PPC Rockstars

David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips.

Eli Goodman, Search Evangelist for comScore

Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test.

Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on detecting attribution problems.

Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted trumping plus understanding keyword precedence, and advertising performance.

Conversion Paths, the next wave in landing page design and optimization, as we get a look into  post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, test and analyze sophisticated landing experiences.

Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an Orlando Luxury pet boarding site and a site called PersonalCanvasArt.

The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula.

Ad and Landing Page Clinic with Search marketing consultant John Lee of Hanapin Marketing joins David dissect two PPC campaigns. as they offer incisive critiques of ads, and landing pages using several examples from Breaking Point Systems

Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic.