Power Moves - Marketing for Health Entrepreneurs with Lauren Powers

In this episode I sit down with my business partner and visionary tech leader, Bill Hanekamp, founder of Microsite and the revolutionary AI platform CRTX. Together, we explore the evolving world of health business marketing and the game-changing ways AI is reshaping how practices manage leads and connect with patients. Bill shares his decades of expertise and explains how CRTX eliminates missed opportunities and boosts efficiency for practice owners. If you’re ready to learn how to scale smarter and market bolder, this episode is for you!

Key Takeaways

The Evolution of Marketing – Understanding how health marketing has shifted from straightforward ads to complex, crowded strategies requiring constant innovation.

The Power of AI Agents – How CRTX provides human-like interactions to capture and convert leads 24/7, regardless of business hours.

Maximizing ROI – Strategies for reducing wasted advertising spend by engaging and booking leads in real time.

HIPAA-Compliant AI – Addressing security concerns with customized, compliant solutions tailored to healthcare practices.

From Automation to Conversation – Exploring the difference between one-size-fits-all funnels and personalized AI interactions that drive results.

Where to Find Our Guest

You can explore CRTX and Bill’s work at Microsite by visiting https://mycrtx.com.

Links & Resources

What is CRTX?: Missed Leads Cost You Millions : CRTX is a cutting edge AI-powered patient-acquisition software. Visit https://agent.mycrtx.com/ to learn more and schedule a demo today!

Download the FREE Power Moves Playbook: Struggling to market your health-focused practice? You’re not alone. Download The Power Moves Playbook—a FREE guide to help you grow your practice with confidence and clarity. Get your copy now! : https://microsite.com/power-moves-playbook-download/ 

Book A Free Strategy & Content Call: Ready to take your marketing to the next level? Book a call with me and my team today at https://microsite.com/ and let’s make content with a strategy that converts.

Subscribe to the Newsletter: Stay ahead of the curve! Subscribe to our newsletter for expert strategies to boost patient engagement, master digital campaigns, and navigate industry shifts with confidence: https://microsite.com/newsletter 

Join the Monthly Webinar Series: Join our monthly How to Grow Your Practice workshop. Reserve your spot today and take your practice to the next level: https://microsite.com/how-to-grow-your-practice-webinar/ 

Call to Action

For more in depth show notes visit https://microsite.com/episode11 for all the links, resources, and your free Power Moves Playbook download. Make sure to like, share, and subscribe so you never miss an episode—see you next week!

In this episode of Power Moves, I’m giving you the exact steps to future proof your health practice and move from surviving to thriving. I share powerful insights on short-form video, building communities, strategic email marketing, and creating multiple income streams that will keep your business secure well into the future. 

Whether you're a health coach, doctor, chiropractor, or any health entrepreneur, this episode will challenge you to think big and dream wildly. Put your hand over your heart, get real with your business, and let’s talk strategy, AI, and making money while you sleep.

Key Takeaways

The Power of Short-Form Video – Learn why repurposing video content across platforms like Instagram, TikTok, and LinkedIn is key to future proofing your business. 

Strategic Email Marketing – Your email list is your most valuable asset; nurture it consistently to drive growth and sales.

Multiple Streams of Income – Diversify with products, courses, subscriptions, or coaching to ensure financial security and scalability.

Building Community – Engage your audience through Facebook groups, live content, and multi-platform connections to create loyal fans.

Leverage AI Tools – Automate your marketing, streamline processes, and replicate yourself to scale your business effectively.

Links & Resources

Download the FREE Power Moves Playbook

Struggling to market your health-focused practice? You’re not alone. Download The Power Moves Playbook—a FREE guide to help you grow your practice with confidence and clarity. Get your copy now! : https://microsite.com/power-moves-playbook-download/ 

Book A Free Strategy & Content Call

Ready to take your marketing to the next level? Book a call with me and my team today at https://microsite.com/ and let’s make content with a strategy that converts.

