Betsy Davis, CMO and EVP National Director of Sales at Sandy Alexander, joins Deborah Corn to discuss how her team connects technology, data, and creativity to deliver meaningful, personalized campaigns. From client collaborations to Sandy's Color Bar podcast and Glimpse innovation series, Betsy shares how the company continues to evolve and how XMPie helps to power their future.

Mentioned in This Episode:

Betsy Davis on LinkedIn: https://www.linkedin.com/in/davisbetsy/

Sandy Alexander: https://sandyalexander.com/

Personalized Direct Mail piece for Glimpse: https://youtu.be/_eQnz1yKq-w?si=HA3ogz_1p7r3H1MF

Glimpse Event: https://youtu.be/tX8PnNu7xXc?si=-CxygmZiJDC7xvTZ

Color Bar Podcast: https://youtube.com/playlist?list=PLz5P8pFxXaVhB-hkvO8OyRLlH1RN_j5NZ&si=41OuKeZcYywClTJs

David Baldaro on LinkedIn: https://www.linkedin.com/in/davidbaldaro/

XMPie: https://www.xmpie.com/

Future of Personalization Demo: https://url.xmpie.com/2d4

XMPie Events: https://www.xmpie.com/about-xmpie/events

XMPie Resource Library: https://www.xmpie.com/resource-library

XMPie VDP Software Page: https://www.xmpie.com/VDPSoftware

XMPie Newsletter Subscription: https://www.xmpie.com/newsletter-subscribe

XMPIE Excellence Award Winners: https://www.xmpie.com/announcing-the-winners-of-the-xmpie-excellence-awards/

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV