Positively Creative

Today's episode is a fun conversation with fine artist Deanna Hamsley about the art world and how she has grown her following and her customer base by giving Facebook followers a Call to Action, showing her work at local art shows, and getting her start by hosting workshops. We all know that as a full time artist, we are juggling all the things in every aspect of our business, but Deanna has us beat. She paints in her sleep!

For more Deanna Hamsley:

https://www.deannahamsleyartwork.com/

Deanna Hamsley Facebook Page

For more Positively Creative:

www.positivelycreative.net

www.instagram.com/positivelycreative

www.instragram.com/dorothyart

On Today's Episode:

(7:00) on juggling all the things

(9:00) hosting workshops with wooden word art

(10:00) the strength of Facebook advertising

(13:00) The name Grace Given Gifts

(17:00) the commitment and investment in people through posting on her Facebook page

(24:00) giving a call to action on Facebook

(28:00) having customers commit with commissions and taking payments for commissions

(29:00) Having your audience see you as a person and not a business through Facebook advertising

(40:00) Community Over Competition, but put on your blinders

(43:00) Feeling like a failure when we are not being creative

(45:00) Being a work from home mom with 5 children

(50:00) Craft Festivals and Art Shows, Hope Market, Memphis, TN

(55:00) Holly Day Marketplace in Murfreesboro, TN

(57:00) Tips for having a booth at a craft fair or art show

(1:04:00) The creative community on Instagram

(1:05:00) How she scored a free beach trip through her art

(1:13:00) Deanna's creative process

On today's episode Dorothy speaks with Kristin Vermilya on product photography, brand photography, on launching her podcast, How to Fail, and on blogging tips. Through her photography she helps connect your brand by sharing your personality with your dream audience and your communities.

http://www.kristinvermilya.co/

http://www.howtofailpodcast.co/

https://www.instagram.com/kristinvermilya/

On Today's Show:

(7:00) her photography tiers on product photography

(8:00) on figuring out your brand

(9:00) how to set up a DIY product photoshoot

(10:00) seamless paper a continuous white backdrop

(11:30) how to edit photos on your iPhone

(12:00) a color story app

(16:00) her take on flat lay photos and donuts

(17:30) Planoly, an app that plans your Instagram photos! A MUST NEED!

(18:00) brand photography

(22:00) DIY stock photography for artists and makers

(24:00) How to Fail! Podcast

(28:00) one of Kristin's recent failures

(30:00) on Instagram following

(37:00) Creative Biz Rebellion

(42:00) blogging tips, Think Creative Collective, Femtrepreneur

(52:00) Reina and Co, Emily McDowell, Lara Casey Cultivate What Matters

Dorothy loved having this opportunity to sit down with two wonderfully creative Memphis women, the Archer sisters, Kristen & Lindsey Archer. Arch'd takes the sisters creativity and transfers it directly to the wood, via Kristen's photography and Lindsey's graphic design. They fill us in on their assembly line process, working in batches, how they working with family, and how they like doing things that are creative outside of businesses.

https://getarchd.com/

Subscribe to the Positively Creative Newsletter here!

On Today's Show:

(10:00) their artmaking process

(12:00) first products

(13:30) assembly line process, working in batches

(18:00) on hiring studio assistants

(19:00) on graphic design & photography that make up the artwork

(19:30) expanding their products with different cities skews

(20:00) NYC trip

(20:30) photography flight in Manhattan

(26:00) full time jobs at Kappa Delta Headquarters, how their positions relate to their skills making and creating with Arch'd

(30:00) on being sisters that live and work together

(33:00) Tennessee Brewery and Open Letter to Justin Timberlake

(35:00) surprisingly successful products

(37:00) on shipping products internationally

(44:00) New Arch'd booth by Zachary Call

(47:00) Cooper Young, Merry Marketplace, Gingerbread House

(52:00) giveaways at art festivals, carstickers.com

(54:00) on consigning work at local shops

(58:00) packaging artwork to take to shows

(59:30) buying art while they travel

(1:01:00) doing things that are creative outside of your business

Today's Positively Creative podcast episode, Dorothy chats with Katherine Corden on how she grew her painting hobby into a side hustle while being a full time physical therapist, how she has learned to say yes and no to live the life that she wants, and how she batches her work to prioritize her time.

