The number lesson that this Polish My Pitch episode demonstrates is that your pitch should always always always be about them and not you. Yeah, I know Simon Sinek says that you should tell your ‘why’ story and I agree with him in certain contexts, but it should not be your opener. When Niki started... continue reading »

Lyne’s positive energy was infectious! She already had the pain part of her elevator pitch down pat. She knew exactly how the problem she solved manifested in companies. What was missing, was to focus her into a specific industry and to add the ultimate cost of that pain into her pitch. Often, what lends dimension... continue reading »

Dale is in an industry where she can help a lot of people with a lot of legal pain. However, her elevator pitch was still not as sticky as it could be. I mean, I have been meeting Legal Shield reps in both the US and Canada for years and they all have the exact... continue reading »

By virtue of being a dear friend, of course I had already Polished Sacha’s Pitch. Just like he had redone my entire website with an amazing custom design! In the podcast, Sacha talks about what his pitch was before we switched it up. He also talks about how uncomfortable it is to change what you’re... continue reading »

In his initial elevator pitch, Peter called himself a video story-teller. He then very kindly went on to educate me (his pretend prospect) about their pain. This is a tough haul because you should never have to talk someone into needing you. Instead, I’d rather your target prospects were already tearing their hair out and... continue reading »

Carol is truly one of the bravest women I know so it was really great to help her hone her Pitch. As I watch these videos for a second time to write these blurbs though, I can see that I’ve skipped some stuff in the moment. Like how Carol was telling me that she’d like... continue reading »

Hailey’s main differentiator in her eyes was the fact that she offered her clients 3 services in one stop. Instead, I took her into the complete opposite direction by getting her to focus on just one thing that she did. When we tell a prospect that we are experts in more than just one thing,... continue reading »

Ipek is a friend and also happens to have the same name as my beloved sister so it was so much fun Polishing her Pitch. Being a keen businesswoman, she knew her stuff cold. She knew who her target was and the features of the product that she’s selling. However, what she was having more... continue reading »

Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist niching her down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a living but how would she network with... continue reading »

Rochelle started off talking about an age group as a target and a generic pain point that she helps them with. The first problem is that people don’t gather by their age. I recently went to an ABBA/Queen Video Halloween party and the number of 20-year-olds singing “I Do I Do I Do” seriously raised... continue reading »