Today I want to talk you through why you should have a really strong position with a podcast, and not just in terms of the charts position, but in terms of standing out as an authority in your field.

What You Will Learn In This Episode:

• Podcast and all of your other content is there to represent you and what you do
• What areas of your business you can bring in to assist you
• What level of content you want to put out consistently
• How important the proper podcast launch is

If you've got a high ticket offer, you want to make sure that you've got high ticket content, and stand out as the person who is creating valuable content for the listeners.

Book a call with me and my team to discuss how we can support you to have a chart topping podcast at https://annapn.co/DiscoveryCall

Today we talk about how to elevate your status and become a positioned expert in your field through public speaking. I'm joined by Dani Wallace, who helps people in both the corporate and the small business sectors to elevate their status by nailing their message and being able to talk to other people about what they do. 

What You Will Learn In This Episode:

• How problems in your life can trigger your personal development
• How to face the fear of public speaking
• Why you need to be able to introduce yourself in a compelling way
• Have you done the healing work on yourself, so you are ready to give value to others? 
• Why it is important to elevate your status and where to start from 

There's a real lightbulb moment that happens when you find the essence of you. And your message is phenomenal when that happens. So don’t miss those turning points you can grow from and become a catalyst of change for many others.

Resources:

• The Podcast Membership
• Amy Cuddy’s TED talk 
• Dani's Website

Today we're talking about the ripple effect - the impact your project can have in the world. This particular show is brought to you as a homage to my good friend, Amy Rowlinson, who runs a podcast Focus on WHY.

What You Will Learn In This Episode:

• Why you should follow your instincts even when timing for starting business looks odd
• How to find a clear answer to WHY you want your idea to work beyond yourself and beyond the finances
• What you can achieve by deciding that you want to be a leader

What difference and what kind of ripple effect across the world would you be able to make by getting your voice out there and podcasting to your people? I invite you to search for the answer by joining The Podcast Membership. 

Resources:

• Focus on WHY, a podcast by Amy Rowlinson
• The Podcast Membership

My guest today is Jules White, an experienced international sales coach, whose mission is to untrain anyone who has been trained to sell. We get into the concept of not selling to your customers, but building relationships with them. 

What You Will Learn In This Episode:

• How a good example can inspire your business 
• Using a podcast to get to know your customers, and for them to know you
• How customers can lead the development and growth of your business 
• When it is easiest to sell
• How to become a magnet as opposed to go out to find and fetch
• How building relationships becomes the purpose of your business
• Advice for someone who wants to  feel good about selling

Remember that it's consistency of ongoing belief, love and passion for what you do that becomes infectious and memorable, and that's what sales is about.

Resources:

• https://linktr.ee/livelovesellit, Jules’s links
• Podcast With Impact, a book by Anna Parker Naples

In today's episode I talk about connecting to the purpose behind your work. And the reason that I'm bringing this up is that I absolutely believe that podcasting is one of the most important ways that you can tap into your purpose.  

What You Will Learn In This Episode:

• How to find an answer to why you'd want to get visible in the first place
• The importance on giving yourself time to reflect on your work and the purpose behind it
• What questions you should ask yourself when you are searching for the meaning behind your work

Don’t get caught up in the mechanics of business. Find out what it is that gets you up, that is greater and grander that you're striving to achieve. 

Resources:

• Launch Your Podcast Challenge at https://annaparkernaples.co.uk/launch-your-podcast-challenge/ 

Today I am joined by Nicola Redman, one of the UK’s and possibly world’s leading experts in vocal coaching. We talk about why you should be thinking about your voice in order to get maximum results from your podcast.

What You Will Learn in This Episode:

• Why voice work is important
• Some of the worst case scenarios for people who are using their voice for work
• Psychosomatic effect on vocal health 
• How to find a voice that is free and responsive to what you have to communicate
• How to take a good posture in front of the microphone
• Why it is important to warm up your voice
• How to make sure that your voice has its full capacity
• Gadgets for preparing and improving your voice
• How to get started with improving your voice care

Your voice is like a vocal fingerprint of everything you have experienced, and I hope this conversation has given you some insight into how you can improve and take care of your voice, so it can be there for you.

Resources:

• https://nicolaredman.com/ , Nicola’s website
• Launch Your Podcast Challenge - https://annaparkernaples.co.uk/launch-your-podcast-challenge/  

In this episode, I talk through why challenges are an effective way to get people to purchase your product, particularly if you are a coach or have any kind of program where people can take part.

What You Will Learn In This Episode:

• Why challenges are impactful in terms of influencing people
• Benefits other than sold product that challenges bring to your business
• Techniques for organizing challenges that work best
• Importance of giving a lot of value and doing a strong training through the challenge
• How to influence people to take action
• How to compose your own launch strategy

I'd love to hear from you, so reach out on social media and let me know if you have ever done my Launch Your Podcast challenge.

Resources:

• Influence, a book by Robert B. Cialdini 
• Launch Your Podcast Challenge - https://annaparkernaples.co.uk/launch-your-podcast-challenge/ 

Today I am joined by Haddy Folivi who has worked in the media for 20 years, and is the founder of Clarity Media, a global publicity company. We're talking about PR and how you can position yourself really strongly using public relations.

What You Will Learn in This Episode:

• What it means to secure a quality feature
• Why it is important to strategise your media features
• How you can increase your perceived value in media
• How to start getting more features
• What you can do if you don't feel media ready
• How to prepare for a challenging interview 
• How to get more quality media leads if you are just starting out

Haddy leaves us with some really valuable tips on how to get quality media features, because if you're going after these badges of credibility and authority, you need to make sure that they really count. 

Resources:

• https://www.claritymediacomms.com/, Haddy’s website
• Haddy’s Twitter profile
• Launch Your Podcast Challenge   https://annaparkernaples.co.uk/launch-your-podcast-challenge/ 

In today's episode we talk about how to make sure that you're creating compelling content for your podcast.

What You Will Learn In This Episode:

• How to create the headline for your content that draws people in
• Where to start from when you're creating content  
• What you need to do in order to understand your ideal client’s needs 
• The importance of holding on to a particular topic in your episode

If you are thinking about podcasting, and even if you've never considered it, but you want more reach, more impact, more authority, and more income, sign up for my next Launch Your Podcast Challenge at https://annaparkernaples.co.uk/launch-your-podcast-challenge/ .

My guest today is Julie Colan, the founder of Secret Whispers, and she is breaking a taboo of pelvic floor issues with her products and business. We are discovering what it is that makes us really uncomfortable when we need to share a message that our ideal client actually needs to hear.

What You Will Learn in This Episode:

• Why Kegels and pelvic floor are such a sensitive topic
• What happens when you have the courage to break a taboo and get “the message” out there
• Possibilities for developing a business from scratch by responding to a sensitive need of the market
• The help you can find on your journey 
• The biggest setbacks and biggest learnings that Julie took from her business

So if you or someone you know need to hear this message, go break a taboo and share it. 

Resources:

• Action Takers Mastermind: https://annaparkernaples.co.uk/mastermind/
• Connect with Julie Colan: https://www.secretwhispers.co.uk/
• Julie’s Facebook Group