Powerful Communication Podcast

Comsteria's media trainer Colin Kelly explains one of the toughest questions you'll face in interviews - the 'yes/no' trap, and how you can deal with it.

UK Chancellor Jeremy Hunt is being widely ridiculed for a video he's published where he uses a cup of coffee to explain why inflation is rising. Comsteria's founder and media relations trainer Colin Kelly explain his take on this and the lessons your organisation can learn. For more advice on #powerfulcommunication visit us at www.comsteria.co.uk

Like many communications professionals, I've been experimenting with the artificial intelligence chat bot, ChatGPT.

This is a discussion of what I've found and why, in my opinion, it has no place in our industry and why I believe not using it, will quickly become a badge of honour.

Comsteria works with more than 300 businesses every year, helping them communicate with power.

Whether you're producing podcasts or videos, looking to write with clarity and personality or want to get your messages across in media interviews - we have the training and consultancy expertise to get the results you want.

Call us today on (UK) 0141 628 8228 or visit www.comsteria.co.uk

Whether it's sending press releases, producing videos or a campaign on socia media, coming up with innovative new ways of talking about your work is very valuable.

But how can you cultivate a culture of innovation in your comms team?

It starts with making sure people aren't scared of making mistakes.

Here are a few thoughts from Colin Kelly, media relations trainer at Comsteria.

Nothing stifles a comms team like constant day-to-day firefighting.

It's refreshing to get the team together, set some proper goals and go about achieving them with determination and focus.

In one recent media training session delivered by my business, Comsteria Limited, we were discussing pitching stories to the media when one participant commented that 'you win some you lose some'. This of course is true. But we don't need to sit back and accept our fate. We can be proactive - take on specific battles and make absolutely sure we win them.

It's the same when people talk about this desire for 'engagement' or 'awareness'. Specifically, what sort of engagement? From whom? We unpick all this in our training sessions, pulling in tactics from the wider business world as well as sport and popular culture. Jessica Ennis knew she was going to win London 2012 Olympic gold. Music producer Brian Higgins knew 'The Promise' would be a massive hit for Girls Aloud and become a defining sound for a generation.

Have a listen to this podcast for more on the power of intent, the importance of clear, specific goals and how bringing in an outsider could be the breath of fresh air your business or comms team needs.

Comsteria delivers the UK's most relevant media relations training.

We know modern audiences and journalists will rip the piss out you if you try to evade basic lines of questioning.

We know the tricks journalists use to make stories seem bigger and more sensational than they really are.

And we can teach you, and help you practice the techniques to keep you safe.

Get in touch today to discuss our media relations training courses. Whatever your level of experience and however hostile you expect the interviews to be - we'll build a course that's a perfect fit for your needs. In this episode of our Powerful Communication podcast, Colin Kelly shares a couple of examples from this week's news where the politicians concerned could have done better, and what you can learn from their mistakes.