Terry’s, from Evolutionary Healer, Elevator Pitch started off a tad long. It could have been the podcast setting but I’m fairly sure he wouldn’t have introduced himself in that way if we were meeting at a networking meeting. The length of your pitch is almost as important as what you’re saying. I’ve written a book about... continue reading »

I love my friend Veronica because she got me into volunteering at a men’s prison. She told me all about how much she gets out of teaching in that environment and how knowledge-hungry her students are in that setting. Having volunteered to teach a course called “Be Your Own Boss” in the same correctional facility... continue reading »

Leslie works in the very competitive world of promotional products. When I spoke at their industry conference a few years back, the singular complaint from my audience was that they were embarrassed to say that they worked in the promotional products industry. Can you believe that? Sadly, there are many such industries that turn prospects... continue reading »

I loved this episode of Polish My Pitch with Diana because we got to talk about the hairy, ugly problem of niching based on cost savings. I’m a little bit against positioning a business (and therefore their Elevator Pitch) on cost savings for several reasons. The biggest one being that it’s not sustainable. As in... continue reading »

Ellie (Elvan) was my first friend in Toronto. Since then she has become one of the hottest, busiest realtors in the Turkish community. As I was expecting, Ellie’s initial elevator pitch was talking about her list of different target groups and her list of different services. Then she added personal details about her years of... continue reading »

Daniel is a very successful, sharp cookie already. I’ve respected and admired his growth for years. But even he appreciated a fresh perspective on his Elevator Pitch. His go-to pitch was around helping CEOs scale their business. I tried to force his hand to niche down into what kind of CEOs but he wasn’t buying... continue reading »

Dr. Mandeep, a chiropractor (DC) and functional medicine specialist by training had had huge success in her multitude of businesses for decades. Yet when we talked about who she could target as an industry or a self-gathered group of people, she literally said “I’d never thought of it that way”. Clearly, she never needed a... continue reading »

I loved how good a student Natalee was. She had carefully watched my previous podcasts and had changed her pitch accordingly, choosing specific target groups that self-gathered and a pain point that they had in common. She thought that the inability to order small print runs of stickers was the biggest problem that she solved... continue reading »

Aviva’s in one of those Elevator-Pitch-phobic-professions. The ones that send people fleeing in the other direction if the pitch isn’t delivered right. The reason is that there simply is a glut of insurance advisors in the market and none of them are differentiated. Worse yet, their industry trainers and coaches are teaching them things like... continue reading »

Elaine actually started the ball rolling on us hiring a gaming addiction therapist for my 10-year-old, so I wanted to get her Pitch right. I spent the majority of the time with Elaine trying to understand the most likely pain scenario for a family facing this kind of addiction. As with all other guests, Elaine’s... continue reading »