In this episode, Allie and David walk us through how Political Traction determines the top issues for the show every week.
Allie also interviews Navigator’s research lead, Chris Kelly, to discuss the methodology and how it compares to traditional research methods.
To make sure our methodology is crystal-clear, we’ve provided a detailed breakdown of our process below.
Measuring the top issues in Ottawa:
To determine the top political issues that political leaders, pundits, and media are discussing in Ottawa every week, we track Question Period, political broadcasting, and political columnists.
Question Period:
To calculate the top issues from Question Period, we assign points based on who answers the question on each issue. We assign more points to the issue if the Prime Minister answers a question than a Minister, and if a Minister answers a question on an issue, we assign more points than other members of parliamentary. We weight the answers this way, because, for the most part, it’s soundbites of the Prime Minister and his Cabinet from Question Period that get airtime on political broadcasts and nightly newscasts.
We break down the points like this:
Position
Points per answer
Prime Minister
5
Minister
3
MP
1
In practice it works like this: let’s say that the Energy East Pipeline was discussed during Question Period. If the Prime Minister answered one question on the issue and a Minister answered one question on the same issue, we would allocate 8 points to the issue.
Issue
Answer
Points
Energy East pipeline
Prime Minister
5
Energy East pipeline
Minister
3
Total
8
Political Broadcasting:
Measuring the top issues from political broadcasting is very straightforward. For every minute an issue is discussed, we assign it one point.
If we use our example of the Energy East Pipeline again, it looks like this:
Issue
Broadcasting minutes
Points
Energy East pipeline
24
24
Political Columns:
To measure the top issues from political columns, we track a number of political columnists and assign one point for every article that is written on a given issue.
Issue
Number of columns
Points
Energy East pipeline
3
3
If we apply this system to multiple issues, it looks like this:
Question Period:
Issue
Answer
Points
Energy East pipeline
Prime Minister
5
Energy East pipeline
Minister
3
Canadian action against ISIS
Prime Minister
5
Government deficit
Minister
3
Trans Pacific Partnership
Minister
3
Electoral reform
MP
1
Broadcast:
Issue
Broadcast Minutes
Points
Energy East pipeline
24
24
Government deficit
22
22
Canadian action against ISIS
20
20
Electoral reform
15
15
Trans Pacific Partnership
10
10
Political columns: