In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences with managing social media, attending WordCamp Asia, and the challenges of live broadcasting. The discussion also veers into the use of profanity in professional settings, with personal anecdotes about cultural differences in communication styles. The episode concludes with reflections on generating new projects and the power of sharing ideas within a community.

• Creativity in Marketing: The conversation emphasizes the importance of creativity in marketing strategies, particularly in the context of WordCamp events. They discuss unique ideas such as offering bespoke poems, using disposable branded cameras, and creating interactive experiences to engage attendees.
• Personalization and Engagement: Michelle and Corey highlight the value of personalization and engagement in marketing efforts. They discuss the potential impact of offering customized experiences, such as bespoke poems or personalized photo opportunities, to create memorable interactions with their audience.
• Importance of Standing Out: The transcript underscores the importance of standing out from the crowd, especially in competitive environments like WordCamp events. They emphasize the need for unique and memorable marketing approaches to capture attention and leave a lasting impression on attendees.

• Slack
• Twitter
• WordPress
• Indie Hackers
• Post Status
• Zoom
• Beaver Builder
• Paragon Digital
• WP Minute Newsletter
• Indiegogo
• WP Coffee Talk
• WP Minute
• Omnisend
• Matt Medeiros
• Stellar WP
• OMGIMG.co
• Mailchimp
• EmailOctopus
• MailJet
• Etsy
• Mad Men
• Hacker News
• Sticker Mule
• GitHub
• TED Talk by Renee Gleason
• Bluehost
• WordCamp US
• That 70’s Show
• WordPress.com

A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product's awesomeness, keeping an updated blog, and engaging in public speaking to be genuine and relatable. The conversation shifts to outreach for non-profits, suggesting giveaways, leveraging SEO, and integrating with other software. They consider sending products to post offices, aligning with national events for promotions, and sponsoring meetups. The episode concludes with excitement for future plans.

• Diversified Marketing Strategies: Corey and Michelle discuss a variety of marketing strategies to promote OMGIMG, including speaking at events, participating in podcasts, hosting giveaways, sponsoring meetups, and organizing discount events. This highlights the importance of diversifying marketing efforts to reach different audiences and maximize exposure.
• Focus on Education and Value: Michelle emphasizes the importance of educating potential users about the benefits of OMGIMG and why it's essential for their websites. This underscores the value of providing educational content and positioning the product as a solution to common challenges, such as improving website imagery and open graph implementation.
• Community Engagement and Support: The conversation explores ways to engage with the WordPress community, including supporting nonprofits, participating in WordCamps, and sponsoring meetups. This highlights the significance of community engagement and building relationships within the WordPress ecosystem to foster trust and credibility.
• Strategic Planning and Execution: Corey and Michelle discuss the importance of strategic planning and execution in marketing initiatives. They outline specific action items, such as creating presentation topics, developing a media page, initiating outreach campaigns, and organizing discount events. This emphasizes the value of setting clear objectives, prioritizing tasks, and implementing strategies systematically to achieve marketing goals effectively.

• Give
• Big Orange Heart
• WordCamp
• WordCamp Canada
• Yoast
• RankMath
• Post Status
• StellarWP
• National Today
• Canva
• Sticker Mule
• BuiltWith
• Meetups
• SquirrellySEO

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode,Cory Miller interviews Ian Peatey, a seasoned trainer in nonviolent communication (NVC). Ian  shares his journey with NVC and its profound impact on his life and work. He discusses the origins of NVC, developed by Marshall Rosenberg, and its emphasis on empathetic listening and honest self-expression. Ian and Cory, explore the challenges of emotional literacy and the importance of recognizing and expressing complex emotions nonviolently. They discuss the practical application of NVC in personal development, parenting, and business, highlighting the need for patience and supportive communities in practicing NVC. The episode underscores the transformative power of NVC in creating respectful and honest interpersonal connections across various life aspects.

