Most food and agribusinesses struggle with rising costs, complex regulations, and access to global markets — but what if you could turn waste into value and boost export success? In this episode, Patrick speaks with Jason Curone, owner and general manager of Yarrow Valley Hilltop, about building a thriving food business in Australia’s Yarra Valley.
Jason shares how his family business grew from strawberry farming into a value-added manufacturer producing jams, juices, sauces, and frozen foods for markets in over 18 countries. He also opens up about the real challenges behind growth: rising input costs, freight pressures, labour shortages, tariffs, and the need for smarter government support.
This conversation explores how food manufacturers can stay competitive, build strong overseas partnerships, and create more resilient supply chains while turning surplus produce into high-value products. It’s a practical and timely look at the future of food, agriculture, and export growth in Australia.
Guest: Jason Curone, General Manager and Owner of Yarrow Valley Hilltop
Why this works: It leads with a strong problem-and-solution hook, then quickly reinforces credibility through specific business wins and industry challenges, which keeps viewers interested and encourages clicks.
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