PPC Daily | Talking Google Ads Monday Through Friday

How To Advertise SEO/PPC Services

Today's question comes from Scott, who asks for the best strategy to move a high-performing keyword from one ad group to another, more optimal ad group.

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Finding A Home For Your Star Keywords

Today's question comes from Stacey, in Exeter, UK. He asks, "When reporting to clients, do you compare key metrics against the previous month, or compare to the same month in the previous year? Or does it depend on the season?"

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Best Reporting Practices for Comparing Data

Today's question comes from Nils, from Amsterdam. He asks about the pros and cons of using the AdWords bidding strategy "maximize conversions", versus manual bidding. He also wants to know if automated bidding strategies will make our jobs as AdWords managers obselete.

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Pros & Cons of "Maximize Conversions" Bidding Strategy

Today's question comes from Rick, who wants to know how to attract customers who are farther along in the buying process, and how to use high-value keywords to target those customers.

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Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

How To Attract Deep-In-The-Funnel Customers

Today's question comes from Terran, who asks, "Can I make my ads not show up when my biggest competitor shows his?"

Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2