In this episode of Pouur Decisions, we sit down with Ameerah Herbert, founder of Noire Wellness and Aesthetics, to break down what it really looks like to build a successful medspa from the ground up.

This is more than just a medical spa conversation. It’s a real look at what it takes to go from nurse to entrepreneur, how to start a business, and the decisions that shape long term success in the world of medical aesthetics.

Ameerah shares how she built her med spa business plan, started as a mobile aesthetic nurse injector, and grew into a full medical spa location while navigating real challenges like construction delays, legal issues, and maintaining cash flow. If you’re thinking about how to write a business plan step by step or looking for real examples of business planning in action, this conversation delivers.

We also touch on marketing strategies for small business owners, including med spa marketing, LinkedIn marketing, SMS marketing, Instagram ads, and digital marketing strategies that actually help drive medspa growth and profitability. Whether you're focused on b2b lead generation, online advertising, or just trying to understand marketing 101, this episode gives you practical insight without the fluff.

If you're in the medical spa space or exploring how to build a profitable medspa business, this conversation is packed with real-world experience, honest lessons, and actionable ideas.

Topics covered include:
medspa growth, medspa profit, medical spa business plan, nurse entrepreneur journey, marketing strategies, digital marketing, and how to build a business that actually works.

Watch until the end for one of the most honest breakdowns of what it takes to succeed in the med spa industry today.

What does it actually take to turn a recipe into a real business? In this episode of Pouur Decisions, Bianca Beach shares the story behind building Lamacita, from early kitchen experiments to navigating co-manufacturers, retail, and everything in between.

This is an honest conversation about the decisions most people don’t see. From choosing the wrong ingredients early on, to trusting outside opinions over your gut, to figuring out how to scale without losing your product. Bianca walks through the real challenges of launching in the food industry and what she would do differently.

If you’re thinking about starting a business or already in the middle of it, this episode is a reminder that progress rarely looks clean. It’s about starting, building the right relationships, and continuing to move forward even when things don’t go as planned.

What does it actually take to start a business when you don’t have a plan, a budget, or certainty it will work? 

In this episode of Pouur Decisions, Stephanie Kluk, founder of Future Ink Graphics, shares how she built her business from years of experience in the nonprofit and creative space, and why relationships became her biggest asset. From launching during COVID to choosing a location inside a nonprofit-driven building, her path was anything but traditional. 

The conversation goes deeper into the parts most business owners don’t talk about, including legal challenges, navigating leases and contractors, relying on word of mouth instead of marketing, and learning through mistakes. This is a real discussion about building something from nothing and figuring it out as you go. 

In this episode of Pouur Decisions, Kristen Hannie-Ducey, founder of Ducey Designs, shares how a lifelong passion for interior design turned into a real business after getting laid off at the start of COVID. What started as side work became the push she needed to build something of her own.

The conversation goes beyond design and gets into what many business owners deal with behind the scenes: contracts, legal blind spots, hiring, insurance, taxes, process, and learning who is and is not the right client. Kristen talks honestly about the mistakes, lessons, and growing pains that came with building a company.

If you are a business owner, entrepreneur, or professional trying to grow something the right way, this is a grounded conversation about trusting your process, building the right team, and learning as you go.

What does it really take to walk away from stability and bet on yourself? 

In this episode of Pouur Decisions, actor Derrick A. King shares the real story behind leaving a corporate career at Nestlé to pursue acting. From growing up in performing arts to navigating risk, uncertainty, and rejection, Derrick breaks down the moments that shaped his journey and the mindset it takes to keep going. 

This is a grounded conversation about relationships, financial awareness, faith, and the decisions that happen when no one is watching. Derrick also opens up about missed opportunities, trusting your intuition, and what it means to build a career without a clear path. 

In this episode of Pouur Decisions, Sharece sits down with John Lahoski of Peninsula Hardwoods for a real conversation about what it takes to sustain a family business across multiple generations. From the founding of Terry Lumber in 1940 to the growth of Peninsula Hardwoods, this episode explores legacy, leadership, customer service, and the decisions that help a business keep moving forward.

John shares how his grandfather started the business after being denied a raise, how the company survived a major flood with the help of the local community, and what it has looked like to carry the business into the next generation. The conversation also covers working with family, building a strong team, educating customers, handling business problems before they turn into bigger legal issues, and learning how to lead people well over time.

This is an honest conversation about entrepreneurship, family business, community support, and the kind of leadership lessons that only come from real experience.

In this episode of Pouur Decisions, we sit down with Destiny Burns, founder of CLE Urban Winery, to talk about the real decisions behind leaving corporate life, coming back to Cleveland, and building a business from the ground up with no roadmap.

Destiny shares how a 20 year Navy career and years in defense contracting led her to walk away from stability, design a purpose driven business, and navigate everything from SBA loans and alcohol regulations to COVID shutdowns and near breaking points.

This is an honest conversation about entrepreneurship, risk, legal realities, survival mode, and why mission matters more than money if you want to last. No hype. Just real lessons from nine years of building something meaningful.

In this episode of Pouur Decisions, we sit down with SA Frell, founder of Olivia Rose Confections, to talk through the real story behind building a food business. It starts with culinary school, a moment that made her realize she could sell what she was making, and the surprising reality that sales do not equal profit.

We get into the hard part most people skip: being undercapitalized, cutting marketing first, opening in the wrong place, and closing a bakery in six months. Then we follow the comeback through teaching, learning from customers, launching a subscription model the smart way, and making the leap to full time with an actual plan to pay herself.

The conversation also goes into the legal and business side of growth: trademarks, what happens when a name is “too generic,” how competitors create marketplace confusion, and the two “poor decisions” she’s still recovering from: tying up cash in bulk inventory and writing everything off without thinking about future financing.

Bob Polk of Leisure Tours Cleveland joins Pouur Decisions to talk through what it actually takes to build a local experience business from scratch. What starts as bicycle tours turns into golf cart tours, but the real story is persistence: figuring it out when the city has no playbook for what you are trying to do.

We get into the unglamorous parts most people skip, licensing, insurance questions when you have passengers, and how long legislation can take when something is new. Bob shares how he kept momentum by doing something for the business every day, even while waiting on approvals.

This is a grounded conversation about decisions, setbacks, and building something in your city because you believe it should exist.

What happens when a creative side project slowly becomes the thing you care about most? In this episode of Pouur Decisions, we sit down with Erin Rudy of Milestone Home Design to talk about the real decisions behind leaving a stable corporate career to build a business that started almost by accident.

We dig into what it looks like to grow a company without a perfect plan, how trial and error shapes confidence, and why many entrepreneurs underestimate the importance of contracts, boundaries, and protecting their time. Erin shares honest lessons about undervaluing yourself early on, learning to say no, and realizing when a promotion isn’t actually progress.

This is a grounded conversation about risk, family, money, and choosing work that feels aligned even when it’s uncomfortable. No hype. Just real experience and real decisions.