What is CRTX?

Missed Leads Cost You Millions : CRTX is a cutting edge AI-powered patient-acquisition software. Visit https://agent.mycrtx.com/ to learn more and schedule a demo today!

Subscribe to the Newsletter

Stay ahead of the curve! Subscribe to our newsletter for expert strategies to boost patient engagement, master digital campaigns, and navigate industry shifts with confidence: https://microsite.com/newsletter

Join the Monthly Webinar Series

Join our monthly How to Grow Your Practice workshop. Reserve your spot today and take your practice to the next level: https://microsite.com/how-to-grow-your-practice-webinar/

Hey best friends, it’s Lauren Powers here with the Power Moves Health Marketing Podcast! In this episode, I’m diving into why I rebranded the show from The Bad Entrepreneur Podcast to reflect where I—and you—need to be: thriving, not just surviving. 

I share why it’s time to embrace smarter strategies, future-proof your health business, and adopt actionable marketing tactics that work today. If you’re a practitioner, health coach, or wellness entrepreneur looking to elevate your practice, this show will give you real-world strategies, insights, and motivation to make power moves.

Key Takeaways

The Power of a Name – Rebranding reflects growth, empowerment, and actionable steps for today’s health businesses.

Shift in Marketing Strategies – Content and referrals come first; prove your value organically before investing in ads.

Future of Marketing – AI tools and automation are essential to staying competitive in the evolving health space.

Eliminate Negative Business Mindsets – Thriving health businesses require a mindset shift toward empowerment and authority.

Actionable Content Every Week – Leave each episode with practical steps you can implement immediately to grow your practice.

Links & Resources

Download the FREE Power Moves Playbook

Struggling to market your health-focused practice? You’re not alone. Download The Power Moves Playbook—a FREE guide to help you grow your practice with confidence and clarity. Get your copy now! : https://microsite.com/power-moves-playbook-download/ 

Book A Free Strategy & Content Call

Ready to take your marketing to the next level? Book a call with me and my team today at https://microsite.com/ and let’s make content with a strategy that converts.

What is CRTX?

Missed Leads Cost You Millions : CRTX is a cutting edge AI-powered patient-acquisition software. Visit https://agent.mycrtx.com/ to learn more and schedule a demo today!

Subscribe to the Newsletter

Stay ahead of the curve! Subscribe to our newsletter for expert strategies to boost patient engagement, master digital campaigns, and navigate industry shifts with confidence: https://microsite.com/newsletter

Join the Monthly Webinar Series

Join our monthly How to Grow Your Practice workshop. Reserve your spot today and take your practice to the next level: https://microsite.com/how-to-grow-your-practice-webinar/

Buckle up, besties! Today, I’m thrilled to welcome the iconic JJ Virgin into the studio. JJ is a New York Times bestselling author, a powerhouse entrepreneur, and the founder of the Health Biz Growth Collective. In this episode, she’s dropping wisdom bombs on how to scale your health business beyond your wildest dreams. We dive into everything from turning bad business decisions into teachable moments to building a scalable, resilient model for success.

JJ shares her incredible journey through entrepreneurship, including why she left her gym business and how she expanded her brand to multi-seven figures. If you’re a health entrepreneur stuck in a traditional business model or unsure how to monetize your expertise, JJ’s frameworks and insights will inspire you to take action and scale smarter.

Key Takeaways:

Predictable success is possible with the right business model—here’s how JJ’s Health Biz Growth Model delivers.

Transitioning from a single income stream to a hybrid model—why it’s crucial for survival.

Creating a scalable offer—start by understanding your market’s burning desires.

You don’t need a C-suite in a $20M business—focus on optimizing before scaling.

JJ’s $5M gym mistake—a lesson in the importance of multiple revenue streams.

Learn how to sell to warm leads—long before investing in paid ads.

