Matt Hopkins, Founder of IND!E, joins Natalie to discuss the evolution of pop-up shops, the role of small and medium-sized enterprise (SME) brands in driving innovation, and the significance of storytelling in retail.

Matt shares his views on changing consumer expectations such as the heightened demand for authenticity and ethical shopping. They also delve into the trend of digitally native brands moving into physical spaces and highlight some of the challenges faced by SME challenger brands in a competitive market.

Matt’s bio:

Matt Hopkins is a seasoned business leader with over 25 years of experience in successfully selling products to major retailers. He excels in identifying growth opportunities, crafting robust commercial strategies, and driving impactful sales and marketing initiatives.   A visionary entrepreneur and creative thinker, Matt has a proven track record of developing and scaling diverse business models. His expertise in licensed branding has led to collaborations with renowned brands such as Jamie Oliver, Laura Ashley, The Great British Bake Off, and Chef Tom Kerridge.   Throughout his extensive career in retail, Matt recognised a significant shift in consumer trends toward locally made products with compelling stories. This insight inspired him to establish IND!E, a fresh and dynamic force driving change in the retail industry. Under Matt’s leadership, IND!E has become a market leader, supporting both major retailers and the SME challenger brand community. The company operates hundreds of pop-up shops in major retail locations each year and has pioneered a unique shop-in-shop concept, offering a crucial stepping stone for SME brands. Additionally, IND!E provides a comprehensive learning and resource hub and is set to launch its own e-commerce platform this year, further solidifying its role as an innovator in the retail landscape.

Connect with Matt on LinkedIn.

Visit IND!E.