Podwrecked

Episode #020

• We talk about why there is a lot of chaotic movement going on between big podcast networks that some see as a podcasting bubble.

• Only we looked up the definition of “bubble” and disagree.

• We see a trend where when a big podcast network loses star players they start searching to supplement their content losses.

• We explore how the same behavior happens in all other media too: movie studios, TV networks, radio stations, and now podcasting!

• We discuss why networks constantly poach other companies’ star players with better deals and creative opportunities.

• We get into the risks involved with signing on to an unstable network and why you need to be wary of their actual motives and their demands on your content.

What did we learn?

• Big podcast networks are going to be constantly changing, buying new content, and trying to one-up each other.

• When these big podcast networks lose content creators, they will need to fill the void with something new — this could mean you and your show.

• Think of having a big podcast network interested in your contact like being called up in Major League Baseball.

• It’s exciting to have your creation called up from the podcasting “Minor Leagues” to the podcasting “Big Leagues”.

• Having a big podcast network pick your show for “The Big Show” could be the best thing that ever happened to you and your podcast.

• However, a big network could also put restrictions and creative limitations on your podcast.

• If you get the call, you need to be wary of the demands they will have on your content.

Quotes

“Overnight success stories take a long time.”
― Steve Jobs

Additional Reading

• Is the Podcasting Hosting Business Ready for a Shakeup?

• ‘Rollercoaster journey’: Aussie founder sells his podcast business to US company

• The Boom (or Bubble) of Podcasting?

• What Is A Bubble?

• Art19 gets $7.5 million in funding to build out its podcasting platform

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Tell Your Story

Podwrecked is an Oncetold Production. Tell your own story with Oncetold.

Trailer

Podwrecked | Life is too short for bad podcasts!

Howdy!

We are Kyle Bondo and Timothy Kimo Brien, the co-hosts of Podwrecked, where we teach new podcasters how to navigate the ebb and flow of the podcast industry. We are also the co-founders of Gagglepod, a podcast education company that is encouraging a new generation of podcasters to express themselves through podcasting. We want to help streamline the end-to-end podcasting process and make it easier for people to not only start a podcast but keep podcasting. And we’re going to do this by giving new podcasters the essential tools needed to create a successful show. Why? Because life is too short for bad podcasts!™ So please join us on our weekly podcast Podwrecked! For more information about how we’re changing the way new podcasters design their shows, find us at podwrecked.com!

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Tell Your Story

Podwrecked is an Oncetold Production. Tell your own story with Oncetold.

Episode #019

• We celebrate our second year of doing Virginia Podcaster’s Association (VAPODA) meetups at Germanna Community College!

• VAPODA becomes our new platform for teaching podcasting to podcast newbies

• We explore what happens when we looked up a new podcaster’s podcast using PocketCast - We learn that different podcasts can have the same name!

• We throw Friend of the Show Mathew Passy a whole lot of love!

• The Word of the Day is “conversating” (Triple-Word Scrabble Score)

• Introducing “Tim the Podcast Optimizer”

What did we learn?

• Welcome to Podcast Discovery Optimization (PDO)

• This is the “What does my website look like on other browsers?” song.

• Followed by the “What does my website look like on other phones?” It’s the B-side sleeper hit.

• Now, it’s “What does my podcast look like on all apps?”… or even the better question: “IS my podcast in all the apps?”

• You have to look up your podcast because you can’t fix what you don’t know!

• We thought a podcast name needed to be unique. Nope! Turns out you can have the EXACT SAME NAME in Apple Podcasts (iTunes)! We didn’t know that was possible

• We find out that not all podcasting statistics are created equal and not all hosts let you know where your listeners are coming from.

• We know that not all hosts use IAB Standards but when you mix downloads with streaming with listens we can see why newbies get confused

• We learn that Tim has never seen Game of Thrones!

Additional Reading

• Germanna Community College

Podcast Mentions

• Causepods

• Podcast Me Anything

• The Podcast Consultant

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Episode #018

• We translate eight different podcasting languages and try to make them easy for anyone to understand.

• Did we do that?

• You tell us!

What did we learn?

1. DAW or not to DAW?

2. Interview questions that matter

3. The “Pick-Your-Brain over Coffee” free masterclass request

4. The “This show is not for me” 1 Star listener

5. Podcaster jargon (LUFS, Heil PR-40, ID3) questions in Facebook

6. Paid hosting versus Free hosting

7. Hey, Bra! I just uploaded and got 10,000 downloads! Is that normal?

8. It Depends… Length… Format… Gear… There are no right answers, only wrong answers!

Quotes

“Death is only the end if you assume the story is about you.”
― The Nightvale Podcast - #welcometonightvale

Additional Reading

• Adobe Audition

• Hindenburg Journalist

• Audacity

• Squadcast

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Tim and Kyle highlight eight podcasting firsts every podcaster will experience along the road to becoming a podcast lover.

Episode at a Glance:

• Tim and Kyle provide eight very personal lessons learned during their podcasting journeys.

What did we share?

