PPC Rockstars

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.
More context is here

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.
More context is here

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. 
Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency.
This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.

Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. 
Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency.
This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey.
Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools.
Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com.

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey.
Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools.
Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com.

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.
Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.
They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.
Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.
Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.
Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.
They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.
Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.
Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test’s performance.