Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a system. Say goodbye to chaos and hello to sustainable lead generation.

SOAR™ is a system that will help you understand, unlock and unleash. We'll lay the framework, map out a strategy and develop the marketing actions needed to execute that strategy, ultimately creating your unique flight plan. 

Have we piqued your interest? Book a consultation.

Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”

Zach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. Join Priscilla and Zach on this episode of Ponderings from the Perch as they discuss the value of a well-thought-out brand strategy, thriving in a competitive space and so much more.

Collaboration is truly meaningful when the system is intended for people to collaborate. We should be putting pressure on systems, not on people. Ashley Le Blanc joins Priscilla McKinney for a critical and potentially business-altering discussion regarding the benefits of a content marketing system. Utilizing a CMS provides you with a space to implement permissions and adjust access based on each user and assure your branding is consistent across emails, blogs, webpages and more. Ultimately, a CMS allows your team to collaborate in an efficient way. Learn more in this episode of Ponderings from the Perch.

Raj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platform. Join Raj and Priscilla for an invaluable conversation on the ever-shifting landscape of market research and insights. BONUS: Methodify has been acquired by the Schlesinger Group — get the insider details now.

Why are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're here to help you make sure you get the results you want and more from those marketing emails.

Join Priscilla McKinney and Ashley Le Blanc, sexy, sickly voices and all, to discuss ways to make your website better than great.

Working on your website can be a slow and steady process. It is important to remember not to change everything all at once, all the time, but to troubleshoot what might be working and what isn’t in a methodical manner.

Priscilla and Ashley urge you to ask these questions: Is my website relevant? is it optimized? is it easily navigable?

This episode of Ponderings from the Perch will assist you in getting your website in tip-top shape.

In this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago. 

Listen in to an amazing Q&A panel on all things Marketing with:

Priscilla McKinney, host and CEO of Little Bird Marketing 

Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios

Jamin Brazil, Host of Happy Market Research Podcast

Emily Soccorsy, CEO and Co-Founder of Root + River

Enjoy!

InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experience under her belt. Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Tune in for a chat between fellow female leaders and Girl Bosses in this episode of Ponderings from the Perch.