Poole Communications' Marketing Minute

Who are your competitors and allies? What are they doing that is successful and how can you do it even better. 

Your customer needs to hear from you in a variety of ways. What is the best media mix for your company? Here are a few ideas.

Tips on the best way to use social media advertising to promote your business. Take advantage of these strategies. 

Repeat the name of your business and your message frequently for the greatest impact. Don't get lost in this media saturated world. 

With a salute to Seth Godin - What is your "Purple Cow"? What makes your company stand out from the crowd? Here are some ideas to consider.

Don't let one bad employee spoil your company's reputation. Hire slow and fire fast and only keep the very best people. 

Sometimes dress can get a little too casual. Take pride in your appearance and the appearance of your employees to give the very best impression.

Results are what your customer is looking for. Consider final results whenever you start a marketing campaign and then track those results.

Print advertising just isn't working anymore, it's time to go digital and here are some tips to get the most from your digital advertising.

This growing social media platform can help launch your business and reach an entirely new audience in a powerful, visual way.