Powerful Communication Podcast

We need to realise that demographic cohorts (Baby Boomers / Generation X etc) are lazy marketing constructs with no more value than horoscopes.

I'd urge communications professionals to stop referring to these and to resist the urge to label and divide particular generations.

It simply doesn't follow that someone born in 1975 is automatically more likely to exhibit particular behaviours, attitudes or cultural preferences than someone born in 2001 simply because of the generation they belong to. Real life and human beings are far more complex and sophisticated than that. We all have much more in common than that.

What began as a semi helpful method of targetting marketing towards certain groups has completely overtaken its original premise and now causes uneccessary, damaging division in society and in many workplaces.

We should say 'no' to demographic cohorts and support people who are so needy that they cling to them and adopt behaviours they think they ought to because they've read something telling them they should have a particular character trait because of when they were born.

If you're with me, share this. If you're not, get in touch and tell me why.

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If you deliver training and consultancy and ask clients 'what are your business objectives?', you might not be getting the full picture.

At Comsteria, we probe a little deeper!

LIsten to this episode and find out how we do it.

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Unnamed sources have an important role to play when it comes to exposing wrongdoing, whistleblowing and corruption.

But they've become overused in much of our media and run rampant online with no controls or accountability.

Worse, they give rise to the myth that there's a secret elite of connected 'insiders' that know more than you and me.

It's time we called out this nonsense and made sure unnamed sources and people who quote them are held to a higher standard.

Comsteria's Colin Kelly delivers Linkedin traning and is getting asked this question A LOT!

Here's a quick explainer.

Visit Comsteria online and find out more about our training and consultancy work, all designed to help you communicate with power!

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It's time the poltical podcast chataratti realised just how out of touch they are.

We've got several important advantages over our competitors.

Obviously, we've youth on our side. Training and consultancy is a full time business for us - we're not doing this on the side while working for someone else or enjoying a semi retirement.

We live and breathe this every single day. And our knowledge of the media is based on how it is now, not how things were 25 years ago.

And as Colin Kelly explains in this episode of the Powerful Communication podcast, our priority is building you up and making you feel confident when you're dealing with the media, rather than trying to impress you with war stories about how powerful newspapers used to be.

We work with small businesses, large multi-nationals, charities, government agencies, sports organisations, individuals in the arts and many more, across a wide variety of sectors. Call us today on 0141 628 8228 or visit us at www.comsteria.co.uk to discuss how we can help you.

Here's a simple step you can take to improve your understanding of the media, which in turn will increase your confidence, hek you get over some fear of the unknown and should also highlight opportunities you can take advantage of.

If you're part of a comms team, you could all get involved in this and share the workload.

Colin Kelly with advice on how to get the most out of a relationship with a PR agency.

At Comsteria, we believe the best results come from combining outsourced agency support with investment in your own skills.

Contact us today to discuss what we can do for you.

Comsteria's media trainer Colin Kelly with advice on a neat and tidy way to 'put the brakes on' and stop talking when you're giving an interview.

Don't user use this..it would get annoying if you did it on every answer, but used sparingly, this is a good technique to help end an answer strongly and get a key call to action across.