• Nonviolent Communication (NVC): The conversation revolves around the principles of Nonviolent Communication, emphasizing its value in fostering empathy, honesty, and respectful dialogue in various aspects of life, including personal relationships and business interactions.
• Emotional Literacy: Ian and Cory discuss the importance of emotional literacy, which involves recognizing, understanding, and expressing one's emotions effectively. They highlight the significance of identifying feelings accurately and expressing them in a nonviolent manner to enhance communication.
• Power Dynamics: The conversation explores power dynamics in relationships and organizations, emphasizing the difference between using power over others and power with others. They advocate for a more collaborative, respectful approach to leadership and decision-making, rather than a top-down, command-and-control style.
• Practice and Patience: Implementing NVC requires practice and patience. Ian Peatey discusses the challenges individuals may face when attempting to change communication patterns, emphasizing the need for self-awareness, feedback, and supportive environments such as practice groups.
• Integrity and Empathy in Business: Ian and Cory advocate for integrating integrity, empathy, and transparency into business practices, challenging traditional hierarchical structures and promoting a culture of mutual respect and honesty. They argue that compassionate leadership can lead to better employee engagement, decision-making, and overall organizational success.

• Marshall Rosenberg
• Carl Rogers
• Center for Nonviolent Communication
• Inside Out Movie
• Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships

A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

• Ian Peatey (Certified Trainer and Assessor, Center for Nonviolent Communication)
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Michelle Frechette discuss plans for a future Rochester meetup presentation on images and open graph, with intentions to record and share the session on YouTube. They explore the idea of teaching using their own examples, similar to how a forum might demonstrate a product. The conversation also touches on reviewing the homepage for typos and excitement about making good plans. They encourage listener engagement through Slack, YouTube, and Twitter for ideas and feedback. The episode concludes with one speaker needing to prepare for a massage appointment and the other ensuring the next episode will proceed as scheduled.

• Importance of Alt Text: Michelle and Corey discuss the importance of alt text for images on websites, highlighting the need for proper descriptions to ensure accessibility.
• Utilizing Open Graph: Corey explains the limitations of Open Graph in describing images and the need for additional metadata like OG image alt to improve accessibility.
• Engagement at WordCamps: Michelle and Corey discuss the value of attending WordCamps for networking, learning about new plugins, and engaging with the WordPress community.
• Feedback and Collaboration: Michelle and Corey emphasize the importance of feedback and collaboration in the iterative process of website development, indicating their willingness to receive input from others.
• Iterative Improvement: Corey mentions the ongoing process of iterating and improving the homepage, highlighting the quick iteration phase and the importance of continuous improvement in website design and content.

• Open Graph
• Matt Medeiros
• Dense Discovery Newsletter
• WP Beaver Builder
• Pexels
• Unsplash
• Pixabay
• WP Minute
• Cadence website
• Matomo
• Sticker Mule
• WordCamp US
• WordCamp Ottawa
• BBC Radio One
• Orbital 
• Underworld
• WP Campus
• WordCamp Montclair 
• WordCamp Rochester 
• Post Status 
• WordCamp Montreal
• Canva
• Twitter
• YouTube
• 404, the story of a page not found

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Michelle Frechette discuss the strategic pivot of the podcast to concentrate on marketing a WordPress product. They delve into the changes needed for their homepage, refining their messaging, and creating educational content tailored for their audience. They emphasize the importance of demystifying technical jargon like "open graph" for their customers. The episode also covers their business decisions, branding strategies, and the integration of image APIs into their plugin. They highlight the need for clear communication of the plugin's features and benefits, as well as the importance of a user-friendly website design.

• Importance of Homepage Design: The conversation underscores the critical role of a homepage in capturing visitors' attention within a few seconds and enticing them to explore further. Corey and Michelle discuss the significance of crafting compelling visuals and messaging to keep visitors engaged.
• Consideration of Target Audience: They emphasize the importance of tailoring the homepage to different customer segments or niches, such as content creators, agencies, marketers, and bloggers. Understanding the specific needs and preferences of each group helps in creating targeted messaging and visuals.
• Show, Don't Tell: Corey and Michelle stress the value of demonstrating the benefits of their product rather than simply describing them. They discuss the effectiveness of using before-and-after visuals and examples to showcase the transformation their plugin can bring to users' websites.
• Collaborative Approach: The conversation highlights the benefits of collaboration and fresh perspectives in homepage design. Michelle's input as an outsider brings new ideas and insights to the process, helping Corey overcome analysis paralysis and make progress on refining the homepage.