"Saying yes to something means saying no to something else, and it goes vice versa, so saying no to something means that you're making room to say yes for something else. So unless something is exactly what I need, have time for, or want in the present moment, I've said no to it." -Katherine Corden

To see Katherine's Work:

http://katherinecorden.com/

For more Positively Creative:

www.positivelycreative.net

On Today's Show:

(7:00) how she started just a year ago

(11:00) lack of art business education in the university setting

(12:00) Skillshare

(19:00) her sketching and painting process

(19:00) Golden Paints and how she has a limited palette

(21:30) her commission process

(22:00) Honeybook

(29:00) Jenna Kutcher's Goal Digger Podcast

(30:00) Present Over Perfect, Big Magic, Essentialism

(33:00) prioritizing saying yes and no

(38:00) Katherine's typical day - batching her work

(42:00) Randolph Street Market

(43:00) Raw Art Show & Conception

(48:00) overcoming hurdles while painting at night after her full time job

(52:00) J. Villa Workshop, MG Fancy Font, Meg Made

(55:00) Tuesdays Together

Today's episode is one for the books! Host Dorothy Collier moderates Pro Panel: Market Booths, hosted by Creative Works & Tuesdays Together. Panelists Sarah Baumann of Signet Sealed, Josh Samuels of EllaJude, Samilia Colar of Textyle, & Mary Claire White of Falling into Place share their wealth of knowledge on the nitty gritty of craft festivals and what it takes from A to Z. They discuss application tips and tricks when trying to get into juried shows, on why applying early to shows matters, how to prepare your product before the show and how to display it within your booth once at the art fair, how to sell to customers and so much more!

$15 e-book on how to sell at shows

Positively Creative Newsletter - Subscribe for awesomeness!

On Today's Show:

(5:00) Dan with Creative Works, Conference in October

(10:00) Introductions, how many shows the panel does a year, and first mishaps

(22:00) Application process and finding shows

(26:00) Zapplication

(28:00) Sourcebook

(32:00) How do you prepare your products for a show?

(38:00) packaging, giveaways, and pricing

(41:00) What's in your show bag?

(43:00) What goes into building your booth?

(51:00) Falling Into Place Displays

(55:00) Booth signage and booth placement

(1:05:00) Why "I'll be back..." is a lie

(1:06:00) What is your sales approach when people come into your booth?

(1:14:00) show specials

(1:18:00) e-book on how to sell at shows

(1:18:00) Renegade Pinterest board

(1:19:00) show insurance, collecting sales tax

(1:27:00) Southern Artist Facebook group

(1:30:00) "Spilling out" of your booth

(1:32:00) taking payment on the phone vs. ipad

(1:35:00) setting up inventory in Square

(1:36:00) sources for packaging - ULine, Clear Bags, Nashville Wraps, Bags Unlimited, Planet Packaging in Memphis, Papermark

(1:38:00) price points that sell, your prices in regards to wholesale, undercutting your competition

(1:42:00) Have you ever run into theft?

(1:44:00) Bringing animals to festivals

(1:47:00) brand identity

(1:51:00) Where do you sit in the booth?

(1:54:00) network issues when taking credit cards

(1:56:00) how much product do you put out?

(1:58:00) admission ticket to get in to shows vs. free to general public shows

On today's Positively Creative Podcast episode, neuroscientist Amanda Torres, a paleo and autoimmune protocol recipe blogger, shares with Dorothy about her personal health journey, the launch of her first cookbook, Latin American Paleo Cooking, on monetizing her blog through affiliate programs, and how she builds her community through Instagram Stories & Facebook Live.

For more of Amanda's work:

https://thecuriouscoconut.com/

On Today's Show:

(4:00) How she was diagnosed with pre diabetes, had developed an autoimmune skin condition, to lost weight (80 pounds!), and turning her health around.

(5:30) Discovering the paleo diet - Mark Sisson A Primal Blueprint

(8:30) Barefoot running led her to primal living

(14:00) Institute for Functional Medicine - takes a root cause approach

(14:30) Starting The Curious Coconut blog after two years of paleo diet

(22:00) on monetizing the blog

(23:30) collaborating with other bloggers to create e-cookbooks

(27:00) multiple streams of income, including affiliate marketing

(34:00) on photographing the food

(36:00) Celebrating her first cookbook, Latin American Paleo Cooking

(38:00) How she wrote a cookbook in 4 months

(40:00) Jennifer Robins, Predominately Paleo

(42:00) the process of starting the relationship with the publisher and the steps of creating the book

(49:00) on promoting the book

(52:00) on moving from an online business to a physical product and how Instagram stories and Facebook live has helped

(55:00) how she gets inspired to create recipes

(58:00) on measuring by weight and not by volume when cooking

(59:30) on gluten and dairy and healthy alternatives

(1:02:00) Jeremy Draper, Well Fit Medicine

(1:05:00) acupuncture and Chinese herbs

(1:06:00) Mike Falcone, Twin Reeds Calming Influence in Overton Square & Shady Grove Presbyterian Church

(1:07:00) On finding a good Chinese medicine doctor

(1:09:00) on building a website with Squarespace

(1:13:00) Smarterqueue, Tailwind, spending ~1 hour in Pinterest to build her audience, Quantcast, & a business profile on Instagram

(1:24:00) The Curious Coconut's Front Porch

Holistic health · Paleolithic diet · Autoimmune disease · Traditional Chinese medicine · Mindfulness

Today on Positively Creative, Dorothy chats with Erin Austen Abbott about all of the different creative avenues Erin ventures as a facilitator and curator in the creative community. Erin shares all about her shop Amelia and the recent shop move from Oxford to Water Valley, Mississippi, where the shop has grown to house a gallery as well as classes and workshops. Erin discusses her new book, How to Make It, a look into 25 creative entrepreneurs and makers and their creative processes. They also discuss Erin's writings for Design Sponge, her own photography, and much more!

