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Every business should focus on authenticity and forming genuine connections with people instead of being pushy salespeople.
But what about reaching out to people through direct messages (DMs)? Is there a way to do it without appearing too salesy and weird?
In this episode, our guest, Natalie Bullen, Master Sales Coach & Pricing Strategist for Online Businesses, talks about how to approach selling through DMs in the right way.
To make your DMs better and more attractive to potential customers, follow Natalie's strategies!
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To learn more about the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc
To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/
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Episode Highlights:
(05:26) Why selling in the DMs gets a bad rep and how to avoid making DMs salesy and weird.
(06:45) The most ineffective sales strategies currently being taught.
(19:45) The difference between Natalie and others when it comes to using DMs in their business.
(41:08) It is crucial to know the individuals you engage with to in order to prevent wasting both your time and theirs!
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To learn more about working with Natalie to learn sales check out: https://unapologeticwealth.com/services/
You can also connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliebullen/ and on Facebook: https://www.facebook.com/Ladylyricist06/
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
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Is it all a scam?! The coaching industry has seen its fair share of criticism lately and you may be wondering, is now the time to get out of the coaching industry? Should you still hire a coach? Is it a mistake to consider becoming a coach yourself?
Samantha Siffring - CEO, Agency Founder, and Certified Coach, has seen the coaching industry from many different angles over many years. In this episode, she talks about whats really going on in the coaching industry right now and some of the significant shifts that are happening as a result.
Join us as we explore why coaching is under the microscope, some of the proposed solutions to the industries biggest problems and whether coaching is still worth pursuing (either as a client or as your career).
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To learn more about the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc
To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/
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Episode Highlights:
(06:52) What is currently happening in the coaching industry, and what are the reasons behind the criticism.
(16:43) Some argue that the lack of industry-wide regulation leads to inconsistent practices among coaches.
(26:17) The significant shifts in the coaching industry and their impact on the role of a coach.
(35:32) What steps or assessments can one take to evaluate their suitability for a coaching career?
(40:06) Recognize that if coaching isn't the right fit, your strengths may lead you to success in alternative business ventures.
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To learn more about Samantha: https://samanthasiffring.com/
To join Samantha's free FB group, Online Business Building Women: https://www.facebook.com/groups/obbms
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
For many, the six-figure mark is the holy grail of success and financial stability. But does it really mean you've "made it"?
In this episode, I have an eye-opening conversation with the brilliant Lori Kennedy, Founder and CEO of The Wellness Business Hub, where we get real about this widely held belief, unpacking its truths and misconceptions.
We also explore the factors that separate those who hit the six-figure milestone from those who struggle to get there. Spoiler alert: It's a mix of strategy and mindset that plays an integral role.
Whether you've already reached your first $100k or you're just dreaming of it, this episode is packed with insights, strategies, and real-talk about what it takes to make that dream a sustainable reality.
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To Learn More About the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc
Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising/
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Episode Highlights:
(04:34) 100k revenue and 100k profit are very different. Understanding the distinction between these two is essential for financial clarity!
(14:17) Why does the "six digits" threshold symbolize success and financial stability for many?
(19:42) What factors contribute to some individuals excelling while others don't?
(22:26) Strategy, mindset, and practical application - Success is within reach when integrated effectively!
(26:37) Some common challenges make it difficult for people to reach the six-figure income milestone.
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To Connect With Lori Kennedy:
Website: https://www.thewellnessbusinesshub.com/
Facebook: https://www.facebook.com/lorikennedywbh
Instagram: https://www.instagram.com/lorikennedyinc/
YouTube: https://www.youtube.com/channel/UC6BW2TueQjnUg7QohpS8kxw
Podcast: https://podcasts.apple.com/ca/podcast/the-empowered-practitioner/id1619070604
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
One of the good things that came out of 2020 was the realization of how important community is to most people and for business owners, it can mean the difference between success and failure.
