PPC Playbook

Learn how to craft the perfect AdWords text ads to improve click-through rates and keyword quality score. Shane and Maria walk you through the process of creating great ads, the anatomy of text ads, types of ads, ad extensions, ad relevancy and the benefits/dangers of Dynamic Keyword Insertion (DKI).
Additional information about PPC ad writing is available in the PPC Professionals AdWords Best Practices Tutorial.

Shane and Maria discuss advanced tracking with analytics expert Feras Alhlou. Learn all about goal types, event tracking, assigning a conversion value to goals, reconciling data between analytics platforms, analytics hacks, upgrading to Universal Analytics, cohort analysis and analytics for live chat software.

In case you missed it, listen to Episode 5 for a basic understanding of Google Analytics and how to link Adwords to Google Analytics for better reporting. Visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking and Conversions.

Learn how to enhance your AdWords PPC management with important data from Google Analytics. Shane and Maria discuss why it is important to track conversions/leads, why you should use Analytics conversion data instead of Adwords and how to properly link AdWords with Google Analytics. Also, learn about more advanced tracking methods like event tracking and offline conversion tracking.

A step-by-step guide to linking AdWords with Google Analytics is available on our website. Be sure to visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking and Conversions.

Ticket Summit is the place where promoters, ticket sellers, sports team executives and tech companies come together to network and attend educational sessions. Shane speaks to TicketNetwork Co-Founder Don Vaccaro about what Ticket Summit has to offer and the secondary ticket market. You can expect to hear industry experts speak about affiliate marketing, email marketing, pay-per-click advertising, social media marketing, white label website solutions, intellectual property issues and new software advancements.

Shane will be speaking at Ticket Summit on Friday, July 18 about AdWords Account Structure and Segmentation. Learn more about AdWords marketing strategies using the AdWords Best Practices Tutorial created by PPC Professionals.

Take advantage of the new Google Shopping Campaigns and transition out of Product Listing Ads. Dustin Miller joins Maria to discuss the benefits of Shopping Campaigns for ecommerce advertisers including new custom labels, tools to help analyze your competitors and ways to optimize your product campaigns.

A step-by-step guide to setting up Google Shopping Campaigns and Optimizing Product Feeds is available in the PPC Professionals AdWords Best Practices Tutorial.

Learn how to take advantage of basic SEO tactics and apply them to your PPC campaigns to save 20-30 percent on your ad spend. Jim Hedger joins Shane and Maria to discuss onsite SEO best practices, keyword relevancy, user experience and quality score.
Additional information about effective PPC Landing Pages and their effect on Quality Score is available in the PPC Professionals AdWords Best Practices Tutorial.

Learn how to structure your AdWords account to produce the most conversions at the lowest CPA. Hosts Shane Ryans and Maria Perilli discuss proper match type sorting, the negative effects of broad match keywords and how to route traffic correctly between your ad-groups by using negative keyword lists.