Power Play

Ever heard of Viagra, Rogaine, or Ozempic? 

The process for turning a chemical compound into a household name is both a science and an art. In fact, naming a prescription drug can take a manufacturer up to four years, as a set of three monikers per medicine must run the gauntlet of several regulatory agencies.

It all starts with determining a drug’s chemical and generic names — both of which involve established rules. After those are settled, the rest is marketing. 

So how do some drugs become memorable? What global trends dominate drug naming? And what happens when a company gets it wrong?

Get all the answers in our season 8 opener.

The Quartz Obsession is produced by Podcast Fast Track, with additional support from Jason Russum, Amy Perry, Liliana Zapata, Juan Palacios, and Lorena Caro. Our theme music is by Taka Yasuzawa and Alex Suguira. This episode was recorded at G/O Media headquarters in New York.

Bought something you don’t need from an ad? Blame it on the algorithm. Disappointing singles on your dating app? Blame it on the algorithm. Come across a post that hits too close to home? Yep, it’s the algorithm. But what exactly is the algorithm, and when did it start shaping how we live digitally? We track the making of the algorithm — starting with ancient Babylonians and Greek mathematicians — to understand the forces filtering what we stream, shop, and see online today.

Love a game, buy a game. Really love a game, buy a new, improved version of that game. The video game industry knows that you don’t even have to be a die hard gamer to get out your wallet for a chance to recapture the thrill of killing that zombie or discovering that master sword. Plus, there are new technologies to consider — new graphics to enjoy, new storylines to flesh out, the possibilities are endless, and the piles of gold coins keep growing.

Think of the world’s dirtiest industries and you’re probably thinking along the lines of oil or meat… but the buildings we live in, the bridges we drive on, the cars we drive in, those all involve something pretty nasty. Steel. Traditional steelmaking is a famously dirty process, but we’re here to tell you that there’s a greener way to make the thing that makes all the things.

We’ve long associated virtual reality with escaping to someplace more exciting, but the technology has never quite caught up with science fiction’s promise. But VR headsets’ emerging practical applications are a different kind of thrilling — training workers, helping in healthcare, making the workplace less stressful. All of these are reasons to celebrate, and show that VR headsets actually do have a place in every home and office, without being a means to escape them.

Smart rings have been around for years. And according to some tech experts (and a lot of consumers), they might outlast the smartwatch. These sleeker, less bulky wearables collect more accurate data, often at a lower price point. And the technology has come a long way. But do we really want or need all this information about our bodies? And does having all that information at our, well, fingertips actually help us in any practical way?

Presented by Deloitte

Episode art by Vicky Leta

You’ve seen the endless sea of red when you’re stuck in traffic. But chances are, you haven’t given the simple tail light much thought. Car designers past and present have, though — and so has Jason Torchinsky, co-founder of auto news blog The Autopian. These signals, which include the lights that indicate a car’s existence on the road, brake lights, and turn indicators, have traveled from oil lamp to bespoke brand signature over the years. All so we can show each other where we are and where we’re going. This episode is guaranteed to change how you think about any road-based journey (and it might involve a little tail light fan fiction, too).

Presented by Deloitte

Episode art by Vicky Leta

The Quartz Obsession is back for season 7, and this time, host Gabriela Riccardi will talk to guests obsessed with taillights, green steel, virtual reality headsets, and more. Join us on March 19 for a whole new set of topics you won't be able to stop thinking about.

These days, we’ve got photographic evidence of our memories just about everywhere we turn. But what about the memories that you have no way of calling up at the touch of a button or the turn of a page? That’s the case for entire older generations, and one global research project is using artificial intelligence to create images of the memories of early-stage dementia patients. It’s a futuristic technology that recalls the past.

Presented by Deloitte

Episode art by Vicky Leta

What began with a simple window has become an exercise in efficiency—and fast food chains are always looking for ways to move more people through drive-thrus more quickly. But until recently, the technology hadn’t changed all that much in the past few decades. Now, the age of artificial intelligence has ushered in new ways to shave off valuable seconds. Drive-thrus have become such cash cows that more and more fast food locations are doing away with the in-house dining experience full stop. Will the future of drive-thrus be a dystopian tech-nightmare, or a fast and easy way to get our burgers and fries?

Presented by Deloitte

Episode art by Vicky Leta