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“Don’t be afraid to ask for it” - Danita Johnson, President and COO of the Los Angeles Sparks
A meteoric rise over 14 years in basketball to the office of president and COO of a major market professional organization, Danita offers a valuable, front-office perspective on a wide variety of pertinent topics in sports: the USWNT's fight for Equal Pay, the new WNBA CBA, the Sparks as a ‘multi-dimensional company', how revenue streams differ from her experience in an NBA front office to a WNBA front office, ways to increase the visibility of the game, and ways to increase star player marketability.
We'll also tackle:
Featuring listener questions from:
Genna in Miami asks about Kobe's impact and which NBA player will take the reigns in carrying out his goal to promote the women's game
By Audacy“Don’t be afraid to ask for it” - Danita Johnson, President and COO of the Los Angeles Sparks
A meteoric rise over 14 years in basketball to the office of president and COO of a major market professional organization, Danita offers a valuable, front-office perspective on a wide variety of pertinent topics in sports: the USWNT's fight for Equal Pay, the new WNBA CBA, the Sparks as a ‘multi-dimensional company', how revenue streams differ from her experience in an NBA front office to a WNBA front office, ways to increase the visibility of the game, and ways to increase star player marketability.
We'll also tackle:
Featuring listener questions from:
Genna in Miami asks about Kobe's impact and which NBA player will take the reigns in carrying out his goal to promote the women's game

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