In this episode of the Shoot Your Shot podcast, the hosts discuss various themes related to the photography industry, including the importance of follow-ups, the celebration of their one-year podcast anniversary, and the dynamics of community and competition among photographers. They delve into a troubling case of unethical practices where a photography business is accused of misleading advertising and stealing leads from others. The conversation highlights the impact of competition on growth and the ethical dilemmas faced by photographers in their business practices. In this conversation, the speakers discuss various challenges faced by photographers in the industry, including competition, the importance of follow-ups, and effective lead generation strategies. They emphasize the need for photographers to adapt to changing market conditions and to create a relatable online presence to attract clients. The conversation also touches on the legalities of business names and the impact of monopolistic practices in the photography market. In this conversation, the speakers delve into various aspects of photography, focusing on authenticity, marketing strategies, and the importance of building connections with clients. They discuss the significance of engagement sessions as a marketing tool, the value of specific model calls, and the transformative potential of the Ignite program for photographers. Additionally, they emphasize the necessity of creating engaging video content to connect with audiences and celebrate the one-year anniversary of their podcast.

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Chapters

00:00 The Importance of Follow-Ups in Photography