If you've ever wondered how event creatives scale from working out of a garage to designing for Coachella, Capital One, and CoverGirl… this episode is your blueprint.

In this episode of Pop-Up to Powerhouse, I'm sitting down with the founder of Dang! Fine, the funky, colorful, custom event rental brand that took Arizona by storm and now travels the country building for major brands. From starting with just four farm tables and a bar, to owning a 10,000+ square foot warehouse with a full team of 11 employees, Matiana Gregory has built something most event creatives only dream about.

We're getting into the real behind-the-scenes — how she priced like LA the moment she landed in Arizona, why her brand name became her biggest competitive advantage, and the $94,000 Jeep Wrangler event that pivoted her entire business toward corporate.

Inside this episode, you'll learn:

• Why pricing yourself like you already have employees is the move from day one
• The branding mistakes that quietly tank event businesses (and how to avoid them)
• How to build a team that actually stays — commission structures, bonuses, and culture
• Why partnerships rarely work and what to do instead
• The systems behind running 16 events a week without losing your mind
• How saving profit (not spending it on tax write-offs) lets you buy buildings and scale
• Why last year's "enjoy" goal made her more money than any hustle year ever did

If you're tired of grinding without a plan and you're ready to build an event business with real systems, real margins, and real longevity, this conversation will shift how you think about growth.

Connect with Matiana Gregory:

Instagram: https://www.instagram.com/matiana.dangfine/

Website: https://dangfinerentals.com

Course: https://dangfine.thrivecart.com/making-it-dang-fine

Jamie Taylor on Instagram: ⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠

Charge Your Worth Free Guide: ⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠

Luxury Balloon Academy:⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠

Subscribe, review and follow the podcast on your favourite platforms

⁠⁠⁠⁠Youtube⁠⁠⁠⁠ - ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ - ⁠⁠⁠⁠Apple

If your balloon business is stuck in low-paying jobs… this episode will show you exactly why.

In this episode of Popup to Powerhouse, we’re breaking down the 3 biggest mistakes that keep balloon artists and event creatives undercharging, overworking, and struggling to attract high-end clients.

From marketing like a hobbyist to pricing out of fear and blending in with everyone else, these are the patterns that quietly hold your business back.

But the good news? They’re fixable.

Inside this episode, you’ll learn:

• Why your marketing isn’t converting (and how to fix it)
• How underpricing is attracting the wrong clients
• What actually makes clients see you as “luxury”
• Why a signature style is key to standing out
• The exact shifts that help you attract higher-paying jobs

If you’re ready to stop playing small and start building a profitable, high-end balloon or event business, this episode is your roadmap.

Links:

Jamie Taylor on Instagram: ⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠

Charge Your Worth Free Guide: ⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠

Luxury Balloon Academy:⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠

Subscribe, review and follow the podcast on your favourite platforms

⁠⁠⁠Youtube⁠⁠⁠ - ⁠⁠⁠Spotify⁠⁠⁠ - ⁠⁠⁠Apple

In this episode of Pop-Up to Powerhouse, I share the real story behind building a thriving event business, from a single balloon garland to a sought-after luxury brand.

What started as an experiment quickly turned into a booming opportunity… but not without mistakes, underpricing, and figuring things out the hard way.

In this episode, I pull back the curtain on what it actually takes to grow in the event industry, and how to position yourself to attract higher-end clients.

You’ll learn:

• How I accidentally discovered my niche (and why that matters)
• The biggest mistake beginners make when starting out
• What actually makes a “luxury” balloon installation
• How underpricing is holding your business back
• The strategy that helped me attract consistent, high-quality clients
• 5 key lessons from 9 years in the industry

If you’re an event creative, balloon artist, or service-based entrepreneur trying to grow your brand and book better clients, this episode is your starting point.

🎯 Coming next: Why You’re Stuck in Low-Paying Balloon Jobs (And How to Fix It)

Links:

Jamie Taylor on Instagram: ⁠⁠instagram.com/jamietaylorcreates/⁠⁠

Charge Your Worth Free Guide: ⁠⁠thejamietaylor.com/freeguide⁠⁠

Luxury Balloon Academy:⁠⁠ luxuryballoonacademy.com⁠⁠

Subscribe, review and follow the podcast on your favourite platforms

⁠⁠Youtube⁠⁠ - ⁠⁠Spotify⁠⁠ - ⁠⁠Apple

This episode wasn’t the one I planned to originally release… but it’s the one that mattered most.

After a sudden family emergency that pulled me away from my business for 19 days, I was forced to confront something every entrepreneur fears:

What happens when you’re not there?

What I discovered changed everything.

In this episode, I share the real lessons behind leadership, delegation, and identity—and how building a business that depends entirely on you might be the very thing holding you back.

This isn’t just about business. It’s about perspective, priorities, and building something that supports your life—not consumes it.

You’ll learn:

• What actually happens when you step away from your business
• Why most entrepreneurs hold on too tightly (and how to let go)
• The systems and structure that allowed my business to keep running
• How to build a brand that doesn’t rely on you being everywhere
• The difference between busyness and true value
• Why timing, resistance, and readiness matter more than forcing growth

If you’ve ever felt like your business can’t function without you… this episode will shift how you see everything.

Links:

Jamie Taylor on Instagram: ⁠instagram.com/jamietaylorcreates/⁠

Charge Your Worth Free Guide: ⁠thejamietaylor.com/freeguide⁠

Luxury Balloon Academy:⁠ luxuryballoonacademy.com⁠

Subscribe, review and follow the podcast on your favourite platforms

⁠Youtube⁠ - ⁠Spotify⁠ - ⁠Apple

Pop-Up to Powerhouse pulls back the curtain on the highs and lows of building a creative business in the luxury event world. Through raw solo episodes, tactical training, and inspiring guest interviews, Jamie shares the exact steps, lessons, and mindset shifts needed to grow from “just starting out” to thriving in a premium market. This is where creative vision meets business strategy and where artists become CEOs.

Pop-Up to Powerhouse is for event creatives who are tired of undercharging, overworking, and being overlooked. It’s where you’ll learn how to:

• Attract high-paying clients who value your artistry.
• Price installs confidently (and stop saying “yes” to jobs that drain you).
• Design scroll-stopping work that sets you apart in your market.
• Build a brand that books itself, so you can focus on creating, not chasing.

Links:

Jamie Taylor on Instagram: instagram.com/jamietaylorcreates/

Charge Your Worth Free Guide: *coming soon*

Luxury Balloon Academy: *coming soon*

Subscribe, review and follow the podcast on your favourite platforms

Youtube - Spotify - Apple