We're still early in 2018 but I'm laser focused on my goals that I've set for myself to achieve by the end of the year. Ultimately I've set a sales goal on Amazon at $10,000/month and I have a plan in place to achieve this.

Here are some of the specific things I'm going to focus on to help me achieve sales on Amazon:

• Coupons

Amazon started the coupon feature several months ago and I've had some real good luck using it. It's a must on private label and I've even used it on products I've gotten wholesale. On the show I describe how I use coupons to undercut the competition & keep the buy-box more often.

• Photos

I purchased the Amazon Basics photo studio that Amazon sells. It's basically a light box that creates nice product images for small-medium sized items. I really think it will help my listings stand out, especially on bundles/multi-pack listings where most people just use stock images. 

• Bundles/Multi-Packs

Truly the poor-man's private label on Amazon. I don't have enough time in the day to hunt for bundle/multipack listings to create on Amazon. However, one way to identify them is on the product listing page itself. On most items you see "Frequently Purchased Together" with links to multiple Amazon products that customers often buy together at the same time. I've found creating these bundles (if they don't exist) is one of the best ways to make money using wholesale arbitrage. 

eBay is still a viable marketplace for most products. While I don't have any specific goals for eBay - it will help me achieve my sales goals for Amazon in a number of ways. The primary way it will help is by clearing inventory that isn't moving on Amazon - or was returned. I've found used merchandise sells well on eBay, and some categories such as collectibles actually sells better. 

Because eBay is so much more manual labor/work versus using Amazon FBA, I'm not trying to achieve maximum potential on the site, however I feel it's still worth focusing some time on given the advantages it has over Amazon in some selling scenarios. 

All this and more on today's show!

A new year is upon us. By now we've recovered from New Years day drinking and it's time to make 2018 the best year ever. Amazon is increasing fees essentially across the board - so you'll need to come up with some strategies to beat the fee increases. I feel there are 2 obvious things you can do to counteract the fee increases & one tip that might really make it a profitable year. All comes with work & effort so be prepared to put in the time needed to succeed. Second, we discuss how Goal Setting needs to be accompanied by a defined Plan AND Reward/Motivation. A goal without a plan is a wish. Turn your 2018 goals into a reality by developing a plan and are rewarded by a pre-determined benefit. I feel if you follow these steps in 2018, you should have a great year.

On today's show, I walk you through 3 of my websites revenue for the year. I give you an example of a small website (under 150 unique visitors per day), a medium sized website (under 500 unique visitors per day) and finally a large website that had 1.4M page views during 2017. 

I talk about how much money I made on each website, and give you ideas on how much work was involved to get that revenue. 

Then I give an update on my Private Label product I'm selling on Amazon. I have been running Pay Per Click (PPC) ads since I launched the product, and I give you my tips that I have worked on to reduce my ACOS from nearly 100% down to the low-teens.

Finally I give you some goals that I have for 2018 and some of the things I'll be working on.

On today's show I walk you through the first 5 days of selling on Amazon FBA. I talk about what I did with Amazon PPC ads. I talk about the promotion I did on Facebook. I talk about the delays I'm having getting more units to go live on the Amazon site. I talk about how I went from no sales, and feeling kind of down - to selling out of the inventory I had on the site. Finally, I start to discuss my plan of action going forward and the things you can learn from my mistakes & success. 

On today's show I'm going to cover the 5 steps I took to launch my 1st Amazon FBA Private label product. These are the steps I've taken after I selected, sourced and had my first 500+ units delivered. Read the Full Show Notes + Example Photos at www.powersellingradio.com

Have you tried Google Adwords but didn't have any success? Have you given up on using the most powerful traffic driver on the web? Today I walk you through my techniques I have used to buy over $250,000+ worth of ads over the last several years.

Today's podcast will focus exclusively on text ads. First thing about a text ad that needs to draw the users attention is a good opening line. I like to ask a rhetorical question for my opening line. For example:

User types "hotels in Hawaii" in a Google search.

My title text line will be something like:

• Looking For The Best Hotels In Hawaii?
• Where Are The Best Hotels In Hawaii?

Getting the user to read your title text and saying "yes" is a sales tactic that has been around for ages. It also helps qualify the user who clicks on your ad - which should drive up your click-through-rate (CTR).

My tag-line, or the second line of text is often something that proclaims how great my website/content is or entices the reader to click. For example:

• The #1 Hawaii Hotel Site With Real Reviews
• Read My Personal Reviews Of Each Hotel!
• Top 5 Best Hotels In Hawaii

Inside Google AdWords - you'll want to test at least 4 ads when you start out. After you start noticing the ad with the best CTR and results .... start eliminating the ads that aren't performing. At the same time, try to refine what is working to see if you can't get better results. After a while you should narrow it down to about 2 ads that rotate based on the users search term.

After you start seeing how users convert on your website, start adjusting your bids based on device type. I often pay 2x - 3x+ for desktop (and tablet) traffic versus mobile traffic. However, if your site is converting really well for mobile, you might do the opposite. Use Google Analytics & different landing pages (with different affiliate/ad tracking) to judge what you ROI is and adjust your bids accordingly.

When you first start your campaign in Adwords you might notice that it's hard to get your ads to run. Often times your quality score will be low - and you might be under the suggested first page bid. I would bid a bit higher than you really want to in order to get your ads to run. I've set up many campaigns where my quality score was low and I was paying $0.50+ per click. Those exact same campaigns now have 9/10 quality scores and I pay closer to $0.07 per click. In order to get Google's algo to notice you - get the ads to run and adjust down over time.

Lastly keep testing & adjusting constantly. Once you feel like your conversions are dialed in - leave the campaign alone and transfer it to Bing/Yahoo to get even more traffic. You can also bid adjust for age/gender & location ... which can drive up your conversions even more.

Let me know if you have any questions by leaving a comment below.

On today's podcast I give you a quick update on how August 2017 went selling on Amazon FBA. I had my first $10,000+ sales month and I give you my strategy going forward. I've been in the design/planning stage of my 1st private label product for about 30 days - and I finally placed my first 500 unit order through a United States manufacture. I give you the reasons why I went with a USA supplier - and why you should consider it too.

On today's show I give you my step-by-step method to launching a new website. I have extensive show notes written up that will help you by visiting www.powersellingradio.com/start

Today I give my top 5 reasons why traditional SEO tactics are dead. They don't work, and end up costing you time & money. I give tips on what you should be focusing your efforts on instead.

Today will be my 1st podcast where I discuss my recent endeavor into Retail/Online arbitrage using Amazon FBA. I've had some really good success so far, and I discuss some of the things I've learned over the last 30 days.

These are the tools I've utilized:

Legal Zoom

FBA Scan

Fetcher

Here are some Amazon Specific things to keep in mind:

Professional Seller Account

Know the categories you can buy/not buy in

I discuss how I've used Wholesale vs Online vs Retail arbitrage.

I've done some cross listing onto eBay, but honestly it's often been more trouble than it's been worth. 

I've encountered many problems, but keep in mind none have set me back:

Getting kicked off listing

Items being lost in warehouse

Overweight box

Buying gated merchandise

I give some very specific ideas on what to buy:

Seasonal

Back to school

Holidays 

If you want to learn more about retail arbitrage selling on Amazon - here are some more podcasts that I listen to:

Resources:

The Amazing Seller Podcast

ecom Crew

Jason & Scot show