• Chat GPT
• Slack
• Unsplash
• Pexels
• Pixabay
• Canva
• Photoshop
• DALL-E
• Post Status
• Yoast
• Eli Finer 
• Radaar 
• TikTok
• Robin Williams
• Mork and Mindy

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Anne McCarthy discuss the development of a mentorship program and an empowerment grant aimed at supporting the LGBTQ+ community in the WordPress ecosystem. They highlight the need for a safe and inclusive environment, address financial barriers, and consider privacy for those not ready to come out. The episode covers the importance of genuine community support, the mentorship program's timeline, and expectations for engagement. They urge underrepresented groups to apply, offer information on the LGBTQ press website, and invite feedback to improve the initiative. The conversation underscores the value of lived experiences and the commitment to financially empower individuals within the WordPress community.

• Queeromattic Mentorship Program: Anne McCarthy discusses the launch of the Queeromattic Mentorship Program, aimed at supporting individuals in the queer community within the WordPress ecosystem.
• Financial Support for Queer Individuals: The program involves financial support for selected mentees, allowing them to focus on contributing to WordPress without financial constraints.
• Collaboration with Mentorship Programs: The mentorship program collaborates with existing mentorship initiatives, leveraging their expertise and guidance in the selection and support of mentees.
• Application Deadline: Interested individuals are encouraged to apply for the mentorship program, with a deadline set for February 7th, offering a six-week duration from February 19th to March 29th.
• Feedback and Collaboration: Anne invites feedback, collaboration, and ideas from the community to ensure the program evolves to address the needs and challenges faced by queer individuals in the WordPress space.

• LGBTQ Press
• Automattician Resource Groups
• Make WordPress Community
• Black Press
• Automattic
• Queeromattic
• Underrepresented in Tech
• Out In Tech
• Lesbians Who Tech

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

• Anne McCarthy (Product Wrangler, Automattic)
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this co-branded podcast episode, Cory Miller from Post Status and Matt Medeiros from WP Minute discuss the "WP drama" within the WordPress community, focusing on leadership challenges and the impact of internal conflicts. They share personal experiences, emphasizing the importance of civility and understanding towards leaders like Matt Mullenweg. They highlight the need to listen to diverse voices within the community, including agencies and businesses, and acknowledge external competition from other platforms. They stress the human aspect of leadership and community engagement, encouraging constructive dialogue and community contributions through platforms like Post Status and WP Minute.

• Passion and Emotion in the WordPress Community: The discussion emphasizes the passion that individuals in the WordPress community have for the project. However, it acknowledges that this passion can sometimes lead to heated debates and conflicts.
• Leadership and Decision-Making: The conversation delves into the challenges of leadership in the WordPress project, specifically focusing on the roles of Matt Mullenweg and Josepha Haden. It touches upon the difficulty of balancing the diverse perspectives within the community.
• Community Engagement and Support: Both speakers encourage community members to engage in constructive ways. They discuss platforms like WP Minute and Post Status as spaces for contributing content, discussing issues, and seeking support from fellow members.
• The Human Element in Online Interactions: The conversation highlights the importance of remembering the human element in online interactions. It suggests that amidst  disagreements and debates, it's crucial to approach discussions with empathy and to recognize the person on the other side of the screen.

• Slack
• WordPress
• WP Minute
• Post Status

A2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!

• Matt Medeiros (Publisher, The WP Minute)
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak shopping periods, and the growing trend of automation in marketing communications. Greg shares insights from Omnisen annual report, emphasizing the success of behavior-based automated messages in driving sales. They also discuss the simplicity of starting with SMS marketing and the potential of web push notifications. The episode concludes with an offer for Post Status listeners to try Omnisen and a reminder of the accessibility and support provided by the Omnisen team.