"It's been a real lesson for me on what people want...It's also an education process, educating people why things cost what they cost, why handmade is so important, why we need this kind of movement in our country and world because it's important to know where your items are coming from and to gift things that are more special than something you could pick up at a Black Friday sale." -Erin Austin Abbott

For more Erin Austen Abbott & Amelia:

https://ameliapresents.com/

Amelia Presents Instagram

For more Positively Creative:

Positively Creative Website

Positively Creative Instagram

On Today's Show:

(7:30) Amelia - shop, gallery, and classes

(11:30) From the 187 square feet on the Oxford Square to all under one roof in Main Street in Water Valley, MS

(16:00) The Living Room Gallery, Glennray Tutor , Jonathan Kent Adams , A Study in Color

(20:00) One Night Stand Show that Erin curates

(25:00) How to Make It book , Chronicle Books

(26:30) Studio Stories on Instagram

(31:00) on photographing and writing for the book

(34:00) going on tour for the book

(36:00) on traveling, Field Trip blog

(36:30) working for Design*Sponge

(43:00) Erin's typical day and how she organizes

(45:00) Dorothy blabs on about Trello

(47:00) on when and what to post on Amelia Presents Instagram

(53:00) Sarah, Occasionette, Girls Can Tell , Storehouse in New Jersey

(54:00) Elizabeth Suzann, Jojotastic

(55:00) Shopkeep Facebook Group

(1:00:00) on finding artists to carry in the shop

(1:05:00) Up & Vanished Podcast

(1:06:00) On how she got the name Amelia Presents

Today Dorothy sits down with Abby Phillips of Memphis Fashion Design Network. Abby fills us in on how she created Memphis Fashion Week, which hosts well known fashion designers as well as emerging designers. Abby has grown this nonprofit into a flourishing thriving success. Memphis Fashion Design Network now encompasses a collaborative design studio, The Lab, and education certification courses at Memphis College of Art.

"We knew right away that we had to keep doing it. I don't feel like I built it, I feel like we kept following what people were wanting. It was the opposite of 'if you build it they will come.' It was like, they're coming, we better get this done!" - Abby Phillips

"I think that's a big thing as well...committing yourself to being 100% present for what you're working on, whether that a mom, or work, or whatever it may be." - Abby Phillips

Follow Memphis Fashion Design Network here:

http://www.memphisfashiondesignnetwork.com/

http://www.memphisfashionweek.org/

Follow Positively Creative here:

www.positivelycreative.net

www.instagram.com/positivelycreativepodcast

On Today's Show:

(3:00) Abby's background with theater, film, & casting

(5:30) Casting models for Nashville Fashion Week

(6:00) The birth of Memphis Fashion Weekend

(9:00) Pavo, Meosha, Jack Robinson Gallery, A. Schwab , Joseph's, Kittie Kyle

(14:00) On building the education platform for designers with Memphis College of Art

(17:00) Tara Skelley

(18:30) AAUW & certificate program for designers

(20:30) Emerging Memphis Designer

(22:00) On getting big names for the fashion shows

(25:00) Annie Griffin, freeze models, runway shows, Monte, Shela Jay Design, Tiena, This is Sloane, Nicole Miller

(27:00) The Lab , The pop up shop, and all of the resources offered with membership to The Lab

(35:00) trunk shows

(36:00) Tiena Gwin, Belk Southern Designer

(37:00) The future of Memphis Fashion Design Network

(41:00) Events during Memphis Fashion Week

(44:00) Emily Harvey of EmKat Design

(46:00) Abby's mother, first female board President of Boys & Girls Clubs Memphis

(47:00) Junior League of Memphis, Memphis Ad Fed Board, Leadership Memphis

(48:00) on being a working mom

(53:00) How I Built This, Ted Talks, Freakonomics, Emily Wapnick Multipotentialite , The Limit Does Not Exist

(56:00) Living LeReve , Style by LD, Pretty in Pink Megan

On today's show, Dorothy sits down to talk with Amanda Campbell of Amanda Louise Interiors, from Greenville, South Carolina. Listen along as Amanda shares how she built her client list through social media, works with clients to create their ideal styled space, and talks about recent and upcoming collaborations.