• 1. The first interview forgot to hit record
• 2. The first time you podfaded a podcast
• 3. The first time you take someone's phone and subscribe them to your show
• 4. The first podcasting conference we attended
• 5. The first 5-hour editing session for only 15-minute show removing ums
• 6. The first piece of equipment
• 7. The first time you are interviewed by a podcaster
• 8. The first time you record a question for the School of Podcasting

Additional Reading:

• School of Podcasting
• Podwreckisms
• Podcast Design Collaboration

Industry Predictions:

• Read our growing list of podcast industry predictions for 2020!

Industry Quotes:

• "'OKAY audio does not kill mediocre content, but BAD audio will murder great content every day of the week." ― Steve Stewart, Podcast Editor's Club

Audience Challenge:

• TODO: Way-Back Music
• TODO: Prediction Music

Signal to Podwrecked:

• Email Us: podwrecked AT GMAIL DOT com
• All our Show Notes: podwrecked.com
• All our Episodes: podwrecked.libsyn.com

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

Episode #017

• We highlight eight podcasting lessons learned every podcaster will experience

What did we learn?

1. The first interview where you forgot to hit record

2. The first time you podfaded a podcast

3. The first time you take someone’s phone and subscribe them to your show

4. The first podcasting conference we attended

5. The first 5-hour editing session for only 15-minute show removing ums

6. The first piece of equipment

7. The first time you are interviewed by a podcaster

8. The first time you record a question for the School of Podcasting

Quotes

“OKAY audio does not kill mediocre content, but BAD audio will murder great content every day of the week.”
― Steve Stewart, Podcast Editor’s Club

Transcripts

• JSON Transcript

• SRT Transcript

Additional Reading

• Podcast Editors Club (Facebook Group)

Podcast Mentions

• School of Podcasting

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Episode #016

• We explore the Kidcast podcasting landscape for a growing audience of younger listeners.

• We touch on marketing to children and why it’s Kidcast monetization is a sensitive topic.

• We end by discussing the potential for creating smart kids using podcasting as an educational platform.

What did we learn?

• Both Kyle and Tim agree that there are not enough Kidscasts.

• Kyle talks about how the Kidcasts world is still a Blue Ocean when it comes to your podcast production strategy.

• We discover how many Kidcasts are educational and well-produced to keep children engaged.

• Kyle raves about Gimlet’s Story Pirates and why that show’s format and marketing strategy is something to pay attention to.

• The myth that kids have short attention spans regarding Kidcasts is just that — a myth.

• Sponsors can monetize a Kidcast podcast, but it needs to be monitored by both producers and parents.

• Disney Kidcasts have yet to gain traction but could become a strong competitor in the children podcasting space over the next year.

• Tim points out that your first two (2) listens will be the parents. If it’s good, your next 100 listens could be super loyal kids!

• Kyle and Tim both think that Kidcasts could be one of the genres that is a natural fit for podcasting paywalls (which is something that Disney is already considering).

• Tim sees Disney as the high-quality mark in Kidcasts.

• STEM (Science, Technology, Engineering, and Math) Kidcasts make up the majority of the market for children podcasting right now.

• There are 1.6 million home-schooled students that could benefit from podcast teaching with lesson plans by leveraging STEM Kidcasts.

• We touch briefly on where smart speakers fit into the Kidcast podcast equation.

Quotes

“A podcast aimed at 3-10-year-olds that parents could actually tolerate—if you could do it right—would be an unbelievable hit.”
― Matt Lieber, Gimlet

Additional Reading

• Where Are All the Kidcasts?

• As Marketers Target Younger Consumers, Ethical Issues Arise

• 3 Fundamentals of Ethically Marketing to Kids

• The Podcasts That Will Make Your Kids Smarter

Podcast Mentions

• Kid Friendly Joke Of The Day

• The Alien Adventures of Finn Caspian

• Story Pirates

• Kid Friendly Disney Fun Facts Podcast

Related Episodes

• Ep.006 - Does Your Teacher Have a Podcast? Tim and Kyle talk about the influence that podcasts can and will have on the classroom and why teachers need to embrace educational podcasts.

Support the Show

Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.

We would greatly appreciate it if you could do two things for us:

1. FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!

2. VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!

Thank you for taking the time to listen. You are appreciated!

Start Your Own Podcast

Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Tim and Kyle introduce you to Kidcasts and how producing podcasts for children between 6-12 might be the opportunity you're overlooking.

Episode at a Glance:

• Tim and Kyle explore the Kidcast podcasting landscape for a growing audience of younger listeners.
• We touch on marketing to children and why it's a sensitive topic with regards to Kidcast monetization.
• We end by talking about the potential Kids Education - Smart Kids

What did we learn?

