Poole Communications' Marketing Minute

Results are what your customer is looking for. Consider final results whenever you start a marketing campaign and then track those results.

Sometimes dress can get a little too casual. Take pride in your appearance and the appearance of your employees to give the very best impression.

Don't let one bad employee spoil your company's reputation. Hire slow and fire fast and only keep the very best people. 

With a salute to Seth Godin - What is your "Purple Cow"? What makes your company stand out from the crowd? Here are some ideas to consider.

Repeat the name of your business and your message frequently for the greatest impact. Don't get lost in this media saturated world. 

Tips on the best way to use social media advertising to promote your business. Take advantage of these strategies. 

Your customer needs to hear from you in a variety of ways. What is the best media mix for your company? Here are a few ideas.

Who are your competitors and allies? What are they doing that is successful and how can you do it even better. 

Are you marketing from your customers' view or from your own? Always market from your customers view for greater success.

Use blank space to your advantage in all of your marketing materials. Inform, don't overwhelm your customer.