Positive on Publishing

Today's guest is Derek Doepker.

Derek Doepker is a 7x bestselling author of fitness, personal development, and business books. Derek leads hands-on training workshops, courses and retreats to teach authors how to turn their passion for writing into a sustainable business.

Don't forget to access Derek's e-book, Why Author's Fail.

Here are the fun nuggets from our interview: Fun nugget #1: It's all about creating the right mindset Fun nugget #2: Start building a tribe/following as soon as possible Fun nugget #3: Know the Amazon algorithms Fun nugget #4: Recovery strategies DO exist in the case that you need to re-launch (go through fun nuggets #1-#3 again).

Sub-nuggets under mindset: 1. Compare and despair 2. Don't compare your beginning/middle to someone else's end 3. Recognize that there is no such thing as overnight success 4. Perfectionism is the enemy of get it done 5. View the bottle that is yourself from the outside (by getting validation and feedback from those on the outside) 6. GOLDEN SUB NUGGET: Value lessons more than successes

Sub-nugget under building a tribe: take the leveraged way, not the easy (or hard!) way.

Honorée Corder is the author of dozens of books, including You Must Write a Book, The Prosperous Writer book series, Vision to Reality, Business Dating, The Successful Single Mom book series, If Divorce is a Game, These are the Rules, and The Divorced Phoenix. She is also Hal Elrod's business partner in The Miracle Morning book series. Honorée coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller status, create a platform, and develop multiple streams of income. You can find out more at HonoreeCorder.com.

Here are the fun nuggets from our interview: Fun nugget #1: There is nothing sexy about being hungry Fun nugget #2: Be on the lookout for folks that have made money Fun nugget #3: Create some juicy affirmations about your writing life (and say it 25 times a day!) Fun nugget #4: Turn your affirmations into actions (as you pray, move your feet) Fun nugget #5: Your "magic morning" can start whenever you start to take action Fun nugget #6: We have to be consistent with our writing practice Fun nugget #7: Treat your book like a business

Sub-nuggets under treating your book like a business: 1. Go FIRST where most books are sold (Amazon) 2. Make sure that your advanced readers are your target market (so that Amazon will market to the right people) 3. Avoid spending thousands on publicity in one huge chunk (you'll likely not get a return on that investment) 4. Instead, use small on-going investments to "seed the market" to build world of mouth buzz about your book. Examples Honorée gave us include leaving "loaner copies" in offices, leaving your book in coffee shops, using stamps — through Zazzle –sending out postcards and giving away bookmarks.

Angela Bole is chief executive officer of the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S., serving independent publishers and self-published authors.

IBPA's mission is to lead and serve the independent publishing community through advocacy, education, and tools for success.

IBPA's vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

On today's interview Kathryn will go through some of the services provided by InstaFreebie and all the steps required to join with Ashley Durrer.

Ashley is passionate about art forms of all kinds, and was able to indulge this passion when she worked for the Boston Museum of Fine Arts. As a remaining volunteer with the Accessibility Department, she continues to enrich the experiences of visitors. Now an entrepreneur, her focus has been on accelerating great stories and big ideas. She believes there is a fan for every story and every idea. Ashley has been honored to work with such great authors, and considers many of them friends as they continue to work together in innovative ways.

Below you can see an outline of the interview with all the steps you need to take to join InstaFreebie:

1. Visit instafreebie.com/plans and select your plan to create your account. Then upload your book either in epub format and/or pdf format. At that point you can also upload content upgrades/extra content (for fiction you can upload alternate endings and for non-fiction you can upload trivias and other information valuable to the readers as well as parts or the entire book for the giveaway);
2. Instafreebie will create a campaign for you and you will be given a link to share your giveaway with your audience;
3. As an author you will get the chance of being featured on one of the instafreebies newsletters that are sent out every day of the week, every week;
4. Instafreebie values authors that are actually engaging with their readers, this shows us that the 10th person on your email list is as important as the 1000th as both have the same chance of becoming a super fan;
5. Besides having your solo campaign you can create or be part of a group giveaway (instafreebie.com/groupgiveaways) that are a collective of authors promoting a single web page of books which is a genious idea. They also offer alternative groups organized by third party organizers known as verified organizers such as Ebook Discovery, Freebooksy and Bargain Booksy;
6. The best of all of that is that the entire process takes minutes and not hours.

