Inside this episode, you will hear the entire behind the scenes on our life over the past 6 months. From our complete loss of faith in becoming parents and also the process of adoption, followed by the biggest miracle in our lives. Also, you will get the first glimpse on how motherhood is changing my business post maternity leave, including why I’m launching a community for podcasters (+ hear a sneak peek on all the goodies inside the program!).

  IN THE EPISODE YOU WILL HEAR ABOUT:

• The whirlwind 9 days we had to prepare for Kylee’s birth and placement with us.

• The blessings and outpouring of love for the 2 weeks we had to stay in Colorado and once we got back home.

• What to do when your business hits a hard stop and you have to step away, and then how to start showing up again consistently.

• Why I’m launching a community for podcasters (hear a sneak peek on all the goodies inside the program!).

• My words of the year: BOLD & BRAVE, and how I’m incorporating these qualities into my daily life.

 

RESOURCES:

• Connect and send a message letting us know you loved this episode: @meganaccardo

• Join our community for ambitious female podcasters: meganaccardo,com/community

• Work with Megan to launch your podcast or program: https://www.meganaccardo.com/private-coaching

 

How Do You Work Toward Specific Results But Detach From the Outcome? First... A Personal Update

We are getting ready to go to Colorado for September for a very special reason (HINT: we are growing our family!). I’ll let you listen in on all the details to get the inside scoop! This journey has been the ultimate lesson in working toward a specific result while detaching from the outcome (that exists outside of our control). 

Also.. Thank You For Celebrating 100 Episodes With Me!

Welcome to the 100th episode of the Power Your Purpose podcast! I want to thank you for the support, messages, feedback, and glowing reviews over the past few years. It means the world to me to hear how these episodes have been valuable and impactful for you!

Don’t ever stop because you are the reason we are here celebrating 100 episodes!!

Detaching From the Outcome

Detaching from the outcome is the name of the game in business and life. We can put in all this work in one area or another, and we can show up every day and try to move something forward, but there comes a point where we are not ultimately in control of how things will turn out. There is a delicate balance between preparation and anticipation of the outcome. I have been asking myself lately how much can I prepare in order to to feel good about the best possible result while still knowing the outcome may turn out differently than I am hoping for. This pressure has not only changed my mindset for the better, it’s helped my business too. My constant question is, How can I do everything faster? With my current situation, I don’t have time to overthink things, redo something, or move slowly. And I’m reminded that when there is pressure, we have to take action. So my question to you is: Where can you create positive pressure in your life to make decisions faster and take action more quickly? The sooner you get into action, the sooner you will get momentum and results! You will be able to scale your dreams, goals and business.

What Has Helped Me Through Hard Times

Listen in for a few of my key thoughts and pieces of advice that I have learned through many hard challenges I’ve gone through. You will NOT want to miss this uniquely personal and inspiring episode! 

Resources:

• Discover your marketing superpowers with this 1-min quiz

• For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose.

• If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today.

One of my business besties is joining me on the podcast this week to talk all about biz strategy and investing in yourself and your business. Listen in on this insightful conversation and learn how to start thinking like a business so you can inspire like a boss.

Anne Watson is a business strategy coach who helps female communicators and entrepreneurs. She helps her clients prioritize all their ideas, break toxic thought patterns, and develop their signature offer so they can build a brand and business that is both inspirational and profitable.

We dive right into all sorts of topics that you will want the REAL TALK on, including:

• What does niching down reeeeaaally mean. We both explore how we have struggled with picking our own niches and the best way to move forward when you are stuck on this.

• When to hire a coach and what to look for. We cover all sorts of options like 1:1 coaching, group coaching and high-ticket masterminds. PLUS we dish on disappointing moments in our own personal investments in mentors, and how to avoid them for yourself.

• The key ingredients to transforming your business and hitting your revenue goals. We chat about why DIY'ing your biz by learning from online mentors can be dangerous and how we believe when you pay, you pay attention.

Hit PLAY to learn how to think like a business so you can inspire like a boss, starting today!

Resources:

• Discover your marketing superpowers with this 1-min quiz

• For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose.

• If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today.