Link for 15% off first three months: our.omnisend.com/poststatus

• SMS Marketing Growth: SMS marketing is experiencing significant growth, with a 396% increase in 2021 over 2020. Greg emphasizes the importance of leveraging SMS as a valuable marketing channel.
• Web Push Notifications: Web push notifications have shown a 27% year-over-year lift, and the growth of using push messages has been consistent. Automation plays a key role in the effectiveness of push notifications, with 21% of all automated push message orders coming from 3% of the sends.
• Automation Impact: Automated messages, whether through email, SMS, or push notifications, are highly impactful. For instance, 41% of all email orders come from automated emails, despite comprising only 2% of sends. Greg suggests focusing on high-intent messages, such as welcome, cart abandonment, and browse abandonment. 

• Omnisend
• Mailchimp
• Klaviyo

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts.

• Greg Zakowicz (Sr. Ecommerce Expert, Omnisend)
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss marketing a WordPress plugin, focusing on the use of open graph data across different platforms like Facebook, Pinterest, and Instagram. They emphasize the importance of customizing images and content for specific pages and posts, and the value of rich content for SEO. They also discuss the use of a social previewer tool and the necessity of a default image for every URL. The conversation includes the significance of educating clients on updating their websites and the need for a strong online presence.

• Strategic Approach to OG Images: The discussion emphasizes a strategic approach to Open Graph (OG) images, focusing on the main brand image, specific OG images for pages and products, and additional opportunities for content like blog posts.
• Importance of OG Images for Branding: OG images act as a visual representation of a brand when content is shared on various platforms. Ensuring a strong, visually appealing OG image is crucial for brand recognition and engagement.
• Understanding Channel-Specific Requirements: Different social media channels have unique requirements for displaying OG images. The conversation touches on the importance of understanding these nuances, such as Twitter's preference for image-only display and the need for specific image sizes.
• Educating Clients and Website Owners: The conversation discusses the significance of educating clients or website owners about the importance of OG images and the potential pitfalls of neglecting them. It highlights the need to guide them in creating compelling content for sharing on social media.

• OMGIMG
• Facebook
• Pinterest
• Instagram
• Twitter
• Google
• Discord
• Post Status

Gravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.

• Corey Maass
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller interviews Roger Rosweide, co-founder of WildCloud, shares his journey with WordPress and WildCloud, and introduces the concept of website as a service. He discusses how this model can provide pre-built, managed websites for a monthly subscription fee, benefiting agencies, marketers, business consultants, and individuals. Roger also explains how agencies can incorporate this model into their business and discusses pricing and packaging strategies for selling websites through WildCloud. He emphasizes the collaborative spirit of the WordPress community and the potential benefits of a WordPress website as a service for marketers. Cory and Roger also discuss the importance of businesses functioning as communities.

• Niche Focus and Blueprints: Agencies can benefit from creating specialized services for specific niches and using pre-built blueprints. This approach allows them to target particular industries or professions, such as therapists, and deliver tailored solutions that cater to the unique needs of those clients.
• Community Collaboration: Building a community around the WaaS model fosters collaboration among agencies, developers, and marketers. This collaborative spirit strengthens the WordPress ecosystem by encouraging dialogue, sharing insights, and addressing challenges collectively.
• Adapting to WordPress Changes: As WordPress evolves, particularly with the introduction of Gutenberg and other updates, agencies may face challenges in adapting their existing solutions. However, these challenges can be viewed as opportunities to enhance and innovate, pushing agencies to improve and stay competitive.
• Business Growth Through Community: By transitioning from a customer-centric to a community-centric approach, businesses can create more value for their clients. Providing resources, best practices, and a supportive community enables businesses to grow while helping clients achieve their goals.

• Zoom
• Porsche
• Axel Springer
• WP Calorie Calculator plugin
• Google My Business
• WooCommerce
• Shopify
• Wix
• Weebly
• Squarespace
• OWASP
• All Counseling

Gravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.

• Roger Rosweide (Co-Founder Wildcloud)
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