Corner Office from Marketplace

Powerhouse producer Eva Price on the business of Broadway

10.18.2019 - By MarketplacePlay

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Eva Price quit her job at ABC News at 26 to chase her dream of becoming a theater producer. Fifteen years later, with three Tony Awards, more than 18 Broadway credits and a place on the Broadway League’s board of governors, she’s a theater powerhouse. She took home a Tony this year for an edgy new version of Rodgers and Hammerstein’s “Oklahoma!” and she’s leading production of a new musical, “Jagged Little Pill,” inspired by the Alanis Morissette album. Kai Ryssdal sat down with Price inside Sardi’s restaurant in New York City, a place as synonymous with Broadway as the Tonys themselves. They talked about what a producer does, how the industry is changing and why Broadway matters.

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