• https://www.instagram.com/annewatsontx/

• https://www.annemwatson.com/

Improve Your Speaking & Communication Skills

This week on the podcast we have a guest who knows a thing or ten about speaking with more confidence and impact. This is more valuable today more than ever before as we are having to be on video at our jobs and using it to stay connected to colleagues. Not to mention that as an entrepreneur or business owner, speaking about our expertise and services is almost mandatory for business growth. The key is learning how to show up confidently online and attract more customers into your world.

Jessica Chang Irish is an Emmy-award winning TV news reporter turned speaking coach who empowers ambitious professionals looking to build their influence through in-person and on-camera speaking.

She reveals how she went from a 4-time Emmy award winning news reporter to a speaking coach. (HINT: she had to wake up at 2AM and cover all sorts of horrific news stories.)

We dive into several hot topics, including how to build your influence and connection with ideal clients through simple weekly video tips, and how to introduce yourself so people remember you.

This episode is for you if you want to speak more confidently in meetings on camera or even introduce yourself to others in order to best represent your brand or business.

Jessica has made all the mistakes so you don’t have to. She even reveals she still gets nervous speaking in front of others. She reminds us that it’s not about overcoming fear, but about managing the butterflies. It’s ok to have butterflies, you just need to teach them to fly in the same direction.

Tips to Showing Up Better on Video

Inside this episode, Jessica dives into her best tips, including:

• Just start. You don’t have to dance, lip sync or point to text bubbles on Instagram reels. Start with talking about what you know (it doesn’t have to be fancy).

• Talk in soundbites. Tiny pieces of content are key, such as 1 tip or 1 mantra. Don’t try to fit too much content in — less is more.

• Stay consistent and get accountability. For example, if you start a “weekly Wednesday series” you will be more likely to follow through each week.

• The power of the pause. Your pacing can be used as a strategy, and changing it up can be so important —slowing down to bring people in with a pause and talking faster to get people excited and bring the energy up.

• Take control of your voice. You can take control of your intonation and tone through breathing, as well as learning how to be able to physically calm your fears through centering your body.

Practice Makes Perfect… Or Does It?

If you were wondering just how much to practice before presenting in a meeting or turning on the camera, Jessica helps us find the balance between preparation and authenticity. (You don’t want to try to memorize something word-for-word.)

But it is important to practice on camera so you can review and notice your hand gestures, facial expressions and intonations you never have noticed before. This is important because 93% of the message people are taking in when they are watching you is non-verbal. Gestures matter!

Make a Good Lasting First Impression

We can all make a good impression but how do we make a good lasting first impression?

Jessica does some hot seat coaching with me inside this episode on how to deliver a great elevator pitch.

For you to be memorable, frame it like this (here is mine that we worked on together in real time):

I’m Megan Accardo, an online business coach. I help female entrepreneurs who feel frustrated with not being able to build their business by giving them mentorship, strategies and mindset work so they feel confident getting clients with ease.

Listen in to learn the exact formula so you can create yours today!

Hit PLAY to start speaking with more confidence and impact today! While you’re listening, screenshot this episode and tag us on IG.

 

Resources:

• Discover your marketing superpowers with this 1-min quiz

• For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose.

• If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today.

• https://www.instagram.com/jessicachangirish/

• https://www.linkedin.com/in/jessicachang

• facebook.com/jessicachangconsulting

This week is a firehose of strategy and resources as we are talking about packaging and pricing your offer. I am giving you everything you need to know to be able to price your offer for your services, and what that offer should be exactly.

After listening to this episode, I promise you will never give out free sessions or services again!

Hit PLAY to hear the pros and cons of the (3) options for packaging your offers with the pricing tiers for each, along with which one I highly recommend starting with!

• An “Easy Yes” Offer
• The Mid-Tier Offer
• The High Ticket Offer

Then I reveal (9) HOT tips for packaging your offer, including how to infuse your special sauce into it in a way that will guarantee sales and how to know with 1000% confidence that you are the person who can solve this problem for this specific type of person.

Finally, we chat about finding the perfect pricing -- why you should steer away from trading hours for dollars, what value anchoring does, and how adding a VIP tier boosts sales psychology and results in more purchases.

Hit PLAY to get this value-packed masterclass on packaging and pricing your offer and start making more money today! While you’re listening, screenshot this episode and tag me on IG.

Resources:

• Discover your marketing superpowers with this 1-min quiz

• For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose.

• If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today.