Links & Resources:

Health Biz Growth Ascension Model & Checklist: https://mindsharesummit.s3.amazonaws.com/Mindshare+Collaborative+-+Health+Business+Ascension+Model.pdf

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Hey besties! In this episode I’m dropping pure gold on one of the most powerful tools in your marketing arsenal: lead magnets. We’re talking about how to create lead magnets that not only attract your ideal patients but also convert them into loyal clients.

I share some hard lessons from my early days (like losing thousands by giving away too much for free!) and give you actionable strategies to turn freebies into money-making assets. If you’re ready to future-proof your health business and grow your audience with high-converting lead magnets, this is your moment!

Key Takeaways: 

Relevance is Key – Your lead magnet must speak directly to your ideal client’s needs and pain points.

Lead Magnets 101 – Learn the basics of creating irresistible offers to attract new patients.

Quick Wins Convert – Deliver actionable results fast with tools like checklists, eBooks, and quizzes.

Visuals Matter – Invest in professional, branded designs to stand out in a crowded market.

Case Studies Build Trust – Show potential clients real-world success stories for credibility.

Explore Different Formats – From mini-courses to meal plans, find the lead magnet that fits your practice.

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Hey besties! Today, I’m beyond excited to welcome the one and only Dr. Phyllis Pobee. She’s not only triple board-certified but also a total trailblazer in DNA-based weight loss! Dr. Phyllis just closed her clinic to go all-in with her online program, GeneLean 360, where she helps women lose weight and reach their health goals based on their unique genetics.

In this episode, Dr. Phyllis dives into her decision to leave brick-and-mortar life behind, shares how she overcame her fears, and gives us the real talk on building an online health business. Trust me, if you’re ready to take your practice digital or want a push to shake up your business, this one’s for you!

Key Takeaways

Closing her clinic to go fully digital—Dr. Phyllis shares why this pivot was necessary to grow GeneLean 360 and expand her reach.

Using DNA-based weight loss to personalize health—how understanding clients’ genetics helps Dr. Phyllis tailor their journey for real, lasting results.

Understanding that fear and growth can’t coexist—Dr. Phyllis explains how shedding fear helped her commit to her online business fully.

Getting intentional about marketing—Dr. Phyllis highlights how showing up online made it easier for clients to find her and her services.

Adding value in every patient interaction—why focusing on client impact over revenue has been key to GeneLean 360’s growth.

Finding mentors for accountability—Dr. Phyllis talks about how her mentors kept her vision on track and prevented shiny-object syndrome.

Where to Find Our Guest

Check out Dr. Phyllis’s website: www.drphyllispobee.com and www.genelean360.com

Alright y’all, if you loved this chat, head over to https://www.microsite.com for the full show notes, resources, and all the links from today.

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

In this episode I’m breaking down the latest trends in paid advertising for health entrepreneurs. We’re diving into what’s working now, what’s outdated, and where ads are heading for business owners like you in the health space. From maximizing your ROI on video ads across TikTok, LinkedIn, and YouTube to understanding why static ads just aren’t cutting it anymore, I’m here to help you avoid the same costly mistakes I made in my early days (think $2,000 on Yelp ads with zero ROI).

You’ll learn why short-form video and targeted LinkedIn ads are on fire, plus we’ll dig into emerging trends in interactive AI and TV ads. If you’re ready to level up your ad game and stop wasting money on strategies that don’t work, this is the episode for you.

Key Takeaways

Why Short-Form Video is King – Platforms like Instagram Reels, TikTok, and YouTube Shorts are crushing it and keeping audiences engaged.

LinkedIn Ads for Health Pros – With billions of searches each month, LinkedIn ads reach a targeted professional audience that’s ready to invest.

Get Leads with Facebook Group Ads – Building a community just got easier with Facebook ads that promote your group and capture leads seamlessly.

Lead Ads for Easy Conversions – Use Facebook and Instagram lead ads to collect contact info directly, keeping users on the platform.

Bold, Eye-Catching Ads – Don’t be afraid to create scroll-stopping visuals and interactions that capture attention and drive results.

