PPC Rockstars

Pay Per Click consultant and blogger Jeff Hudson discusses the virtues of starting small pay per click campaigns, plus they go over some of the SEO and third party tools that they like to use in their PPC Trade.

In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.

Hanapin Marketing president and CEO Pat East discusses Blogging and Inheriting Shaky Campaigns. Hanapin Marketing is an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero.

James Zolman , principal consultant at SEMvironment discusses Building Killer Keyword Lists and goes over a visual presentation on including attracting a target audience, analyzing landing pages and analytics.

Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns.

Tim Ash offers his expertise in Landing Page Optimization including some of the landing page mistakes he has come across and he offers tips on second perspectives and streamlining the amount of content on the landing page.

Acquisio CEO Marc Poirier discusses agency pricing models, including their software product, acquisio SEARCH which helps agencies manages their clients paid search activity, plus he offers his pay per click techniques like utilizing click targeting and more.

Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.

Discussing Episodic Pay Per Click Campaigns with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group, and how he incorporates pay per click to programing like South Park, The Daily Show with Jon Stewart and more.