Today we’re going to talk about how exactly a CRM will power omnichannel customer support in the future. Companies that are really achieving success are building an omnichannel customer experience and they’re not doing it empty handed. They’re utilizing the most impactful technology solutions to steer their customer service in support with a CRM capability. I give some advice on what companies can do to make the transition to a more omnichannel support model.

True Omnichannel support 1:03
What is omnichannel support? 3:13
Making the transition 4:57
Remote work 9:16

“True omnichannel support ensures seamless transition and consistent experiences from one channel to the next. I think companies providing effective omnichannel support are collecting and harnessing information gained through each and every action. That’s different than just talking on a couple of different channels.” 1:03