• Both Kyle and Tim agree that there are not enough Kidscasts.
• Kyle talks about how Kidcasts are still a Blue Ocean when it comes to your podcast production strategy.
• We find out how many Kidcasts are educational and well-produced to keep children engaged.
• Kyle raves about Gimlet's Story Pirates and why that show's format and marketing strategy is something to pay attention to.
• The myth that kids have short attention spans when it comes to kidcasts is just that -- a myth.
• Sponsors can monetize a kidcast podcast, but it needs to be monitored by both producers and parents.
• Disney Kidcasts have yet to gain traction but could become a strong competitor in the children podcasting space over the next year.
• Tim points out that your first two (2) listens will be the parents. If it's good? Your next 100 listens will be super loyal kids!
• Kyle and Tim both think that Kidcasts could be one of the genres that is a natural fit for podcasting paywalls (which is something that Disney is already considering).
• Tim sees Disney as the high-quality mark in Kidcasts.
• STEM (Science, Technology, Engineering, and Math) Kidcasts make up the majority of the market for children podcasting right now.
• There are 1.6-million home-schooled students that could benefit from fitting remote teaching into their lesson plans by leveraging STEM Kidcast podcasts.
• We touch briefly on where smart speakers fit into the Kidcast podcast equation.

Additional Reading:

• Where Are All the Kidcasts?
• As Marketers Target Younger Consumers, Ethical Issues Arise
• 3 Fundamentals of Ethically Marketing to Kids
• The Podcasts That Will Make Your Kids Smarter

Industry Predictions:

• Read our growing list of podcast industry predictions for 2020!
• Tim's prediction is that Disney is going to push into kidcast podcasting behind a paywall by 2020.

Industry Quotes:

• "A podcast aimed at 3-10-year-olds that parents could actually tolerate—if you could do it right—would be an unbelievable hit." ― Matt Lieber, Gimlet

Other Podwrecked Episode Mentions:

• Ep.6 - Does Your Teacher Have a Podcast? Tim and Kyle talk about the influence that podcasts can and will have on the classroom and why teachers need to embrace educational podcasts.

Audience Challenge:

• TODO: Way-Back Music
• TODO: Prediction Music

Kidcasts Mentioned in this Episode:

• Kid Friendly Disney Fun Facts Podcast
• Kid Friendly Joke Of The Day
• The Alien Adventures of Finn Caspian
• Story Pirates

Signal to Podwrecked:

• Email Us: podwrecked AT GMAIL DOT com
• All our Show Notes: podwrecked.com
• All our Episodes: podwrecked.libsyn.com

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.

Tim and Kyle explore the thinking behind Luminary's non-Tweet about podcast ads by exposing the realities behind an advertising-based monetization strategy.

Episode at a Glance:

• Tim and Kyle questioning the reasons behind why Luminary tweeted: "Podcasts don’t need ads" and then apologized and deleted the tweet.
• This leads to a conversation that begins with, "Well, is Luminary technically correct? The best kind of correct?"
• We then weigh the pros and cons of having skip buttons in apps and if listeners are actually skipping most podcast ads.
• Tim talks about how a podcast ad led him to buy a new product based on the host's recommendation -- and how it worked out well!

What did we learn?

• Both Kyle and Tim agree that we are not against podcast ads, we just want better ads that take your audience into consideration.
• Practice moderation. Too many ads -- no matter if they are host read or not -- is still too many ads.
• If the advertising message or product matches the host AND the host's audience, then the ad actually works up to 25-percent of the time.
• Host read ads appear to fit the content better because the host can personally connect the ad to the podcast.
• However, automated ad placement is still tone-deaf by creating a jarring listening experience created by poor placement and content alignment (SNL even made fun of this fact).
• The data shows that loyal followers will both trust a sponsor AND buy their product if they advertise with their favorite host.
• Sponsors are still the best way to monetize a podcast, even if you only sponsor yourself.
• Sorry, Luminary. Ads or no ads, paywalls for podcasting are still a bad idea (like we told you back in Episode #3).

Additional Reading:

• The future of the podcast business isn’t advertising or subscriptions. It’s both.
• Podcast Ads Are As Effective As TV Commercials, Study Says
• Podcasting Has An Ad-Skipping Problem, Too
• January Top 15: Skillshare learns podcast advertising
• U.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017, Marking 86% Growth Year-Over-Year, According to IAB & PwC Research
• The #2 radio advertiser is also the #2 podcast advertiser

Industry Predictions:

• Read our growing list of podcast industry predictions for 2020!

Industry Quotes:

• "The #2 radio advertiser in 2017 is now also the #2 podcast advertiser, according to data from Magellan’s podcast ad report for January. Magellan details all 110 ads the company found in the US top 2,000 Apple Podcasts trending chart. The top three: #3 Indeed, #2 Geico, and #1 ZipRecruiter. While this does show that US radio’s $15.9bn annual revenue is beginning to come to podcasting (which stands at a more meager $314m), none of radio’s other big advertisers are yet visible in the podcast top 15."
  ― Podnews.net
  
• [A Sponsor] HAS to fit my audience. [That's why I charge $90 an episode]. How did I come up with this? I felt $50 wasn't work the extra effort and paperwork involved. $70 didn't seem enough as I have a niche audience. $120 I was worried that they may not get their money back. I settled at $90. I'm thinking in the future I might charge $100 as I can do that and still sleep, and look at myself in the mirror"
  ― Dave Jackson, School of Podcasting

Signal to Podwrecked:

• Email Us: podwrecked AT GMAIL DOT com
• All our Show Notes: podwrecked.com
• All our Episodes: podwrecked.libsyn.com

Podwrecked is a Gagglepod production. Learn more at gagglepod.com.