In this episode, I interview three founding members of the Powerful Women Rising Community, Dr. Lindsey Lee, Teresa Romain and Amy Gardikas.
We discuss how actively and intentionally seeking and embracing a community can help female entrepreneurs feel less alone, less overwhelmed and less uncertainty. We also discuss how being an active member of the right community can increase your motivation, offer new opportunities and increase your profit (without adding more work to your plate).
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To Learn More About the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc
Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising/
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Episode Highlights:
(09:40) Why is it important to be surrounded by other female business owners?
(21:21) The most important things to look for in a community.
(26:59) Collaboration among women in business offers numerous benefits.
(30:26) When Melissa got an idea about the Powerful Women Rising Community.
(33:39) Thoughts on networking or in-person communities versus online may vary depending on individual preferences.
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To Connect with Dr. Lindsey Lee: https://coachlindsey.io/
To Connect with Teresa Romain: https://teresaromain.com/
To Connect with Amy Gardikas and Learn More About ReJoys: https://rejoys.com/
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
Some of the questions I get asked most often are, "Should I be networking if I just started my business?" and "How often should I be networking?"
In this episode I'll answer all your questions about when and how often you should be networking - spoiler alert - it's not a one size fits all deal and there's no easy answer.
I'll explain why networking is important whether you're a new business owner or an OG, and what to consider at each stage.
Want to learn more about how to network effectively and do it with an incredible group of women?
Click here and check out The Powerful Women Rising Community: www.powerfulwomenrising.com/joinpwrc
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
Believe it or not, sometimes posting on social media less actually is more.
In this episode, Katie Brinkley, a kickass Social Media Strategist dives deep into how you can get massive returns from your efforts on social media without it feeling like a full time job.
Katie shares her top tips on how to maximize your ROI in the least amount of time and answers your most burning social media questions like, "Do I really have to be on social media if I have a business?" and "How do I beat the algorithm so people actually see my stuff?"
If you're a woman in business looking to boost those sales without becoming a salesy weirdo, you can't afford to miss this episode.
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To Learn More About the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc
Connect with Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/
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Episode Highlights:
(06:17) The power of social media when you know how to use it
(11:43) Is it necessary to use social media for the growth of your business
(15:29) There are different ways to show up online - as an influencer, content creator, and business owner
(24:39) How often should you post on social media to be more effective
(30:00) Strategies you can employ to influence the algorithm and maximize the reach of your content to as many people as possible
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To connect with Katie Brinkley:
Website: http://katiebrinkley.com/waitlist/
LinkedIn: https://www.linkedin.com/in/katiebrinkley/
Instagram: https://www.instagram.com/iamkatiebrinkley/
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
When expanding your business, it's normal to turn to "experts" for assistance, hoping their guidance will lead to your next level of success. We all want to believe that a shortcut exists and that there's a "secret recipe" for success out there.
Unfortunately, there are so many people in the online space who are great at sales and marketing but don't actually deliver the results promised.
In this episode, I sit down with Maggie Patterson, Founder of BS-Free Business, to talk about the current BS going down in the online business space. This episode will help you avoid BS in your own business and be more discerning when making decisions about where you spend your time and money growing your business.
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To Learn More About the NEW AND IMPROVED Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc
Connect with Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/
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Episode Highlights:
(08:08) Why is there so much BS in the online space these days
(16:16) How some of the BS in the online industry is currently impacting consumers and businesses
(19:21) Why the BS online has led consumers to question the credibility of many industries and "business influencers"
(21:44) Common warning signs to be aware of when navigating the online business world
(37:51) What to consider when evaluating an online program or coach
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To connect with Maggie Patterson:
Website: https://bsfreebusiness.com/
Instagram: https://www.instagram.com/bsfreebusiness/
The BS-Free Service Business Podcast: https://bsfreebusiness.com/podcast/
DUPED - The Dark Side of Online Business: https://duped.online/
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
Tired of feeling like there's never enough time in the day?
Feel like you're always juggling and about to drop the ball?
