Pop-Up to Powerhouse with Jamie Taylor

Pop-Up to Powerhouse with Jamie Taylor

By Jamie Taylor

Pop-up-to-Powerhouse pulls back the curtain on the highs and lows of building a creative business in the luxury event world. Through raw solo episodes, tactical training, and inspiring guest inte... more
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Best of Pop-Up to Powerhouse with Jamie Taylor

The most played episodes among Podcast App listeners.

  1. Number 1: Ep. 19: From Winging It to Systems: Building SOPs Without Losing Your Standard

    This week's episode started with a DM. A listener wrote in and said what so many of us are thinking: "I just winged it. I don't have SOPs. I'm still working so much in the business versus on it, and I've never owned a business before or dreamed it would get to this stage." Jamie knew immediately this needed its own episode, because almost every founder hits this exact wall. You start something you love, it takes off, and suddenly you're managing people, building systems, and delegating pieces of a business that used to live entirely in your head. In this episode, Jamie breaks down why winging it isn't actually the problem (staying in winging-it mode after you've outgrown it is), how she built her project management system from Trello to ClickUp, what SOPs really look like day to day (hint: no binder required), the two bad extremes of delegation and how to avoid both, why the 80-20 rule changed how she manages people, how to hire for attitude over experience, and the mindset shift that finally got her out of guilt every time she stepped back from the hands-on work.The listener DM that started it all: why "I'm still winging it" is more common than you thinkWinging it isn't the problem: staying there after you've outgrown it isFrom Trello to ClickUp: building a project management system that doesn't live in your brainWhat SOPs actually are: no binder, no jargon, just documenting the processThe Google review checklist trick: a simple SOP that quietly built their online reputationLoom for proposals and training: how video replaced hours of verbal explainingThe goal isn't a perfect SOP: it's that someone can do the thing without you standing next to themTwo bad extremes of delegation: "nobody can do it like me" versus "just figure it out"The 80-20 rule: the mindset shift that changed how Jamie manages peopleHire for attitude, not experience: you can teach almost everything elseEmployees are not your best friends: and why that's okayThe guilt of stepping back: from blowing up balloons to running the businessJob descriptions and responsibility lines: the clarity tool that made delegation easierWorking in the business vs. on the business: what your job actually becomes as you scaleThe financial leak story: how Jamie caught bots quietly inflating her Klaviyo billThree questions to ask yourself: to figure out what only you should be doingWhat do I do that only I should or want to do?What is something I absolutely hate doing that somebody else could own?What part of my systems is still living only in my head?Trello: free project management tool, great starting point, limited on task assignmentClickUp: free project management system Jamie's team uses now, with task assignment, due dates, priority flags, checklist templates, and a board view for tracking client statusLoom: for sending design proposals and building employee training videosKlaviyo: Jamie's email platform, and the surprise lesson in checking your subscriptions regularlyGet the free guide: Charge Your Worth → thejamietaylor.com/freeguideJoin the waitlist: Luxury Balloon AcademyFollow along: @jamietaylorcreatesSubscribe and leave a review wherever you listen

    38min
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  2. Number 2: #18: The Brand Rules and AI Rules You Need to Break with Hey Bex Creative House

