Struggling to get results with Facebook ads? You’re not alone, most pool builders waste money on ads that fall flat. In this video, we break down the 3 critical parts of a successful ad:

- A powerful hook to stop the scroll

- A story that speaks to your ideal customer’s problems

- A clear next step that doesn’t scare them off

Plus, we explain why video always beats pictures, especially when you're selling a high-ticket service like pool construction.

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=rHEyG4nA9eE&list=RDrHEyG4nA9eE&start_radio=1

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#PoolContractorMarketing #FacebookAdsTips #VideoMarketing #LeadGeneration #StorytellingStrategy

If you're running Facebook ads for your pool business, listen up, Facebook just added two default settings that could completely wreck your targeting.

In this video, we break down how automatic ad translation and expanded audience targeting can drain your budget and bring in leads that make zero sense. If you're not turning these off, you’re likely getting messages in other languages or from outside your service area.

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @shushubobo - Magnetic

Link - https://www.youtube.com/watch?v=KYi11ABJ2HU&list=RDKYi11ABJ2HU&start_radio=1

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#PoolContractor #FacebookAdsTips #AdSettingsUpdate #PoolBuilderMarketing #LeadQualityMatters

Facebook ads aren’t like Google ads, and if you treat them the same, you’ll waste your money. Pool contractors need a new mindset to win on Facebook: one that’s built on storytelling, trust-building, and strategic follow-up.In this video, we break down a proven Facebook ad framework for pool builders that actually generates leads. From calling out the pain to selling the dream and retargeting with trust, this strategy will help you lower cost per lead and close more deals.📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @SuperLofiWorld Link - https://www.youtube.com/watch?v=pxPWEudVo3M&list=RDpxPWEudVo3M&start_radio=1-------------------------------------#PoolContractor #FacebookAdsStrategy #LeadGenerationTips #PoolBuilderMarketing

If the only thing you’re showing is the final pool, you’re blending in with everyone else. What makes you different isn’t the water... it’s the story.

In this video, we break down why storytelling is the secret weapon for pool contractors. Document the process, show your challenges, and let customers follow the journey. That’s what builds trust, creates connection, and makes people remember you over the next guy.

📲 Want help creating content that tells your story and attracts real leads? Join our marketing secrets group: https://www.facebook.com/share/g/195zL5t4YR/

#PoolContractor #StoryBasedMarketing #PoolBuilderContent #BehindTheBuild #ContentThatConverts

Pool contractors, your SEO might be solid and your ads might be running, but if your content sucks, none of it matters. Social media isn’t about promotion... it’s about distraction. If your posts don’t entertain, engage, or educate, people scroll right past.In this video, we share insights from a real strategy call with a contractor and break down how content that feels human (funny, interesting, behind-the-scenes, or relatable) will outperform polished promos every time. Want better leads? Be more real.📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=L_T0zQbfeWA-------------------------------------

If your pool or pond business isn’t doing $1M+ yet, pouring money into ads without a strategy is a mistake. It all starts with reputation, relationships, and value, then you optimize from there.In this video, we share our full ad strategy: build trust first, test multiple ad sets, and use creative lead magnets that actually make people respond. Forget the generic “get a free estimate”, what your audience really wants is value, relevance, and a reason to click.📲 Want to see what a real lead-gen system looks like? DM us at AquaLeads and we’ll show you how it works.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=b6qA_JxTAnw&list=RDb6qA_JxTAnw&start_radio=1-------------------------------------

Pool contractors, wondering whether you should be running Facebook or Google ads? Here’s the truth: both work, but only if you know what you’re doing.In this video, we compare the pros and cons of each platform. Facebook can deliver insane ROI when done right, we’ve taken cost per lead from $980 down to $10 with the right strategy. But if you're just starting out and need something simple and reliable, Google Ads might be your best first step.📲 Want help building a custom ad strategy that gets real results? DM us at AquaLeads.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by Labile Music - Chill Beats MusicLink - https://www.youtube.com/watch?v=wlZOVlRPfm8&list=RDwlZOVlRPfm8&start_radio=1-------------------------------------

The way people search is shifting fast, and if you’re still relying on old-school marketing tactics, you’re falling behind. AI tools like ChatGPT are replacing traditional Google searches, and your content is now your best shot at standing out.In this video, we break down why pool contractors need to adopt a content-first strategy, express bold opinions, and show up everywhere. It’s not about going viral, it’s about being visible and trusted across every platform your clients use.📲 Want to future-proof your pool business with video content that stands out? DM us at AquaLeads.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for weekly tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=APKomDnamqE&list=RDAPKomDnamqE&start_radio=1-------------------------------------

SEO is changing fast, and pool contractors who keep doing things the old way are getting left behind. With tools like ChatGPT reshaping how people search for answers, traditional keyword stuffing doesn’t cut it anymore.This video breaks down why Search Content Optimization (SCO) is the new game. It’s all about real, authentic video content that connects with homeowners and answers the questions they’re already asking. If your content isn’t showing your face, building trust, or giving value, you’re invisible.📲 Want help building consistent, engaging video content for your pool business? Let AquaLeads make it happen.#PoolContractor #MarketingTips2025 #VideoMarketing #SearchContentOptimization #PoolBuilderMarketing💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for weekly tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=APKomDnamqE&list=RDAPKomDnamqE&start_radio=1-------------------------------------

Most ad budgets get burned not because Facebook ads don’t work, but because people don’t test. I’ve seen marketers sink thousands into a single creative, hoping it lands, without ever testing alternatives. That’s a gamble, not a strategy. Split testing isn’t optional if you care about performance. It’s how you figure out what actually drives leads, not what you think will.The key metric I track obsessively is cost per lead (CPL). It’s the clearest signal of whether an ad is working or not. If it starts creeping up, chances are your content’s gone stale. Audiences tune out fast, especially when they see the same message over and over. That’s why I’m always introducing new copy, headlines, and visuals, even while keeping the winners running. It’s the only way to stay ahead.Most agencies still run the same five ads for months with no changes, and it shows. Good ads die quickly without attention. If you’re not checking performance regularly and testing new angles, you’re not optimizing, you’re just guessing. Don’t be that agency. Don’t be that brand.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for weekly tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=APKomDnamqE&list=RDAPKomDnamqE&start_radio=1-------------------------------------