challenges and pitfalls that can befall a live performance.

• We talk about our own experiences both recording a live show and seeing other podcasters record live shows.

What did we learn?

• A live show is like going to a real play or concert.

• Seeing your favorite podcasters live is not always what you expect but is like meeting your heroes.

• Your podcast heroes are very approachable.

• Live podcast performance is true fan service and makes you very relatable to your tribe.

• Share our experience seeing Radiotopia and Congressional Dish recording their episodes live.

• Live shows give you automatic, first-hand feedback that you can only get from.

Additional Reading

• Here’s An Idea That Will Help Podcasting Grow

• Gaining listeners by marketing your podcast: a key ingredient in Radiotopia and RadioPublic’s recipe for success

Quotes

“Stake out the smallest market you can imagine.”
― Seth Godin

Transcripts

• JSON Transcript

• SRT Transcript

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Episode #011

• We talk about the top Patreon podcasters and how much they are making a month (Spoiler Alert: It’s a lot!)

• We explore why Patreon bonus content works for your audience

• We dig into the data and see what the most successful podcasters are doing to make Patreon profitable.

What did we learn?

• Bonus material matters.

• Podcast longevity matters.

• Being active on social media takes on a whole new meaning when it comes to Patreon podcasters.

• Creating good content is still the main thing.

• Creating profit from Patreon is yet another long game.

• No one makes money on Patreon overnight — it takes time to build up an audience that sees the value in your podcast.

Additional Reading

• Lime Link: Analysis of Top Podcasts

Quotes

“People don’t buy what you do. They buy why you do it.”
― Simon Sinek

Transcripts

• JSON Transcript

• SRT Transcript

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Tim and Kyle explore how certain podcasts are making sustainable revenue by using Patreon to provide their listeners with bonus content.

Episode at a Glance:

• Tim and Kyle talk about the top Patreon podcasters and how much they are making a month (Spoiler Alert: It's a lot!)
• We explore why Patreon bonus content works for your audience
• We dig into the data and see what the most successful podcasters are doing to make Patreon profitable.

What did we learn?

• Bonus material matters.
• Podcast longevity matters.
• Being active on social media takes on a whole new meaning when it comes to Patreon podcasters.
• Creating good content is still the main thing.
• Creating profit from Patreon is yet another long game.
• No one makes money on Patreon overnight -- it takes time to build up an audience that will pay you to podcast.

Additional Reading:

• Lime Link: Analysis of Top Podcasts

Industry Predictions:

• Audio Drama podcasters will be the next to leverage Patreon as their alternative monetization stream but only if they master bonus content and fan service outreach (e.g. live shows, swag, and appearances).

Industry Quotes:

• "People don't buy what you do. They buy why you do it." ― Simon Sinek

Reach out to Podwrecked:

• Email Us: podwrecked AT GMAIL DOT com
• All our Show Notes: podwrecked.com
• All our Episodes: podwrecked.libsyn.com

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

Episode #010

• We experiment with recording our podcast from a local coffee shop and discover that people like to ask questions when you put microphones on the table.

• We dig into the data within Dan Misener’s article that supports why the podcasting long game strategy is STILL TRUE!

• We explore what behaviors are causing so many podflashes, podfades, and podwrecks.

What did we learn?

• There is no such thing as an overnight podcasting hit.

• Shows that have big audiences tend to do “these things” and how “these things” are all about common sense.

• Podcasters that do not stick with podcasting for at least 2-years do not have hit shows.

• Producing at least 100 episodes is the milestone to becoming a podcaster - you haven’t even begun podcasting until you hit episode 100 (for one podcast or multiple).

• All the things that are hard in podcasting are still hard, but if you overcome them you have a good chance of gaining an audience.

Additional Reading

• Podcast success: a long game

• The Long Game: 5 Secrets to Creating Loyal Brand Podcasts

Quotes

“An overnight success is ten years in the making.”
― Tom Clancy, Dead or Alive

Transcripts

• JSON Transcript

• SRT Transcript

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.