Powerful Communication Podcast

Rule number 1 of better relationships with the media - consume more media.

Comsteria's media trainer Colin Kelly discusses 2 new outlets he thinks you should get familiar with.

Visit our website for more #powerfulcommunication and media relations advice.

I think the Scottish Government needs to up its game when it comes to dealing with the media around the Scottish Parliament right now.

Some of this advice will help other organisations dealing with hostile journalists.

If you need media training or crisis communications advice, get in touch with Colin Kelly at Comsteria by calling 0141 628 8228 or visit www.comsteria.co.uk

Have you ever had an argument with your partner where you start off arguing about something seemingly quite small and it then escalates? Previous issues from the past resurface and the whole thing ends up much bigger than you ever believed possible. You wonder how you got there.

Often these arguments are resolved when one or both parties realise what's actually happening. You think the issue is over an intepretation of the facts, but in some cases, what's really at stake is not so much what you've done but rather, how you've made the other party feel.

You're convinced the facts are on your side. But the other person is still upset and continually pointing out your interpretation of the facts isn't going to make them feel any better.

This sometimes happens with large organisations and there's a technique you can use in media interviews, statements and social media that might help.

Listen now and get in touch if your organisation needs help with media interviews, public relations and crisis comms. Visit us online at www.comsteria.co.uk

Or call 0141 628 8228.

You probably know where your business appears on Google for specific keywords.

But what happens if a potential customer asks ChatGPT or another AI chatbot about your business?

Here's a quick test you can try.

https://www.comsteria.co.uk

If you have a company blog, makes sure you use it!

Keep it updated regularly, don't have a few posts from 5 years ago and nothing up-to-date and relevant now.

As I consider whether to put my trust in you and buy from you, your blog is a key channel I will explore.

More on this - including a true story from the weekend - on the latest Comsteria #powerfulcommunication podcast.

Hi I'm Colin Kelly. This is the #powerfulcommunication podcast from Comsteria. You

can keep up to date with us at Comsteria.co.uk.

If you're interested in podcast or video production, Instagram Reels and Tik Tok or media relations training or crisis comms, then we're here for you.

Comsteria.co.uk with our communications training and consultancy.

Today I want to talk about artificial

intelligence in small business and

marketing and public relations. You

know that it's not so much the reality

that's important but rather the

perception. I think the perception is

that you're already using these

artificial intelligence tools like chat

GPT and the rest, and that you have at

least some element of homeworking or

flexible working or remote working.

And as a result of COVID the office

has shrunk or maybe even closed completely

or relocated, but that you've got at

least some of your staff, some of the

time working from home and that you're

using these AI tools.

So that's the perception

and the question then is well why

aren't your prices coming down? Why is it

not cheaper? If we've got this amazing

tool - and remember that the clients will

have played around with it themselves.

They've used it and they've seen it and

they've heard about it. So if we've got

this amazing tool that can create

content so much quicker

and without you having to be involved,

well then why has the cost not come down?

When we look at technological advances

in every other area of society,

the cost comes down. So when is it coming

down in PR, small businesses and

marketing? And how much is it coming down

by? And who will move first? And if you're

not going to do that, if this tool and

this remote working isn't going to make

it cheaper, well then why not and what

will you be saying to your clients in

order to justify that?

I'd love to know what you think you can catch up with us

at comsteria.co.uk

Colin Kelly has another Powerful Communication podcast.

In this episode, we look at how your organisation might share information. You could take a technical approach where you share the root document. You might make it memorable, prioritising the information and perhaps building a mnemonic or 'chunking' it down into a rule of 3, or could you use emotion to get your point across?

Have a listen and remember to subscribe to get all our future episodes as they're published.

Find out more about Comsteria and how we can help you with media training, crisis comms, podcast production, smartphone video and more.

Comsteria's media trainer Colin Kelly with some advice for larger businesses and political organisations facing hostile media coverage.

Be sure to subscribe to this podcast for more #powerfulcommunication and visit the Comsteria website to see what we can do for your organisation.