Can't get ahead because you're always just putting out fires?
I get it. That's why in this episode, I've got Jessica Millhiser, Owner and Founder of JMills Consulting, in the house to tell you how to slay the time-management dragon that's been burning holes in your to-do list and work-life balance.
Jessica is here to break down the *why* behind this struggle that's all too common among us female entrepreneurs. Plus, she’s got a killer three-step framework that you can implement *today* to reclaim your hours and run your day instead of letting it run you.
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Check out the Powerful Women Rising Community:
https://powerfulwomenrising.com/joinpwrc
Follow Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising
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Episode Highlights:
(06:43) What is time management? It's about you being in control of your time, not the other way around!
(11:49) The most common reasons female business owners struggle with time management.
(17:25) Your priorities change, and so does how you manage your time.
(18:27) Suggestions for individuals who are having difficulty balancing their time effectively.
(22:18) What is the three-step framework to improve your time management?
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To connect with Jessica Millhiser:
Website: https://www.jmillsconsulting.com/education
LinkedIn: https://www.linkedin.com/in/jessicamillhiser/
Instagram: https://www.instagram.com/jmills_consulting/
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
I've been searching for a networking expert to interview on the show who was aligned with Powerful Women Rising's core values—authenticity, integrity, and let's not forget, a good sense of humor.
And then it hit me. "Why am I trying to outsource this wisdom when this is MY JAM?"
So, scrap the guest-list, it’s time for us to have some one-on-one time.
In these bonus episodes, all about "Your Relationship With Networking," I'll be popping in to share short episodes with my no-bullshit tips on how to network like a human, not a salesy weirdo. We're keeping it casual—no fancy intro music or audio editing. Just raw, real advice that will transform the way you network.
In this kick-off episode, we’re digging into the PURPOSE of networking—and it's not what most people think. You'll learn how shifting your mindset from transactional to relational can make networking not only pleasurable but also VERY profitable.
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To learn more about the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc
To connect with Melissa and Powerful Women Rising on Instagram: https://www.instagram.com/powerfulwomenrising/
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
Send us Fan Mail
Businesses often prioritize marketing to attract new clients but struggle to retain customers and maximize their value.
The client journey framework is all about understanding your client's needs and preferences so you can personalize your approach to solving their problems.
In this episode,Jamie Gilleland, a Sales and Automation Expert, shares her wisdom about what works and what doesn't to help you create a client journey that ensures happy customers who will refer you over and over again.
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For more information on joining the Powerful Women Rising Community: https://www.powerfulwomenrising.com/joinpwrc/
Connect with Powerful Women Rising on Instagram:
https://www.instagram.com/powerfulwomenrising
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Episode Highlights:
(05:45) Knowing what makes up the customer's journey is essential for customer-focused business practices.
(07:27) When does a customer's journey typically start with a business?
(12:00) Create a clear path for customers from start to finish by systematizing their journey.
(18:53) The art of managing the customer journey is crucial for retaining customers and getting the most out of their lifetime value!
(24:57) Businesses can tailor their offerings to match clients' unique preferences and needs by utilizing data-driven personalization.
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To Connect With Jamie Gilleland:
Facebook: https://www.facebook.com/jamie.gilleland
Instagram: https://www.instagram.com/jamiegilleland/
Support the show
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
From the publisher's feed
Welcome to Powerful Women Rising, a practical, relationship-driven podcast for female entrepreneurs who want to grow their businesses without following someone else's…
Hosted by Business Relationship Strategist Melissa Snow, each episode focuses on what it really takes to create sustainable business growth - strategic networking, visibility built on trust, thoughtful marketing and making smarter decisions as your business evolves.
You'll hear candid conversations with experienced entrepreneurs and experts, along with real-world insights to help you cut through the one-size-fits-all advice, avoid wasting time and money, and build momentum in a way that feels aligned and effective.
If you're ready to stop chasing shiny objects and want to grow your business with integrity, clarity, and intention, this podcast is for you.

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