    If your brand feels like it's blending in with every other business in your industry, this episode is your permission slip to stop playing safe. This week on Pop Up to Powerhouse, Jamie sits down with Bex LaFranchi from Hey Bex Creative House: brand strategist, AI expert, and self-proclaimed fairy grandmother to feral founders. Bex builds founder-led brands for creatives, disruptors, and "dirty little fun havers," and this conversation cracks open why so many small businesses look and sound identical, why beige and minimalism aren't the same as luxury, and how to build a brand that actually filters in your dream clients (and filters out everyone else). If you've ever caught yourself trying to appeal to everyone, copying another brand's template because it looked "safe," or wondering why your business feels like it has no energy — this episode is the wake-up call. Inside this episode, you'll hear:Why most brands go through an identity crisis at year three (and what to do when it happens)The six components Bex uses to build every brand: vibe, values, viewpoint, vision, voice, and visualsWhy "different is better than better" is the only rule you actually needThe Google exercise that will show you exactly what NOT to do in your industryHow to know if you actually have taste (and why AI slop is teaching us the difference)The 4-tier client framework: ideal audience, dream client, dreamiest client, and repel archetypesWhy "just because you can help them doesn't mean you should"The uncomfortable truth about how working with the wrong clients ruins the work you do for the right onesWhy AI is flattening brand voices and the one word you should stop using in your promptsHow to use AI upstream (brainstorming and clarity) instead of downstream (writing your captions)The tools Bex recommends for training AI on your actual voice (Granola, Whisperflow)Why founder-led brands are the ones sticking in 2026The "feral founder" mindset and why unpolished energy beats perfection every timeWhat Gen Z is teaching us about visibility and letting go of the polished aestheticThe brand rule to break: chasing best, chasing better, and people-pleasing Bex also gives a straight-talk take on imposter syndrome (spoiler: she doesn't believe in it), and Jamie shares her own recent shift from hiding behind her products to putting herself in front of the camera for the podcast. Follow Bex at @heybex.creativehouse and @bex.thebrand on Instagram, or visit heybex.com to see her full services and semi-custom brand kits. Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Email List: ⁠⁠⁠⁠thejamietaylor.com/email⁠⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠

    1h
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  3. Number 3: #17 You Don't Need One Niche. You Need One Reason People Remember You.

    She breaks down the real research behind why niching works (processing fluency and the mere exposure effect, not just vibes), tells the story of pitching her gift box company at Starbucks headquarters with a one-line “Hello Fresh, but for gift boxes” comparison, and walks through the Seattle Symphony installation that forced her to solve a problem she'd never faced — a ceiling that didn't exist. If you've ever felt like you have to pick one tiny lane forever or you're doing it wrong, this episode reframes what niching actually means. Inside this episode, you'll learn:Why Jamie has refused to niche her personal brand right now — and why that's a different decision than niching a businessThe real difference between letting people know you and asking them to hire youWhat Jamie learned comparing her business to Carolina Gomez's — same corporate market, opposite strategies, both profitableThe Howard Schultz “one cup at a time” lesson that shaped how Confete Balloons was builtWhy Jamie never posted balloon columns on her own Instagram — even though she did plenty of themThe Seattle Symphony install with no ceiling, and the design problem that came with itThe science behind niching: processing fluency and the mere exposure effect, explained without the lectureThe “Hello Fresh, but for gift boxes” pitch that got Confete Party Box instantly understood at Starbucks headquartersWhy a scattered professional identity reads as less capable, even when it isn'tThe 4-question audit Jamie uses to find a niche by reviewing her last 10 jobsHow to build a portfolio that only attracts the work you actually wantWhy niching down doesn't mean picking one thing forever — it means giving people a starting pointJamie also opens up about the tension between wanting freedom in her personal brand and knowing niching built every other business she owns — and why she's letting that stay unresolved for now instead of forcing an answer. If you haven't listened to Episode 16 with Carolina Gomez of Grow My Balloon Biz, start there — this episode builds directly on that conversation. And once you're done, send Jamie a message and finish the sentence: “Call me when you need ___.” Jamie Taylor Creates on instagram https://www.instagram.com/jamietaylorcreates/Get your free guide: https://thejamietaylor.com/freeguideJoin the email list: https://thejamietaylor.com/emailSubscribe, review and follow the podcast on your favourite platforms:⁠Youtube⁠ - ⁠Spotify⁠ - Apple

    30min
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  4. Number 4: #16: The Corporate Client Playbook Every Event Creative Needs with Carolina Gomez from Balloon Element

