On this Pursuit of Profit (POP) Pulse, Cliff takes on the collapse of Orangetheory Fitness and why the entire boutique fitness category is under serious pressure. From oversaturation and stagnant workouts to GLP-1 weight loss drugs and shifting consumer behavior, this episode explains what went wrong and what franchise investors must understand before making a costly mistake. This is a must listen(watch)...

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⁠⁠Beyond The Brand⁠⁠ book by Cliff Nonnenmacher & Justin Guevara

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.