Facts can be accurate. The data can be compelling. The presentation can be polished. And your audience can still leave wondering: What does this mean, and what should we do next?
That is the challenge at the center of the newest episode of PoolSide. Host Michelle Bechamps is joined by Jeff Bloomfield, founder of Braintrust, author, and former biotechnology executive, for a conversation about storytelling as a serious leadership and trust-building skill.
They explore how pooling professionals can:
- Communicate complex and technical information more clearly
- Simplify the message without simplifying the issue
- Help audiences understand not only the facts, but why those facts matter
- Make the sometimes invisible value of pooling more visible
Jeff also shares insights from his GEM Summit presentation with fourteen-time, number-one hit singer/songwriter Jimmy Yeary, combining neuroscience and songwriting to reveal why some messages are understood, remembered, and trusted while others are quickly forgotten.
Before your next important conversation with members or your board, do not ask only: What information do I need to share? Also ask: What story will help people see the meaning behind it?