The Value of Retargeting – Retargeting ads bring warm leads back into your funnel, helping you maximize ad value.

Avoid Overcomplicated Funnels – Keep it simple for maximum conversions and a smooth user experience.

Emerging Trend: YouTube and Connected TV Ads – Reach a broader audience by advertising on platforms like Hulu and YouTube TV.

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Today, I’m sitting down with Dr. Fallon Patel, an incredible optometrist who’s taken her business from one location to FIVE successful practices! If you’ve ever wondered how to scale your health business while juggling family life, this episode is for you.

Fallon shares how her passion for optometry started when she was just 16, inspired by a blue suede suit (yep, you read that right!), and how she bet on herself time and time again to build a thriving business. We dive deep into the lessons she’s learned about leadership, hiring the right team, and how she balances being a boss with being a mom of two little ones. Dr. Patel’s story is a masterclass in taking opportunities, trusting your gut, and scaling your business with strategy. You’re not gonna want to miss this one!

Key Takeaways:

Scaling requires vision and taking risks—sometimes you just have to say "yes" and figure it out later.

Leadership is key—Dr. Patel shares how investing in personal development has transformed her approach to business and her team.

Hiring the right people is crucial, but it’s a work in progress—expect to evolve your team as you grow.

Balancing family and business means outsourcing the non-essentials—stop doing your own laundry ya'll!

Multiple streams of income are necessary to sustain growth—Dr. Patel talks about how optometry is evolving and how she’s diversifying her services.

Where to Find Our Guest:

Website: https://fallonvisiongroup.com/

Instagram: https://www.instagram.com/drpatel.eyedoc

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Today we’re talking about the critical components that can take your practice to new heights by mastering the mindset for success. Whether you're a health coach, chiropractor, doctor, or any kind of wellness entrepreneur, we’re diving into why the person you are today won’t get you to where you need to go.

I’m serving up hard truths on embracing discomfort, letting go of perfectionism, and learning how to lead with confidence. If you’re ready to unlock your full potential and grow your practice beyond six and seven figures, then grab your coffee, settle in, and let’s do this! Oh, and don’t forget to share this episode with another practitioner who needs that push!

Key Takeaways:

To lead your practice to new heights—you have to get comfortable with being uncomfortable.

Perfectionism holds you back—focus on making progress, not being perfect.

Master delegation to free up your time and avoid burnout—Failure is just feedback so learn from it and keep moving forward.

Protect your energy like it’s your most valuable asset.

Lifelong learning is essential—invest in coaching and mentorship.

Keep your "why" front and center—stay aligned with your goals.

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Hey y'all! Today’s guest is none other than Dr. Lisa Lewis, a powerhouse in naturopathic medicine with over two decades of experience in hormone health, stress management, and program development.

Dr. Lisa gets real about how she scaled her business, mastered the art of selling programs, and tackled the private labeling game—all while staying true to her passion for healing. From navigating the mindset shifts required to sell your services confidently, to making passive income through private labeling, this episode is jam-packed with actionable tips for health entrepreneurs. Whether you’re a doctor, health coach, or naturopath looking to scale, you won’t want to miss Dr. Lisa’s wisdom on thriving in the wellness space.

Key Takeaways:

Shifting out of a poverty mindset was essential—Dr. Lisa explains how this mindset change helped her scale.

Controlling her income streams has been key—private-labeling supplements allowed her to stabilize revenue.

Addressing stress accelerates healing—focusing on patient stress management has led to better health outcomes.

Group programs boost revenue and prevent burnout—Dr. Lisa shares how these offerings allow her to scale sustainably.

Niching down in hormone health has been a game-changer—targeting stress-related hormone health gave her practice focus and growth.

Daily client education is essential for practice growth—Dr. Lisa emphasizes how educating clients strengthens engagement and retention.

Links & Resources:

Dr. Lisa’s private label supplements are available on her website www.drlisalewis.com

Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/