"I really think that the biggest part of style and figuring out your home is just buying things that you really love. Collecting things that really mean something to you and you're really drawn to, and not worrying about if it's on trend or really even what will look best in your space. There's something for just buying things that speak to you."

"Trello is my best friend in the whole world...it has seriously changed my whole life."

"Some of those big hurdles that I've gone through has really been one of the best things."

"My husband says that i rearrange our living room every time there's a really good football game on, because I just sit there and rearrange furniture in my head and have to get up and start moving things, or start hanging art around the television...haha...but in the beginning it was really a laboratory for what I was trying to learn and do and it was where I really didn't have any restrictions on what I could play with and what I could do, like mixing colors and patterns. There were no stakes on if people were happy or going to like it, because it was just for me so I think I was able to try a lot of things and work through what worked for my brand and for my own home and now because I put that out there in the world, now people are allowing me to put that in their own homes and trusting me with that."

See more of Amanda's work here:

http://amandalouiseinteriors.blogspot.com/

www.instagram.com/amandalouiseinteriors

Follow Along with Positively Creative here:

www.positivelycreative.net

www.instagram.com/positivelycreativepodcast

On Today's Show:

(5:00) on referrals and getting clients based on her aesthetic

(6:00) on starting by decorating her own home and sharing on social media

(7:30) e-design, source products online, renovations, and delegating to the client

(10:30) getting better to saying no to jobs that aren't her aesthetic

(11:00) Amanda's color palettes

(13:00) on mixing high and low

(15:00) on sourcing

(15:00) sending emails at night

(17:00) working on a rebrand and new logo

(19:00) hardest part of pulling a room together

(26:00) her favorite thing to accessorize with

(28:00) collaborations with other creatives

(28:30) Art & Light Gallery

(29:30) art community in Greenville, SC

(31:00) happy hour with creatives and learning from others

(37:00) keeping her head down so not to be intimidated

(41:00) Southern Living summer supper

(44:00) easy decorating hacks to bring life to a room

(45:00) the amount of projects in this season of life

(55:00) on working through new chapters in life and transitioning on time

(1:03:00) new ways of revenues

(1:24:00) on how she got started

(1:26:00) HGTV Magazine November Issue

(1:28:00) In the Company of Women, Living with Pattern

Today Dorothy talks to Stacie Bloomfield of Gingiber, a paper goods and home decor company that offers classic animal-centric illustrated designs that are sweet enough for children, but smart enough for adults. Stacie fills us in on the nitty gritty of growing Gingiber from the ground up, online and in the wholesale world, now in 300 + retail stores and licenses her artwork to many big name brands. She discusses how important it is to be capable of pivoting in your business when needed.

"Gingiber is hear to make people happy. Whatever we have on a card, whatever we have an image, whatever we have on a tea towel, it's going to make someone smile."

"The reason people will keep working with you, it's not just if you were a good artist, it's if you are a nice person they will remember you. You can say thank you, and then you can show your thank you with a note in the mail, or sending an email. Little acts of gratitude go a long way and building those relationships. If you have a good opportunity, recognize it is, and do some research, send them a thank you note, and really work on that relationship."

"I don't need better products. I just need slightly better than person to my left and person to my right. Or, I just need to find a way to stand out a little bit more."

See more of Gingiber here:

https://gingiber.com/

Find resources, instagram, and our

Facebook Community at:

www.positivelycreative.net

On Today's Show:

(4:00) On Gingiber's start

(5:45) Decor8 blog - Holly Becker

(6:00) Featured Etsy seller 2011 THE WEEK AFTER HER BABY WAS DUE!!!

(9:00) On how wholesale has grown to 300+ retailers

(10:00) Grace with Pink Olive School

(11:00) National Stationery Show

(14:00) producing her tea towels with Orchard Street Press

(16:00) Meet the Gingiber team

(21:00) working with wholesale reps Paper & Heart & Gelhert Group & Elements Rep Group

(27:00) displays for retail shops

(30:00) Atlanta Wholesale Market

(33:00) Wholesale Booth in a Box in lieu of NSS

(37:00) 16 week small business course with SBA

(41:00) How I Built This podcast

(42:00) on licensing your work

(44:00) Land of Nod, Crane & Co, West Elm, MODA Fabrics partnerships

(52:00) on Shopify

(53:00) Trello boards for wholesale, increasing reorders

(57:00) Stacie's creative process as a working mom

(1:02:00) upcoming work with illustrations

(1:05:00) Beth 1canoe2

(1:06:00) Kristen Ley Thimblepress

( 1:07:00) moglea , Paper Bandit Press, Emily McDowell, & Erin Austin Abbott of Amelia Presents

(1:14:00) The Gingiber Studio

(1:19:00) team retreat & guidebook