Have you ever had a strange sickness or ailment come out of nowhere? That is usually a good moment to take a look under the surface and see if there is more to the story than meets the eye!

The biggest lesson I learned through my own healing journey a couple years ago is that physical issues are often manifestations of other things happening in your life. There is a strong mind-body-soul connection that is undeniable once you start paying attention.

My guest on the podcast today knows a thing or two about the the path to healing and freedom.

Lily Gyamfi-Kumanini is a Transformational Healer, Speaker & Coach, who empowers women to rediscover their voice, own their story, & gain access to their natural gift of healing. She imparts a message of worthiness and empowerment in her coaching work.

After years of enduring challenges due to emotional and physical trauma, she has developed empathy and compassion for helping others through her REIGN METHOD: heal-create-live.

Inside this episode we talk about how to use these (3) steps to get the life you really want.

Lily shares about an identity crisis she experienced when she moved to the Bahamas with her now hubby, and we end up processing it in real-time inside this episode.

Plus, find out why we think “Time heals all wounds” is garbage advice!

While listening you will also learn:

• How to heal, create and live the life you were designed to live

• The importance of reconnecting to your identity, especially as circumstances are shifting in your life

• Why leaving a legacy can be so powerful when deciding what direction you want to go

• How a community is paramount for healing and growth and how to tap into the benefits of a supportive one (hint: community is different from your friends)

• Why no amount of business strategy is going to help you when you don’t have a strong foundation of identity and worthiness

Ultimately, Lily encourages us to reconnect with our voice, own our story & define our worth. This is the path to a life (and business!) we have only dreamed of.

Hit PLAY to get inspired and learn how to inhabit your beauty and worthiness. While you’re listening, screenshot this episode and tag us on IG.

Resources:

• Discover your marketing superpowers with this 1-min quiz

• For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose.

• If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today.

• https://www.instagram.com/lilygks/

• https://www.instagram.com/howshereigns/

The Complete Plan for (New or Burned Out!) Entrepreneurs

There are a lot of competing opinions about how to build out a social media content strategy plan. Inside this episode I’m going to give you the only (3) content pillars you need when starting out (or burned out!).

There is so much content out there and there can be a ton of pressure to feel like you have to show up every day and produce endless amounts of content. There is nothing you “should” be doing in your business - it’s your business.

Now, you will need some social media presence if you are wanting to monetize your expertise and get clients online, but you don’t have to burn out doing it. I’m going to show you a super simple way to stay relevant without posting 24/7.

Your new motto: Simplify to Amplify

Hit PLAY to hear the only (3) content pillars you need to build up your business or brand (no burnout here!).

Screenshot the episode and tag me on IG while you are listening!

Resources:

• Discover your marketing superpowers with this 1-min quiz

• For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose.

• If you are READY to create an easy system for getting your first (or next) paying clients into your business without burnout - Book a free strategy call today.

Being a Part of a Community Can Change Your Life

Have you ever been a part of a thriving community that changed your life and helped you reach your highest goals? Over my business career, I’ve been involved in several masterminds of ambitious and encouraging women and the transformation that occurs is priceless! I’ve been able to reach goals that I never thought were possible for me, and quite simply, do things faster and with greater results (aka get out of my own way!).

This week, my friend Hayley Luckadoo, joins me for a conversation on what it takes to build an engaging community around a podcast and a signature summit, and what the biggest benefits are of being a part of one.

Plus, we reveal a super awesome FREE way to join a community of fire starters for an upcoming summit that you will want to grab your ticket for today.

The Secrets to Building True Community

Hayley Luckadoo is a marketing coach, motivational speaker, and the founder of Females on Fire. She focuses on helping women in business create better and more profitable marketing strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams.

Females on Fire is a podcast, a community, and a movement, born out of a passion project and dedicated to women everywhere. What started as a few interviews over 3 years ago has turned into a space for women to grow personally and professionally, and find the education, motivation, and connections they need to thrive.

Listen into this episode to learn:

• How to get out of your own way and follow through on your vision, by making quicker decisions and not over-thinking everything! Success favors speed.

• What it takes to build true community online by going out of your way to be accessible, supporting other’s successes, and making members feel like a valuable part of something.

• The behind-the-scenes scoop on Hayley’s launching and running an online summit with 40+ speakers and 800 participants… Including how to use it as a networking tool, and a crazy successful lead generator for your email list.