    If you've been waiting for corporate clients to magically find you, this episode is the wake-up call. This week on Pop Up to Powerhouse, Jamie sits down with Carolina, founder of Balloon Element and Grow My Balloon Biz, for a masterclass in landing corporate clients from someone who did it fast going from a laid-off corporate employee to hitting six figures in her first full year of business by targeting corporate exclusively. Whether you're a balloon artist, event designer, florist, planner, or any creative service provider, the systems Carolina shares in this conversation are the exact frameworks she uses to sign five-figure jobs on repeat and teach other business owners to do the same. Inside this episode, you'll learn:The podcast moment that made Carolina decide, in one day, to only work with corporate clientsThe door-to-door school visit that turned into her first $1,500 contract (and gave her the belief she needed)Why corporate clients aren't price sensitive — and what they actually care about insteadThe simple 6-line intro email template Carolina used to build her whole business (she reads it verbatim in the episode)The Flodesk follow-up system that booked her an $8K job after eight months of no repliesThe $4K referral she got from a client who never once replied to an emailWhy "simple scales" is the mantra that keeps her business growingThe mindset shift around COIs, insurance, and "professional" fears that keep new artists stuckHow to use LinkedIn and ChatGPT to build a corporate leads list in under an hourThe "your money needs to know where it's going" reframe applied to rush fees and pricingWhy competition doesn't exist (and why two vendors can book the same event)The $12K fireworks reframe every underpriced creative needs to hearRapid-fire myth or fact: portfolios, followers, negotiation, referrals, and moreJamie also shares her own recent story of finally charging a rush fee (with her team member calling her out for not walking her own talk), and the two founders unpack why even seasoned business owners still wrestle with pricing anxiety. If you've been playing small with your reach, waiting for the algorithm to hand you clients, or telling yourself the market is "too saturated" — this episode is your permission slip to start emailing, following up, and charging what your work is actually worth. Follow Carolina at @balloonelement and @growmyballoonbiz on Instagram or her Website: https://www.balloonelement.com/ Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Email List: ⁠⁠⁠thejamietaylor.com/email⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠

    1h 12min
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  5. Number 5: #4: From 4 Farm Tables to a Coachella Powerhouse: Matiana Gregory is Building Dang! Fine

    If you've ever wondered how event creatives scale from working out of a garage to designing for Coachella, Capital One, and CoverGirl… this episode is your blueprint. In this episode of Pop-Up to Powerhouse, I'm sitting down with the founder of Dang! Fine, the funky, colorful, custom event rental brand that took Arizona by storm and now travels the country building for major brands. From starting with just four farm tables and a bar, to owning a 10,000+ square foot warehouse with a full team of 11 employees, Matiana Gregory has built something most event creatives only dream about. We're getting into the real behind-the-scenes — how she priced like LA the moment she landed in Arizona, why her brand name became her biggest competitive advantage, and the $94,000 Jeep Wrangler event that pivoted her entire business toward corporate. Inside this episode, you'll learn:Why pricing yourself like you already have employees is the move from day oneThe branding mistakes that quietly tank event businesses (and how to avoid them)How to build a team that actually stays — commission structures, bonuses, and cultureWhy partnerships rarely work and what to do insteadThe systems behind running 16 events a week without losing your mindHow saving profit (not spending it on tax write-offs) lets you buy buildings and scaleWhy last year's "enjoy" goal made her more money than any hustle year ever didIf you're tired of grinding without a plan and you're ready to build an event business with real systems, real margins, and real longevity, this conversation will shift how you think about growth. Connect with Matiana Gregory: Instagram: https://www.instagram.com/matiana.dangfine/ Website: https://dangfinerentals.com Course: https://dangfine.thrivecart.com/making-it-dang-fine Jamie Taylor on Instagram: ⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠ Luxury Balloon Academy:⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠Youtube⁠⁠⁠⁠ - ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ - ⁠⁠⁠⁠Apple

    59min
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How many episodes does Pop-Up to Powerhouse with Jamie Taylor have?

The podcast currently has 22 episodes available.