In this podcast, Leslie discusses the importance of visual communication. Think about what image you want to convey. It is also important to identify your “honest mirrors” – those that will provide honest feedback.

Leslie discusses the power of great copy. In the 21st century, great copy is about writing for results and ending with a call for action.

Leslie shares seven tips to make your presentation memorable.  The goal you are working towards is to be memorable, from head to toe. Tips include open with a wow, begin at the end, connect the dots for your audience, be thought provoking, provide a call for action, have a great line and make magical moments. 

Leslie shares her views on the different presentation styles of both Mitt Romney and Barack Obama.

Leslie challenges the listener to look at all avenues of communication as a marketing initiative. This includes things such as podcasts, webinars or teleseminars.

Leslie discusses how audiences perceive and respond to presentations. She stresses the importance of conveying your message in a concise manner. Details are provided on what the structure of your presentation should be and how to wow your audience in the simplest way possible.

In this podcast, Leslie stresses the importance of having an honest mirror. Professional coaches can identify the “why” in the statement “why are some people so effective and good at what they do” and they are qualified in training their clients to be the best they can be.

Leslie shares the importance of having and sharing great stories. They get people’s attention, keep their attention and fhelp connect the dots. She explains the strategy of collecting stories and keeping them until it’s just the right time to use them.

Leslie discusses what exactly a “force of nature” is, and how to work with somebody that has this personality type. Tips to do this include asking them questions to keep them accountable, looking past the messenger that bosses often use to do their “dirty work”, keeping your eye on the big picture, setting up boundaries when dealing with “forces of nature” (and stick to them), and to pair individuals that have this personality type with an individual that is more “tactical”. Consistency is key when working with “forces of nature”!

Leslie explains that communication has many spokes to it. Some CEO’s are effective in some situations and not others. CEO’s must have a vision, communicate that vision and obtain “buy-in”. She provides examples of how she has helped clients do this.