Hit PLAY to hear all the goodies, screenshot the episode and tag us on IG while you are listening.

Your Personal Invite to Join us at the Females on Fire Summit

Exciting news! I am joining Hayley as a speaker for her next summit, so grab your FREE ticket to the Females on Fire Summit Aug 8-11 HERE. Come hang with us!!

There will be over 40 sessions, tons of giveaways, live panels (including yours truly... ME!), a networking lounge, and dance party! The best part is tickets are FREE. You can grab yours below (& upgrade to the SUPER SWEET wildfire pass with TONS of bonuses!!)

CLICK HERE TO SAVE YOUR TICKET TO THE FEMALES ON FIRE SUMMIT

Will we see you there?

Resources Mentioned:

• Want a free audit on your business? Book a free strategy call today!

• Discover your marketing superpowers with this 1-min quiz

• Join the waitlist for my signature coaching program

• Grab your ticket to the Females on Fire Summit

• https://hayleyluckadoo.com/

• https://www.instagram.com/hayleyluckadoo/

This week we are talking all about how to make your content more juicy!

Here are a few reasons why this matters:

#1: People have minuscule attention spans. You have to stand out quickly as people are scrolling or being bombarded by emails. You can’t just do the status quo when it comes to producing content.

#2: The sheer volume of content being produced, across massive amounts of platforms - this means your content has to shine above the noise.

I want to emphasize quality over quantity because you don’t need to burn yourself out posting 3x a day on ALL the platforms. That can be effective when you are scaling your business and have a team to support you, but we are going to keep it simple. I recommend picking 1-2 platforms and going all in those.

Remember, it takes 3-6 months to get traction on any one platform so stick with it!

This episode focuses on creating for social media and email content, because having an email list is super important to building a brand, business or side hustle. You can use these principles for building better content that converts across your social platform of choice.

The two questions you need to ask when creating content

These are the 2 questions you absolutely must always ask yourself before putting out any type of content:

• Why should someone care?

• What’s in it for them?

Creating content should always be for your audience (not you!). If your content can’t answer those 2 questions, then adjust it or delete it.

Hit PLAY to hear the (6) keys to juicy content and how to incorporate each one in your content creation process!

At the end, I reveal the behind-the-scenes view of taking a client’s social media posts and giving them a glow up. I made small tweaks and share all the details so you can make these changes in your own copy too!

PLUS - I give some fire bonus tips at the end of this episode on having the strongest CTA possible in every social post and email, in order to convert followers to customers!

Hit PLAY to hear all the goodies, screenshot the episode and tag me on IG while you are listening.

I recently invited my friend Angie Griffith, an epic podcast strategist, on the show to share some of her knowledge on launching, growing and monetizing your podcast. Angie spent a decade in the music business managing the careers of high-profile clients, and has strategically advised touring musicians, brands, nonprofit organizations. She now brings the insider secrets from seasoned podcasters and top networks like Wondery, to independent podcasters (like me!). If you have a podcast you want to monetize or launch a new podcast, this episode is for you! As a super sweet bonus- she is offering my community $100 off her Podcast Launch VIP Accelerator. (CODE: MEGAN100 for $100 OFF!!)

Hit play to hear our conversation on:

• How many downloads you really need for a podcast network or big agency to be interested

• How you can monetize with a smaller number of downloads, using a title sponsorship for 20-40 episodes

• The best ways to market your podcast on social media (hint: audiograms are dead)

• Why it’s important to rest and recharge for podcasters, and what to do on any off-weeks or downtime

• Where to invest money if you are ready for paid ads (hint: Leverage the podcast apps - you can purchase a paid banner inside the podcast apps which targets similar audiences who already listen to podcasts)  

We also chat about what are the BEST ways to grow your show… and spoiler, it’s NOT booking celebrities. Angie reveals how to boost awareness around your show through guesting on other podcasts, getting on Apple charts, and landing nominations for podcast awards shows. Plus she shares how to create a stellar one-sheet pitch deck so you can book better guests and massively expand your audience. Take a screenshot listening to this episode and tag us in it! @meganaccardo + @theangiegriffith And don't forget to check out the Podcast Launch VIP Accelerator. (CODE: MEGAN100 for $100 OFF!!)