Power of Podcasting with Julius Hinton

Podcasting in 2026 looks a lot different than it did ten years ago. In this episode of The Power of Podcasting, Julius Hinton breaks down four keys to building a successful podcast today: high-quality audio, repurposing your content, showing up across multiple platforms, and maintaining a consistent weekly cadence.

From improving the listener experience to turning one episode into videos, social posts, blogs, and more, Julius explores each strategy from the perspective of fans, creators, and brands—and explains why consistency, quality, and reach are what separate successful podcasts from the rest.

For more, explore Edison Research on podcast listening or browse Apple Podcasts.

You can also connect with Julius on LinkedIn, support Power of Podcasting on Patreon, and learn more about The Plug Podcast Agency.

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Julius explores why presidential candidates, Kamala Harris and Donald Trump are appearing on popular podcasts. Listen in as Julius unpacks the power of podcasting in political campaigns, discusses the latest trends in podcast technology and accessibility, and considers the deeper impact on audience engagement and conversion.

Julius uncovers why campaigns are increasingly turning to podcasts as a primary medium to reach younger, unaffiliated voters. He reveals the strategic importance of podcasts in political campaigns, particularly for engaging diverse demographics and with the 18 to 34 year old, a group largely identifying as independent. Using insights from data such as the Infinite Dial report, Julius dissects how both candidates are carefully selecting podcasts that resonate with targeted audiences.

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Explore insights from Edison’s Share of Ear Report revealing podcasts as the leading audio content, consuming 34% of listeners' audio time. Apple Podcasts is now available to Android users, boosting listener engagement. Plus get some numbers on who is active in the podcast space. Stay informed on trends and innovation shaping the podcasting world. Follow for more updates and insights.

Connect with Julius and go "Next Level" on Patreon

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Learn about a major new venture between iHeartPodcasts and Thoroughbred Studios, get the scoop on entry details for this years prestigious Ambies Awards and insights from Podmatch's industry report, highlighting the current high interest in podcasting alongside its challenges. 

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Podcast Industry Report for Independent Podcasters

Entry for The Ambies

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Producer Julius talks about recording multiple podcast episodes in one day. He emphasizes the importance of managing mental, physical, and emotional stamina, advising a maximum of... if you're still reading then click play!

Whether you're a seasoned podcaster or just starting, this episode provides valuable insights to enhance your podcasting workflow.

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Top Podcast Microphones

RE-20 Electro Voice Microphones (industry best)

Shure SM7B Microphone

Shure MV7 - This one has a USB-C Macbook folks!

Rodecastr Pro II

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How many podcast do you listen to per week. On average US podcast listeners tune into.. listen now on

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