Since the coronavirus pandemic started, it can feel like there is no good news out there for the economy or for marketers. However, we at Umault are inclined to look for the bright side. We figured that couldn’t be all bad, so we sent Tory out to gather up some good news. She came back with these five positive consumer trends for post COVID-19 that we hope will let a little sunshine back in your feed. They certainly cheered us up. 

5 stats that should make marketers optimistic (despite COVID)

1. According to the Conference Board, consumer confidence rose to 86.6 in May from 85.7 in April.
2. While spending on some categories has sharply declined, spending in other areas has measurably increased. 
   1. Food takeout and delivery
   2. Snacks
   3. Personal care
   4. Skin care
   5. Fitness and wellness
   6. Tech solutions like curbside pick-up for groceries, telemedicine, and videoconferencing 
3. Social distancing has forced accelerated business and digital transformation.
4. Social media use has exploded with 47% of users (ages 16-64) saying they are spending more time on social media. 
5. The personal savings rate jumped from ~7% to ~13% between January 2020 and February 2020. 

Sources: Stat 1, stat 2, stat 2, stat 3, stat 3, stat 4, stat 4, stat 5

Read more on our website: 5 positive consumer behavior trends post-COVID-19