RESOURCES

www.instafreebie.com

@AshArtGallery

@Instafreebie

https://www.facebook.com/instafreebie/

In this episode Kathryn will give us an in depth look into the upcoming National Novel Writing Month, also known as NANOWRIMO.

Geoff Affleck is a marketing advisor who helps self-help authors launch #1 bestsellers and reach more people with their message. He is the #1 bestselling co-author of five books including Enlightened Bestseller, Breakthrough!, Ready, Set, Live!, Inspired by The Passion Test and Shine Your Light.

Geoff has shared the stage with bestselling authors, T. Harv Eker, Marci Shimoff, Janet Bray Attwood, Chris Attwood, John Assaraf and Debra Poneman.

He has an MBA from the Schulich School of Business in Toronto. Born in Australia, he now lives on Vancouver Island, Canada and enjoys yoga, sailing, carpentry and the loving support of his wife, Lesley, and daughter, Skyla.

Michelle Cox is the author of the award-winning Henrietta and Inspector Howard book from the A Ring of Truth fantasy series. She is also the author of the Novel Notes of Local Lore blog, which tells the story of forgotten residents of Chicago.

In this interview she will talk about the relationship with your publisher and your publicist and the importance of having both while still maintaining your budget. She will also go a bit in depth with her amazing career so far, especially after learning about hybrid publishing, while also sharing great nuggets with us:

1. Writing takes a lot of maturity, you can't write a novel until you are at least 40 years old (understand why and where this comes from on the interview);
2. Your book must have a solid bone structure on which to hang its organs. The arc of the book is very important;
3. Finding a good publishing partner is very important but you as the author has the biggest role in your own success;
4. And finally build your platform, whether it is through blogging, public speaking, guest posting, social media, email list building or anything else; just build it up!

Carol Kline has co-authored over a half-dozen books with some of the world's top transformational leaders—including Jack Canfield and Mark Victor Hansen of Chicken Soup for the Soul fame, and also Marci Shimoff, Lisa Nichols, and Gay Hendricks. Five of those books went on to become New York Times bestsellers.

In other words, Carol is a rock star in the world of publishing.

Dr. Sylvie Heyman is a health and wellness expert with an extensive background in traditional and non-traditional healthcare practices. While focusing on weight management and lifestyle changes, she has expanded her area of expertise to habits that affect the body, mind, and spirit.

Sylvie gave us a great time talking about her path before and after publishing her book "Make it a HABIT! Creating Health and Happiness for your Body, Mind and Spirit" while keeping it real and grounded. We will learn as much about her success as her struggles.

Here are the fun nuggets from the show:

1. Habits make up your life, habits sum up to be the total of your life;
2. The tasks for writing a book and the tasks for making it public are very different and new and established authors should learn to embrace both sides of things;
3. On the words of Sylvie, "you are never too old to start something new"Besides never being too old ;
4. And to sum it up, have a constant awareness and mindfulness of what you do on a daily basis, always creating a balance between eating, exercising, relaxing and having fun. Schedule some things in your calendar if you must!

Alan McComas is the laidback wholesaler and #1 bestselling author to the book THE LAIDBACK LIFESTYLE: "Anyone can have it" with several other books on the writing. He is also a consultant and vice president at SEI Engineer, Inc. and a real estate investor. Alan is committed to helping as many people as possible by sharing his thoughts and insights in his books that draw from his own personal and professional experience.

On this episode we will get very in depth with his writing and publishing journey while touching on several key points such as accountability, outsourcing and doing one thing at a time!

Here are the fun nuggets from the show:

1. Accountability is key to get things done. From now on, introduce yourself as the author of the upcoming ("insert book title"). Which brings us to nugget number 2:
2. Tell all of your friends and the world about your upcoming book because a public statement of your intention to be an author can often be the most powerful accountability tool out there;
3. The world of amazon for publishers is always changing and this keeps you quick on your feet, is what makes it fun. That is why you should do things, to have fun, enjoy life and offer a lot to other people, always making sure you are having fun. And finally;
4. Do one thing at a time. Most people are overwhelmed struggling with procrastination which results from putting too much on your plate, trying to do too much at the same time. Break things down and be patient;